1 00:00:02,000 --> 00:00:02,560 Hi guys. 2 00:00:02,560 --> 00:00:03,560 Welcome to this session. 3 00:00:03,560 --> 00:00:08,680 So in this session we just want to talk about ethical consideration with respect to business writing. 4 00:00:08,960 --> 00:00:15,200 Since we are talking about how we can use ChatGPT for business writing purposes, it becomes extremely 5 00:00:15,200 --> 00:00:21,360 important for us to understand the ethical consideration which we need to have while doing so. 6 00:00:21,400 --> 00:00:24,680 So there are four different reasons for which we are looking at this. 7 00:00:24,960 --> 00:00:29,840 So which is transparency, fairness and discrimination, bias, privacy and safety. 8 00:00:30,160 --> 00:00:36,640 So what we mean by this is like in transparency, if you are using ChatGPT for writing content which 9 00:00:36,640 --> 00:00:37,760 is for business. 10 00:00:37,760 --> 00:00:40,400 Now this can be for different reasons, right? 11 00:00:40,440 --> 00:00:47,400 So one can be where you are using ChatGPT to write the content which is for your business. 12 00:00:47,400 --> 00:00:51,800 So in such a case you need to be transparent with your audience, with your client that this content 13 00:00:51,800 --> 00:00:54,360 which is written is AI generated. 14 00:00:55,040 --> 00:00:57,920 Otherwise it is it is difficult for us to. 15 00:00:58,080 --> 00:01:03,880 It is important that when we are doing any type of content creation, writing, content creation with 16 00:01:03,880 --> 00:01:10,020 ChatGPT, okay, this kind of transparency should be maintained because that is where you are being 17 00:01:10,020 --> 00:01:14,780 able to truthful to your customers about what kind of content are they looking at? 18 00:01:15,100 --> 00:01:18,540 So very important that we are maintaining this and throughout. 19 00:01:18,580 --> 00:01:24,260 See, the idea is that we are not going to generate the complete written content with the help of the 20 00:01:24,260 --> 00:01:24,700 tool. 21 00:01:24,860 --> 00:01:32,180 We are going to customize it, add our own flavor to it as well, and make it a better content at the 22 00:01:32,180 --> 00:01:32,500 end. 23 00:01:32,780 --> 00:01:39,580 So the intent is that even if you are using ChatGPT for writing content, we should remain as transparent 24 00:01:39,580 --> 00:01:41,100 as possible with our customers. 25 00:01:42,060 --> 00:01:44,820 The second aspect is fairness and discrimination bias. 26 00:01:44,820 --> 00:01:52,060 So these AI tools are built out in certain manner wherein it might be biased towards certain things. 27 00:01:52,380 --> 00:01:52,660 Okay. 28 00:01:52,700 --> 00:01:58,460 So we have to make sure that when we are taking content from them, we are generating content with the 29 00:01:58,460 --> 00:01:59,860 help of these platforms. 30 00:02:00,180 --> 00:02:01,580 We are removing all of that. 31 00:02:01,940 --> 00:02:08,220 The final content which is going to get published should be fair enough, and there should not be any 32 00:02:08,220 --> 00:02:10,340 discrimination happening on the content. 33 00:02:10,460 --> 00:02:11,940 So look out for that. 34 00:02:12,260 --> 00:02:18,070 Um, we are not going to just blindly take up the content given by the tools, because there can be 35 00:02:18,070 --> 00:02:24,350 scenarios of biases being created, discrimination being happening on the content, which we should 36 00:02:24,350 --> 00:02:30,990 not ignore, and we should be looking at that and we need to neutralize it, neutralize it, modify 37 00:02:30,990 --> 00:02:33,190 the content so that it remains fair. 38 00:02:33,350 --> 00:02:36,910 It is unbiased content which you are providing to your audiences. 39 00:02:37,510 --> 00:02:42,910 The other aspect is, uh, these AI tools, uh, since they are connected to internet and they're pulling 40 00:02:42,910 --> 00:02:48,230 up information from the internet to share it with you, uh, there can be a lot of personal information 41 00:02:48,230 --> 00:02:49,510 can be shared as well. 42 00:02:49,710 --> 00:02:49,950 Okay. 43 00:02:49,990 --> 00:02:52,150 Which we have to again, control over here. 44 00:02:52,390 --> 00:02:52,670 Okay. 45 00:02:52,710 --> 00:02:55,910 We have to make sure we are maintaining the privacy of our users. 46 00:02:56,110 --> 00:02:56,310 Okay. 47 00:02:56,350 --> 00:02:58,070 No personal information is shared. 48 00:02:58,270 --> 00:03:04,430 Uh, when we are picking up content from these kind of AI tools, we are going to proofread the content 49 00:03:04,670 --> 00:03:11,310 carefully and delete and remove any kind of personal information being shared through these tools. 50 00:03:11,870 --> 00:03:17,830 And the last one is going to be safety, wherein, uh, again, the idea is we need to draw a clear 51 00:03:17,830 --> 00:03:21,850 line of how we are making use of these AI tools. 52 00:03:22,050 --> 00:03:27,410 Okay, there can have seen a lot of scenarios in the past where an AI tools can be used for dangerous 53 00:03:28,730 --> 00:03:32,970 products, things which can be done with it as well and built out as well. 54 00:03:32,970 --> 00:03:37,250 So we need to make sure that we are maintaining the safety as well. 55 00:03:37,370 --> 00:03:42,330 When we're using these tools, we are being very careful about how we are, what kind of prompts and 56 00:03:42,330 --> 00:03:46,650 what kind of information we are generating with it, and what are the outcomes of it. 57 00:03:46,690 --> 00:03:53,690 Okay, to keep, to maintain and safeguard the safety of our users, we have to make sure that the kind 58 00:03:53,690 --> 00:03:57,130 of content being created does not hamper that. 59 00:03:57,410 --> 00:04:03,370 So in this manner, guys, we have to look at while business writing ethical considerations should be 60 00:04:03,370 --> 00:04:09,610 there before you start writing any kind of content for your business or for your clients. 61 00:04:10,490 --> 00:04:11,530 I hope this makes sense. 62 00:04:11,530 --> 00:04:17,450 You understand this, and you keep these in mind while you are generating those prompts and generating 63 00:04:17,450 --> 00:04:21,450 written content through these AI tools, and use them in your business. 64 00:04:21,810 --> 00:04:26,330 Thank you so much guys for listening in to this and I will see you in the next video.