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Hi guys.

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Welcome to this session.

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So in this session we wanted to discuss between human writing and AI writing when to use each of them.

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What are the plus points pros and cons of human writing versus AI writing.

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So if you look at the advantages of AI writing, there are a lot of it, like speed and efficiency.

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So you can generate content very fast and you can start producing them, publishing them really fast.

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Idea generation, uh, brainstorming can be done very easily if you give certain prompts, specific

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information, and it generates those ideas and prompts, new ideas can be generated much faster.

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Uh, it also helps, like if you're a writer, it can help in reducing writer's block.

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Ideas are not coming in.

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So then ChatGPT can give hundreds of different types of ideas, which can open up new avenues for moving

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forward.

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Then, uh, consistency in the tone and style.

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So you give a certain tone, you define what tone the content should be in, and that remains like that

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for the rest of the content.

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You can build all the content which you want for your business, writing in a specific tone which you

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we have defined here.

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So there are a lot of advantages of using AI writing AI in your business writing scenarios, as at the

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same time you have some limitations as well with AI, which can be, uh, a sheer lack of deep understanding

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and context.

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This you will have to provide the system.

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The AI tool will not have the context on its own.

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So we'll have to define that, uh, potential biases like we spoke in the previous video.

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So this tools possibly have potential biases which we will have to eradicate as we generate the content.

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Uh, and then there can be a lot of inaccuracies with the content delivered which is generated.

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So we would need to do a lot of fact checking of this before we publish them on, on different public

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forums.

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Uh, and also Non-uniqueness.

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So what we are trying to say here is over the period of time, there are a lot of AI tools which have

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come up and they are possibly generating similar kind of content.

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So if you look for a particular topic on different tools like maybe, ChatGPT versus Google Gemini.

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Uh, the kind of responses will be very similar to each other.

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So these are some of the limitations currently which we are looking at with respect to AI.

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Maybe these limitations reduces further as we move forward.

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On the other hand, if you look at advantages of human writing can be emotional intelligence.

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So an empathy which is basically we can understand and write with our emotions, empathize with the

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scenario and create content on our own, which is very unique.

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Uh, creativity and originality.

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So obviously the content is generated through humans.

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So obviously that can be, uh, very creative and, and original content which is being generated.

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So which is really useful.

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Great as well.

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And possibly, uh, expertise as well in subject matter.

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So like in my case, if my experience is in digital marketing then I can go ahead and write content

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around that.

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Okay.

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I would not have a subject matter expertise into it.

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So that is something is unique about human human writing and uniqueness, which we talked about the

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case that whatever content we are generating ourselves are going to be unique, never generated before

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in the past, or will not be in the future.

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But if you look at the limitations of human, there are many, for example, times constraint, which

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is the biggest drawback or limitation.

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You can say, uh, workload, a lot of workload, because of which it becomes difficult to generate

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content consistently over a longer period of time.

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Uh, writer's block can happen.

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Burnouts can happen when you are continuously writing content, and it can come to a stage where we

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are completely burnt out, uh, with lack of any ideas coming in.

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Okay, so that is a very normal thing to happen with respect to human writing and inconsistency in tone

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and style.

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So since it is going to be a human generated content, there can be inconsistency in the style of writing,

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the tone of writing it.

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Sometimes it can.

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There can be a lot of ups and downs in that aspect as well.

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So keeping this in mind, what we need to understand is when is the right time to use AI for generating

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writing content.

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This can be really useful.

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When you are brainstorming, you're brainstorming.

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You're trying to look at new ideas of writing content.

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Okay, that is when using AI tool would be a great opportunity.

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Uh, second is drafting repetitive or formula content, which is like, uh, specifics figures, basic

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data, related content which you have to generate.

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Then it makes sense for us to use the AI tool.

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We can use the tool for editing content, proofreading any already generated content, converting the

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content into different formats, which can be articles or blogs or video scripts, audio scripts.

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You want to do that, then you can use ChatGPT very efficiently out here.

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Also.

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Apart from that, in writing content, we can use it for writing, uh headlines sub headlines.

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Okay.

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Subject lines can be used over here.

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All that can be done.

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And with respect to SEO also you can write content which are SEO optimized.

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You can give certain keywords which are specific to that content, and it can automatically optimize

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the content around those keywords.

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On the other hand, when you look at human writing should be used for complex and or you can say controversial

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subjects are complex topics which we have specific expertise in, then we should be using a lot of human

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writing because then it is writing from our experiences.

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We are writing it.

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And similarly for controversial subjects, because we need to be very and aware about cognizant about

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the, the complexity and and the sensitivity of the topic.

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So keeping that in mind, we can do a better job at it.

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Uh, comparatively, uh, the other things which you can also do is if you're trying to connect with

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a emotionally engaging content, uh, then also, if you want to write such kind of thing, then we

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can use human writing over here.

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Another thing can be in human writing can be used for producing expert driven, authoritative pieces.

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Okay.

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Where, uh, we have to show authoritativeness.

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We have to show that we have experience in this particular domain for a pretty long time.

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Okay.

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Then writing human writing makes sense.

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Okay.

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We should not be using AI writing in such scenarios.

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And then finally personalizing the content for a specific audience.

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If we have a specific audience, which we have built over a period of time, we know their expectations

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and the the style of their writing and the kind of information they are looking forward to.

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So keeping that in mind, human writing can be used where we personalize our content right in that particular

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style so that we can connect better with such kind of audience.

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So these are the scenarios which we feel should be the ideal time when human writing is being done.

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So these are the things, guys, the differentiation you can see between AI and human writing, which

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will ideally be there, and how and when are the right scenarios and situations when both should be

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used.

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Thank you so much guys for listening into this and I will see you in the next video.