1 00:00:02,240 --> 00:00:02,760 Hi guys. 2 00:00:02,760 --> 00:00:03,760 Welcome to this session. 3 00:00:03,760 --> 00:00:09,800 So in this session we'll see different scenarios in which you can optimize your existing content with 4 00:00:09,800 --> 00:00:10,560 ChatGPT. 5 00:00:10,800 --> 00:00:13,760 So the first scenario can be wherein its keyword research. 6 00:00:13,760 --> 00:00:18,880 So when I'm running a business okay there can be a lot of scenarios and online business where you need 7 00:00:18,880 --> 00:00:25,600 to research on the list of keywords relevant to your business and for which you can make use of the 8 00:00:26,200 --> 00:00:27,440 the ChatGPT tool. 9 00:00:27,600 --> 00:00:32,240 Okay, so now this is needed when you want your website to rank on top of the search engine results 10 00:00:32,240 --> 00:00:32,960 pages. 11 00:00:33,280 --> 00:00:38,200 So for which there are a lot of keyword research tools available, like you can use the Google Keyword 12 00:00:38,200 --> 00:00:41,040 Planner tool or keyword tools.io. 13 00:00:41,400 --> 00:00:41,800 Okay. 14 00:00:41,840 --> 00:00:46,880 Similarly, in the same manner, you can use ChatGPT as well to research on keywords relevant to your 15 00:00:46,880 --> 00:00:50,960 business that's going to help you to target your audience. 16 00:00:51,160 --> 00:00:54,400 Okay, target create more content around those keywords. 17 00:00:54,400 --> 00:00:59,840 So for all those kind of research work on keywords, you can make use of the tool. 18 00:01:00,320 --> 00:01:06,740 The other aspect can be looking for, uh, let's say long tail keywords which are needed for your business. 19 00:01:06,780 --> 00:01:06,980 Okay. 20 00:01:07,020 --> 00:01:11,820 Then as well, you can make use of this particular kind of tool over here. 21 00:01:11,860 --> 00:01:17,500 A long tail keywords are basically going to be 2 or 3 words or more words phrases. 22 00:01:17,620 --> 00:01:25,460 For example, if I say, uh, digital marketing, that's not a long tail keyword, it's a normal keyword 23 00:01:25,460 --> 00:01:27,020 which we are using out here. 24 00:01:27,020 --> 00:01:35,260 But if we say digital marketing for entrepreneurs or I say digital marketing for owners who are into 25 00:01:35,460 --> 00:01:42,620 gardening, then that becomes a long tail keyword and possibly there will be lesser content around that. 26 00:01:42,620 --> 00:01:49,020 So you would want to research on long tail keywords, which you can identify for your business, for 27 00:01:49,020 --> 00:01:55,420 which you would like to write content so that they rank better on Google search engine and other search 28 00:01:55,420 --> 00:01:56,660 engines websites. 29 00:01:57,060 --> 00:02:02,570 So for all these kind of keyword research work, We can make use of the tool over here. 30 00:02:02,970 --> 00:02:06,370 The other aspect can be for adding keywords and phrases. 31 00:02:06,370 --> 00:02:13,130 So when you are running an online business and created and you're creating a lot of different type of 32 00:02:13,130 --> 00:02:20,450 content, there can be a need for adding a lot of SEO optimized keywords in the content, because this 33 00:02:20,450 --> 00:02:25,850 is going to help to rank those particular blogs or articles better on the search engines. 34 00:02:26,090 --> 00:02:33,130 So because when you add such SEO ranked high SEO keywords in your content, the search engines are able 35 00:02:33,130 --> 00:02:38,690 to crawl them better and they position them in a higher ranking in the search results page. 36 00:02:38,850 --> 00:02:45,730 So it's always a recommended suggestion that whenever we are writing blogs and articles pages which 37 00:02:45,730 --> 00:02:53,250 we are creating for our online website, we add a lot of SEO friendly keywords related to our business. 38 00:02:53,250 --> 00:02:56,930 So for that research work as well, you can use ChatGPT. 39 00:02:58,330 --> 00:03:03,430 The other aspect can be Now we are getting a little deeper into understanding, looking at the titles 40 00:03:03,430 --> 00:03:06,270 and headlines which you have created. 41 00:03:06,270 --> 00:03:12,430 So as an online business, possibly you would have been writing a lot of articles, blogs for your business 42 00:03:12,430 --> 00:03:19,430 pages which have created which has certain titles and headlines to it now, and it becomes a job of 43 00:03:19,430 --> 00:03:26,030 us that we continuously update them, we change them, make it more SEO friendly, and that can also 44 00:03:26,030 --> 00:03:33,310 be done with the help of your ChatGPT where you can give the title or the headline which you have written 45 00:03:33,310 --> 00:03:34,190 already off. 46 00:03:34,350 --> 00:03:41,710 And now you ask ChatGPT to provide more current SEO friendly titles and headlines. 47 00:03:41,710 --> 00:03:46,430 So it will rephrase the whole thing and provide you with various options for that. 48 00:03:47,270 --> 00:03:52,830 So this is again a very strong, you can say, SEO strategy, which should be done on a regular basis 49 00:03:52,830 --> 00:03:55,950 and very easily with ChatGPT you can perform this. 50 00:03:57,270 --> 00:03:59,850 The other aspect is meta tags optimization. 51 00:03:59,850 --> 00:04:06,450 So meta tags are going to be uh, those specific scenarios wherein we are create when we're creating 52 00:04:06,450 --> 00:04:09,530 the pages, we're creating the articles, blogs for our website. 53 00:04:09,570 --> 00:04:12,330 We need to make sure the meta tags are put in properly. 54 00:04:12,450 --> 00:04:15,170 The images are put put in in the right place. 55 00:04:15,210 --> 00:04:17,210 The the alt text is proper. 56 00:04:17,370 --> 00:04:19,130 So all those things need to be done. 57 00:04:19,250 --> 00:04:24,970 So here as well you can do a lot of optimization of meta tags with the help of ChatGPT, where you can 58 00:04:24,970 --> 00:04:27,050 give this prompt where it is going to. 59 00:04:27,330 --> 00:04:29,570 We give the context that we are saying that. 60 00:04:29,570 --> 00:04:32,330 Can you optimize my meta tags for better SEO? 61 00:04:32,450 --> 00:04:35,930 I want to improve the click through rate and search engine visibility of my website. 62 00:04:35,930 --> 00:04:42,370 Please analyze my content and suggest rich, keyword rich meta titles and descriptions that accurately 63 00:04:42,370 --> 00:04:44,210 reflect the content of my web page. 64 00:04:44,490 --> 00:04:50,810 So once you give this prompt, you can give your web page completely the content of the web page with 65 00:04:50,850 --> 00:04:51,690 two ChatGPT. 66 00:04:51,890 --> 00:04:57,650 It will look at the web page and based on which it will suggest some keyword rich meta titles and descriptions. 67 00:04:58,990 --> 00:05:05,230 So these are prompts, different types of prompts which you can put to optimize and generate better 68 00:05:05,230 --> 00:05:07,350 content for your online businesses. 69 00:05:07,750 --> 00:05:11,310 Another good idea would be for content refresh. 70 00:05:11,310 --> 00:05:17,750 So content refresh is again, going back to the point is that if we have been regularly generating content, 71 00:05:17,910 --> 00:05:22,910 it becomes another job of ours to refresh it, to update it on a regular basis. 72 00:05:23,070 --> 00:05:29,030 Only then we can expect our content pages to rank better on different search engine websites. 73 00:05:29,310 --> 00:05:35,070 So for that purpose, for refreshing the content as well, you can use ChatGPT where you can give some 74 00:05:35,070 --> 00:05:37,710 context you have to provide. 75 00:05:37,710 --> 00:05:42,430 So you would like to add new information, statistics insights to update okay. 76 00:05:42,470 --> 00:05:44,110 So that you can improve its relevancy. 77 00:05:44,110 --> 00:05:46,070 So you write all of that in the prompt. 78 00:05:46,270 --> 00:05:51,910 Okay I want to keep my website up to date and provide my writer, my readers with the most current and 79 00:05:51,910 --> 00:05:53,310 accurate information. 80 00:05:53,310 --> 00:05:58,860 So please analyze the content and suggest updates and additions that would improve its relevancy and 81 00:05:58,860 --> 00:06:00,100 value to my audience. 82 00:06:00,260 --> 00:06:05,420 So you give this specific kind of a prompt, and then you provide your current content, which you have 83 00:06:05,420 --> 00:06:05,980 created. 84 00:06:05,980 --> 00:06:12,740 So it will analyze it and then re refresh it with the latest information and then give it back to you. 85 00:06:12,980 --> 00:06:17,100 So this can be a really good idea of updating your current content. 86 00:06:18,420 --> 00:06:23,380 Another aspect of it can be a lot of times content can would have been written, which is which is more 87 00:06:23,420 --> 00:06:26,100 verbose and difficult to interpret. 88 00:06:26,300 --> 00:06:26,700 Okay. 89 00:06:26,740 --> 00:06:33,260 Complex choice of words are used, so it becomes difficult for users to read and understand. 90 00:06:33,260 --> 00:06:39,420 So from that perspective as well, we can go ahead and use ChatGPT to simplify complex content. 91 00:06:39,660 --> 00:06:45,500 So that is where readability optimization can be done, wherein we optimize the readability of the content 92 00:06:45,500 --> 00:06:53,020 by rewriting complex statements in a much more simpler, reader friendly way, which is accessible. 93 00:06:53,220 --> 00:06:59,320 So here you give the content, you provide this prompt, and then you give the specific content which 94 00:06:59,320 --> 00:07:05,920 you're referring to, and ChatGPT will rewrite the whole content in a much more simple, down to earth, 95 00:07:06,080 --> 00:07:08,320 accessible, comprehensible manner. 96 00:07:09,840 --> 00:07:13,720 Another thing which you can do with this is competitor analysis. 97 00:07:13,720 --> 00:07:20,840 So as we run our businesses, it becomes extremely important for us to look at our competitors websites 98 00:07:20,840 --> 00:07:21,280 as well. 99 00:07:21,280 --> 00:07:26,920 What strategies are they applying and see if we can take some inspiration from there and apply it to 100 00:07:26,960 --> 00:07:28,120 our business as well. 101 00:07:28,280 --> 00:07:35,560 So from that perspective, you can do a prompt around competitor analysis, where we analyze the competitors 102 00:07:35,560 --> 00:07:38,640 content, identify areas where they excel or lack. 103 00:07:38,920 --> 00:07:41,920 So I can you can optimize your content strategy. 104 00:07:42,160 --> 00:07:42,520 Okay. 105 00:07:42,560 --> 00:07:44,880 The whole idea is to outrank them. 106 00:07:44,920 --> 00:07:50,800 You want to improve your search engine visibility, overall performance of your website by targeting 107 00:07:51,120 --> 00:07:54,320 the by looking at the gaps and opportunities in their content. 108 00:07:54,520 --> 00:07:54,920 Okay. 109 00:07:54,960 --> 00:07:57,780 So the prompt will specifically look at the. 110 00:07:58,220 --> 00:08:00,660 So we will provide the competitors content. 111 00:08:00,940 --> 00:08:01,340 Okay. 112 00:08:01,380 --> 00:08:04,820 So that they can look at the content and identify gaps and opportunities. 113 00:08:04,820 --> 00:08:09,220 And that becomes our feed for new content creation. 114 00:08:09,460 --> 00:08:14,300 So we look at where all they have not built out any content and we build content around that. 115 00:08:14,580 --> 00:08:19,300 So this really helps to find out new ideas around content creation. 116 00:08:20,660 --> 00:08:25,940 Another aspect of optimizing content with ChatGPT can be content gap analysis. 117 00:08:26,060 --> 00:08:34,100 So this is a kind of a, uh, exercise which we do to identify any content gaps in our website. 118 00:08:34,180 --> 00:08:34,700 Okay. 119 00:08:34,740 --> 00:08:35,060 Okay. 120 00:08:35,100 --> 00:08:40,700 So the intent is we want ChatGPT to look at our website, identify areas where we are lacking content 121 00:08:40,700 --> 00:08:42,020 and need to improve. 122 00:08:42,500 --> 00:08:42,780 Okay. 123 00:08:42,820 --> 00:08:48,420 So the the reason we are doing this is we want to improve our users experience on a website. 124 00:08:48,460 --> 00:08:51,860 Provide our audience with comprehensive range of information. 125 00:08:51,980 --> 00:08:58,130 So what we want them to do is they look at our website, go through the complete website's content. 126 00:08:58,330 --> 00:08:58,570 Okay. 127 00:08:58,610 --> 00:09:01,530 Identify gaps where topics are. 128 00:09:01,570 --> 00:09:02,890 Could have been created. 129 00:09:02,890 --> 00:09:06,370 And that becomes our new content creation ideas. 130 00:09:06,810 --> 00:09:09,850 So this for this, you provide your website's complete content. 131 00:09:09,850 --> 00:09:10,810 You can do that. 132 00:09:10,930 --> 00:09:11,130 Okay. 133 00:09:11,170 --> 00:09:13,730 And then it will analyze it and get the job done. 134 00:09:15,210 --> 00:09:22,130 So you can understand these are different ways of optimizing our content with the help of ChatGPT, 135 00:09:22,170 --> 00:09:26,210 which you can do and then generate better content for yourself. 136 00:09:26,250 --> 00:09:28,410 Update your current content okay. 137 00:09:28,450 --> 00:09:32,890 Make your meta tags, descriptions better, titles and headlines better. 138 00:09:33,090 --> 00:09:40,050 So many different types of content optimization opportunities you can conduct and do yourself with the 139 00:09:40,050 --> 00:09:41,090 help of ChatGPT. 140 00:09:41,210 --> 00:09:42,210 I hope this makes sense. 141 00:09:42,210 --> 00:09:44,690 I hope you understand the potential of this tool. 142 00:09:44,690 --> 00:09:49,970 What are the different ways you can use it for building better content for your business? 143 00:09:50,250 --> 00:09:54,850 Thank you so much guys for listening in to this and I will see you in the next video.