Hi guys.
Welcome to this session.
So in this session we'll see different scenarios in which you can optimize your existing content with
ChatGPT.
So the first scenario can be wherein its keyword research.
So when I'm running a business okay there can be a lot of scenarios and online business where you need
to research on the list of keywords relevant to your business and for which you can make use of the
the ChatGPT tool.
Okay, so now this is needed when you want your website to rank on top of the search engine results
pages.
So for which there are a lot of keyword research tools available, like you can use the Google Keyword
Planner tool or keyword tools.io.
Okay.
Similarly, in the same manner, you can use ChatGPT as well to research on keywords relevant to your
business that's going to help you to target your audience.
Okay, target create more content around those keywords.
So for all those kind of research work on keywords, you can make use of the tool.
The other aspect can be looking for, uh, let's say long tail keywords which are needed for your business.
Okay.
Then as well, you can make use of this particular kind of tool over here.
A long tail keywords are basically going to be 2 or 3 words or more words phrases.
For example, if I say, uh, digital marketing, that's not a long tail keyword, it's a normal keyword
which we are using out here.
But if we say digital marketing for entrepreneurs or I say digital marketing for owners who are into
gardening, then that becomes a long tail keyword and possibly there will be lesser content around that.
So you would want to research on long tail keywords, which you can identify for your business, for
which you would like to write content so that they rank better on Google search engine and other search
engines websites.
So for all these kind of keyword research work, We can make use of the tool over here.
The other aspect can be for adding keywords and phrases.
So when you are running an online business and created and you're creating a lot of different type of
content, there can be a need for adding a lot of SEO optimized keywords in the content, because this
is going to help to rank those particular blogs or articles better on the search engines.
So because when you add such SEO ranked high SEO keywords in your content, the search engines are able
to crawl them better and they position them in a higher ranking in the search results page.
So it's always a recommended suggestion that whenever we are writing blogs and articles pages which
we are creating for our online website, we add a lot of SEO friendly keywords related to our business.
So for that research work as well, you can use ChatGPT.
The other aspect can be Now we are getting a little deeper into understanding, looking at the titles
and headlines which you have created.
So as an online business, possibly you would have been writing a lot of articles, blogs for your business
pages which have created which has certain titles and headlines to it now, and it becomes a job of
us that we continuously update them, we change them, make it more SEO friendly, and that can also
be done with the help of your ChatGPT where you can give the title or the headline which you have written
already off.
And now you ask ChatGPT to provide more current SEO friendly titles and headlines.
So it will rephrase the whole thing and provide you with various options for that.
So this is again a very strong, you can say, SEO strategy, which should be done on a regular basis
and very easily with ChatGPT you can perform this.
The other aspect is meta tags optimization.
So meta tags are going to be uh, those specific scenarios wherein we are create when we're creating
the pages, we're creating the articles, blogs for our website.
We need to make sure the meta tags are put in properly.
The images are put put in in the right place.
The the alt text is proper.
So all those things need to be done.
So here as well you can do a lot of optimization of meta tags with the help of ChatGPT, where you can
give this prompt where it is going to.
We give the context that we are saying that.
Can you optimize my meta tags for better SEO?
I want to improve the click through rate and search engine visibility of my website.
Please analyze my content and suggest rich, keyword rich meta titles and descriptions that accurately
reflect the content of my web page.
So once you give this prompt, you can give your web page completely the content of the web page with
two ChatGPT.
It will look at the web page and based on which it will suggest some keyword rich meta titles and descriptions.
So these are prompts, different types of prompts which you can put to optimize and generate better
content for your online businesses.
Another good idea would be for content refresh.
So content refresh is again, going back to the point is that if we have been regularly generating content,
it becomes another job of ours to refresh it, to update it on a regular basis.
Only then we can expect our content pages to rank better on different search engine websites.
So for that purpose, for refreshing the content as well, you can use ChatGPT where you can give some
context you have to provide.
So you would like to add new information, statistics insights to update okay.
So that you can improve its relevancy.
So you write all of that in the prompt.
Okay I want to keep my website up to date and provide my writer, my readers with the most current and
accurate information.
So please analyze the content and suggest updates and additions that would improve its relevancy and
value to my audience.
So you give this specific kind of a prompt, and then you provide your current content, which you have
created.
So it will analyze it and then re refresh it with the latest information and then give it back to you.
So this can be a really good idea of updating your current content.
Another aspect of it can be a lot of times content can would have been written, which is which is more
verbose and difficult to interpret.
Okay.
Complex choice of words are used, so it becomes difficult for users to read and understand.
So from that perspective as well, we can go ahead and use ChatGPT to simplify complex content.
So that is where readability optimization can be done, wherein we optimize the readability of the content
by rewriting complex statements in a much more simpler, reader friendly way, which is accessible.
So here you give the content, you provide this prompt, and then you give the specific content which
you're referring to, and ChatGPT will rewrite the whole content in a much more simple, down to earth,
accessible, comprehensible manner.
Another thing which you can do with this is competitor analysis.
So as we run our businesses, it becomes extremely important for us to look at our competitors websites
as well.
What strategies are they applying and see if we can take some inspiration from there and apply it to
our business as well.
So from that perspective, you can do a prompt around competitor analysis, where we analyze the competitors
content, identify areas where they excel or lack.
So I can you can optimize your content strategy.
Okay.
The whole idea is to outrank them.
You want to improve your search engine visibility, overall performance of your website by targeting
the by looking at the gaps and opportunities in their content.
Okay.
So the prompt will specifically look at the.
So we will provide the competitors content.
Okay.
So that they can look at the content and identify gaps and opportunities.
And that becomes our feed for new content creation.
So we look at where all they have not built out any content and we build content around that.
So this really helps to find out new ideas around content creation.
Another aspect of optimizing content with ChatGPT can be content gap analysis.
So this is a kind of a, uh, exercise which we do to identify any content gaps in our website.
Okay.
So the intent is we want ChatGPT to look at our website, identify areas where we are lacking content
and need to improve.
Okay.
So the the reason we are doing this is we want to improve our users experience on a website.
Provide our audience with comprehensive range of information.
So what we want them to do is they look at our website, go through the complete website's content.
Okay.
Identify gaps where topics are.
Could have been created.
And that becomes our new content creation ideas.
So this for this, you provide your website's complete content.
You can do that.
Okay.
And then it will analyze it and get the job done.
So you can understand these are different ways of optimizing our content with the help of ChatGPT,
which you can do and then generate better content for yourself.
Update your current content okay.
Make your meta tags, descriptions better, titles and headlines better.
So many different types of content optimization opportunities you can conduct and do yourself with the
help of ChatGPT.
I hope this makes sense.
I hope you understand the potential of this tool.
What are the different ways you can use it for building better content for your business?
Thank you so much guys for listening in to this and I will see you in the next video.