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Hi guys.

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Welcome to this session.

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So in this session we'll see how we can make use of ChatGPT for matching our content with respect to

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our brand and also the tone which we use for our brand.

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So for that as well we can make use of it.

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So there can be different prompts which you can give, which can align with our brand's tone and the

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kind of content which we want to show to our customers.

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So for example, there can be different types of prompts, examples you can take with tone.

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For example, we can say generate a product description for our eco friendly sneakers in a playful,

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upbeat and youthful tone so you can give this kind of a prompt.

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And based on that, ChatGPT will generate the responses for us.

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Another one can be compose a customer support response, addressing a detail, a delayed shipment using

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our empathetic, supportive and solutions oriented brand voice.

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So you can see these are different scenarios.

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Another one can be create an email subject line and opening paragraph for our upcoming summer sale using

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a casual, conversational and exciting tool.

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So these are different types of examples for tones which you can use, which can define your brand,

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which shows your brand's vision and the how you want to portray yourself as a company to your users.

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So this is where comes the the idea of identifying with your unique voice, which is basically your

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brand personality.

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Okay.

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How do you want to come across to your customers as a brand?

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Okay.

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So you need to define that as well.

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You have to define the style and the tone in which you want to communicate.

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And that needs to remain constant.

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Okay.

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So either you have already figured that out and how you want to communicate.

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So you can use that information on ChatGPT.

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And ChatGPT can now generate similar, uh, content where it will copy your brand's style and tone.

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Or another way can be that you can research about different types of style and tone with the help of

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ChatGPT, and then zero down on the one which you find relevant, which is which connects well with

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your brand, your voice, and then you generate content with that.

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To give you some examples of what we are referring to, this a brand's personality can be different

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types.

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So for example friendly and approachable.

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So we are defining the personality.

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We use casual language and prioritize giving a warm and welcoming experience for our customers.

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This can be one type of personality, another one can be trustworthy and reliable.

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We convey a sense of stability and dependability, building long term relationships with our customers.

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And the third can be edgy and rebellious.

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We challenge the status quo.

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We cater to a non conformist customer and don't mind hurting people's feelings.

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So different types of personality which you can define yourself with.

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You can build your own brand's personality and you can give that prompt when you are trying to build

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out a create a specific content.

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Okay, so let's see this with an example how this would be.

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So let's say I'm writing a.

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Tweet.

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Regarding a new.

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Feature we launched.

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We are launching.

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The company.

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And let's say we are taking this friendly and approachable.

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You can say we are.

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Friendly and approachable.

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Okay.

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We use casual language and prioritizing.

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Okay.

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So we have defined the tone.

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Okay.

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And now we are asking ChatGPT to generate a tweet regarding the new product which we have launched.

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So you can see this is how it is going to generate it for us.

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Okay.

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So this is going to be.

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So it's saying big news.

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We are launching a brand new sport shoe and it's ready to take your game to the next level.

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Okay.

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So this way we can do it the same thing.

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Let's take a different one.

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Let's say we are taking this one particularly.

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And we go ahead and see how it is going to be different out here.

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Let's say edgy and rebellious.

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So now it is going to customize based on that new drop alert for the bold for the rule breakers.

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Our new sports shoe isn't for everyone, just the ones who don't care about everyone.

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If you're afraid of stepping on toes, this isn't the one for you.

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Okay.

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No limits.

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Rule breaks.

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Okay.

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We can also ask to tone it down.

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If you find that it's too harsh or it does not apply with your brand's personality or vision, you can

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tone down it as well.

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So this is a much better which is designed for those who push boundaries.

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Our latest sport shoe is here to stand out.

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It's not for everyone.

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Just for those who aren't afraid to be different.

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Okay, break the mold.

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Step up.

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Edge style.

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Edgy style.

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Okay, so this is much better.

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So this way you can see that we can go ahead and optimize our specific content based on the brand's

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personality, which we have.

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And we can do that as well.

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The other part, another way of doing this, which we were discussing earlier as well as you can provide

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your existing content.

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Okay, so if you have written content, your articles, your blogs, your emails, uh, let's say a

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video content, you can give the video script of that.

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Okay.

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You can provide some existing content and ask ChatGPT to match that style and tone for the new content

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which you're going to generate.

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So this also can be another way out of, uh, matching with the brand's tone and style as well, which

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can be done.

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And lastly, uh, when you're working with the team.

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So there should be a has to be a process set up in place.

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Okay.

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So there has to be proper, clear instructions given to the team members how to do this for you, which

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is, uh, generating a particular brand.

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So brand tone and style.

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So for which what you require is you should have a list of prompts created like an SOP.

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Okay.

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So step by step prompts are given to the team which they have to apply and based on which they start

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generating new content, existing content based on which is aligned with the brand's Tone and style.

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Okay.

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And once this starts happening and people start generating it, we also need to put up a process in

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place where, uh, where we can take feedback, take feedback from the team members for any kind of

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further improvements.

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It is important that we are able to generate the content as per our brand's tone and style.

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But at the end of the day, it is going to our customers who are going to read it.

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So we need to get some feedback as well so you can do a feedback with your customers as well.

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Understand how they are liking it or not, and based on which, keep on making improvements to it so

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that overall your quality of content which you are generating improves day over day.

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I hope this makes sense.

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You understand now how we can use ChatGPT as well for building our brand's voice, our brand style and

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content and tone, which is going to connect well with our customers.

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Thank you so much guys for listening in to this and I will see you in the next video.