Hi guys.
Welcome to this session.
So in this session we'll see how we can make use of ChatGPT for matching our content with respect to
our brand and also the tone which we use for our brand.
So for that as well we can make use of it.
So there can be different prompts which you can give, which can align with our brand's tone and the
kind of content which we want to show to our customers.
So for example, there can be different types of prompts, examples you can take with tone.
For example, we can say generate a product description for our eco friendly sneakers in a playful,
upbeat and youthful tone so you can give this kind of a prompt.
And based on that, ChatGPT will generate the responses for us.
Another one can be compose a customer support response, addressing a detail, a delayed shipment using
our empathetic, supportive and solutions oriented brand voice.
So you can see these are different scenarios.
Another one can be create an email subject line and opening paragraph for our upcoming summer sale using
a casual, conversational and exciting tool.
So these are different types of examples for tones which you can use, which can define your brand,
which shows your brand's vision and the how you want to portray yourself as a company to your users.
So this is where comes the the idea of identifying with your unique voice, which is basically your
brand personality.
Okay.
How do you want to come across to your customers as a brand?
Okay.
So you need to define that as well.
You have to define the style and the tone in which you want to communicate.
And that needs to remain constant.
Okay.
So either you have already figured that out and how you want to communicate.
So you can use that information on ChatGPT.
And ChatGPT can now generate similar, uh, content where it will copy your brand's style and tone.
Or another way can be that you can research about different types of style and tone with the help of
ChatGPT, and then zero down on the one which you find relevant, which is which connects well with
your brand, your voice, and then you generate content with that.
To give you some examples of what we are referring to, this a brand's personality can be different
types.
So for example friendly and approachable.
So we are defining the personality.
We use casual language and prioritize giving a warm and welcoming experience for our customers.
This can be one type of personality, another one can be trustworthy and reliable.
We convey a sense of stability and dependability, building long term relationships with our customers.
And the third can be edgy and rebellious.
We challenge the status quo.
We cater to a non conformist customer and don't mind hurting people's feelings.
So different types of personality which you can define yourself with.
You can build your own brand's personality and you can give that prompt when you are trying to build
out a create a specific content.
Okay, so let's see this with an example how this would be.
So let's say I'm writing a.
Tweet.
Regarding a new.
Feature we launched.
We are launching.
The company.
And let's say we are taking this friendly and approachable.
You can say we are.
Friendly and approachable.
Okay.
We use casual language and prioritizing.
Okay.
So we have defined the tone.
Okay.
And now we are asking ChatGPT to generate a tweet regarding the new product which we have launched.
So you can see this is how it is going to generate it for us.
Okay.
So this is going to be.
So it's saying big news.
We are launching a brand new sport shoe and it's ready to take your game to the next level.
Okay.
So this way we can do it the same thing.
Let's take a different one.
Let's say we are taking this one particularly.
And we go ahead and see how it is going to be different out here.
Let's say edgy and rebellious.
So now it is going to customize based on that new drop alert for the bold for the rule breakers.
Our new sports shoe isn't for everyone, just the ones who don't care about everyone.
If you're afraid of stepping on toes, this isn't the one for you.
Okay.
No limits.
Rule breaks.
Okay.
We can also ask to tone it down.
If you find that it's too harsh or it does not apply with your brand's personality or vision, you can
tone down it as well.
So this is a much better which is designed for those who push boundaries.
Our latest sport shoe is here to stand out.
It's not for everyone.
Just for those who aren't afraid to be different.
Okay, break the mold.
Step up.
Edge style.
Edgy style.
Okay, so this is much better.
So this way you can see that we can go ahead and optimize our specific content based on the brand's
personality, which we have.
And we can do that as well.
The other part, another way of doing this, which we were discussing earlier as well as you can provide
your existing content.
Okay, so if you have written content, your articles, your blogs, your emails, uh, let's say a
video content, you can give the video script of that.
Okay.
You can provide some existing content and ask ChatGPT to match that style and tone for the new content
which you're going to generate.
So this also can be another way out of, uh, matching with the brand's tone and style as well, which
can be done.
And lastly, uh, when you're working with the team.
So there should be a has to be a process set up in place.
Okay.
So there has to be proper, clear instructions given to the team members how to do this for you, which
is, uh, generating a particular brand.
So brand tone and style.
So for which what you require is you should have a list of prompts created like an SOP.
Okay.
So step by step prompts are given to the team which they have to apply and based on which they start
generating new content, existing content based on which is aligned with the brand's Tone and style.
Okay.
And once this starts happening and people start generating it, we also need to put up a process in
place where, uh, where we can take feedback, take feedback from the team members for any kind of
further improvements.
It is important that we are able to generate the content as per our brand's tone and style.
But at the end of the day, it is going to our customers who are going to read it.
So we need to get some feedback as well so you can do a feedback with your customers as well.
Understand how they are liking it or not, and based on which, keep on making improvements to it so
that overall your quality of content which you are generating improves day over day.
I hope this makes sense.
You understand now how we can use ChatGPT as well for building our brand's voice, our brand style and
content and tone, which is going to connect well with our customers.
Thank you so much guys for listening in to this and I will see you in the next video.