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Hi guys.

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Welcome to this session.

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So in this session we'll see another research which we can do with the Google Gemini tool.

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Let's say we are doing a digital marketing research wherein we have a specific brand and for which we

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are planning to run some Google Ads campaigns.

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So what we want to know is what type of campaigns can we build out for this brand and what will be the

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audience targeting there.

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So we want to do some level of research before we start the work.

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So let's have a look at this.

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So what we can do out here is we can straightaway provide the brand's website to the tool.

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And based on which the tool can give us some ideas, some initial ideas to start off with.

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So in this manner we can do that.

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So let's say this is the brand for which we are trying to build out the Google Ads campaign.

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So we can give the website URL.

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So now it's going to look at the website and tell us what will be their target audience.

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What kind of, uh, age, A gender income status, which we are looking at out here.

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So now we get the target audience decided for the brand.

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Now based on this, let's say I want to get the kind of campaigns which we can build around this.

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So now it's going to look at the target audience.

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And based on that, it's going to tell us what are different types of campaigns we can build out here.

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You can see different types of campaigns, what type of keywords we're going to choose okay.

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Display campaigns, targeting options, shopping campaigns.

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It's going to give us all those kind of details out here.

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So this gives us some some idea that what type of campaigns can we create out here.

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Now let's say I want to know specific audience targeting, which I can target inside Google Ads platform

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to reach out to these customers so we can ask for that as well to the tool.

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So we can ask for specific information.

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It's going to look at the Google Ads tool.

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And from there it's going to give us the specific categories of audiences we should be targeting.

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So these are as I know that these are all the actual categories which we can really target inside the

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Google Ads platform for this kind of audience.

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So now we have got the target audience as well, which we can use out here.

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Let's say I want to get some ideas about what type of ads can we create.

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So now we are asked for some text ads.

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So this way we can have textual ads which is coming up out here.

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And then we can be more specific regarding maybe a particular tone or specific product which you want

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to target on so we can get that idea.

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Apart from that, you can ask for other ad formats as well.

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So now we are asked for display ads, image ads specifically where it's giving us the description of

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the image, okay, which we can use out here.

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And we can create the display ads as well.

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So like this we can get a lot of information and the research which we can do around the advertising

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bit as well for any brand for that matter.

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And we have the, the framework in front of us.

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And now we can execute this.

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We can take this to the platform, apply those, create those campaigns, create those ads which it

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is referring to, and we can customize on top of that, we can go ahead and make it more relevant to

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the landing page, which is given to us by the brand.

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I hope this makes sense.

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I hope you're getting the idea of how we can do research work as well with this tool.

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Thank you so much guys for listening in to this session and I will see you in the next video.