Hi guys.
Welcome to this session.
So in this session we'll see another research which we can do with the Google Gemini tool.
Let's say we are doing a digital marketing research wherein we have a specific brand and for which we
are planning to run some Google Ads campaigns.
So what we want to know is what type of campaigns can we build out for this brand and what will be the
audience targeting there.
So we want to do some level of research before we start the work.
So let's have a look at this.
So what we can do out here is we can straightaway provide the brand's website to the tool.
And based on which the tool can give us some ideas, some initial ideas to start off with.
So in this manner we can do that.
So let's say this is the brand for which we are trying to build out the Google Ads campaign.
So we can give the website URL.
So now it's going to look at the website and tell us what will be their target audience.
What kind of, uh, age, A gender income status, which we are looking at out here.
So now we get the target audience decided for the brand.
Now based on this, let's say I want to get the kind of campaigns which we can build around this.
So now it's going to look at the target audience.
And based on that, it's going to tell us what are different types of campaigns we can build out here.
You can see different types of campaigns, what type of keywords we're going to choose okay.
Display campaigns, targeting options, shopping campaigns.
It's going to give us all those kind of details out here.
So this gives us some some idea that what type of campaigns can we create out here.
Now let's say I want to know specific audience targeting, which I can target inside Google Ads platform
to reach out to these customers so we can ask for that as well to the tool.
So we can ask for specific information.
It's going to look at the Google Ads tool.
And from there it's going to give us the specific categories of audiences we should be targeting.
So these are as I know that these are all the actual categories which we can really target inside the
Google Ads platform for this kind of audience.
So now we have got the target audience as well, which we can use out here.
Let's say I want to get some ideas about what type of ads can we create.
So now we are asked for some text ads.
So this way we can have textual ads which is coming up out here.
And then we can be more specific regarding maybe a particular tone or specific product which you want
to target on so we can get that idea.
Apart from that, you can ask for other ad formats as well.
So now we are asked for display ads, image ads specifically where it's giving us the description of
the image, okay, which we can use out here.
And we can create the display ads as well.
So like this we can get a lot of information and the research which we can do around the advertising
bit as well for any brand for that matter.
And we have the, the framework in front of us.
And now we can execute this.
We can take this to the platform, apply those, create those campaigns, create those ads which it
is referring to, and we can customize on top of that, we can go ahead and make it more relevant to
the landing page, which is given to us by the brand.
I hope this makes sense.
I hope you're getting the idea of how we can do research work as well with this tool.
Thank you so much guys for listening in to this session and I will see you in the next video.