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Hi guys.

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Welcome to this session.

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So we can use Google Gemini as well for keyword research purposes.

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So we'll see how you can make use of this.

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So you can start with a particular approach wherein you can start looking for keyword research in a

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specific manner.

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As you can understand for content creation, keyword research becomes super critical because with this,

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this is the first step towards content creation, where we start looking at what will be the best keywords

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to look at, which you would like to use in creating your content.

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So there can be different approaches which you can use out here to research on keywords for your domain,

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for your specific field.

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So one of the approach can be that you can start at a generic level, where you start with basic keywords,

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which you try to find out, and then go deeper into that segment to find out specific keywords which

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you're looking for, which will give you more ideas to build out different types of content.

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So let's have a look at this.

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How we can do this.

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So let's say I'm starting with keyword research, which I do want to do for my field of paid advertising.

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So I want to use a specific prompt, which is a very generic prompt right now, which is what are the

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keywords related to paid advertising.

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So when I give this, Google is going to give us a list of general, as you can say, paid advertising

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terms, which are available now.

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Okay.

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Out here, it's also breaking it down by specific platforms and channels, strategies and tactics.

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So this is really good.

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It's given us a quite a lot of specific keywords as well, which we are getting right from the beginning

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itself.

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Okay.

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So which is a good idea.

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However, you can now give some specific prompts also related to it.

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So let's say I want to give I want to ask specific popular keywords in the field of paid advertising.

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So I would like to know this as well.

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So now Google can help us with those specific keywords which are being used out here.

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So these are some of the most popular keywords used in this particular domain.

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So which is great.

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Now this is giving me a lot of ideas of different types of content which we can create with this.

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Another aspect can be now you can pick on any of these.

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Let's say I want to get specific keywords related to Google Ads.

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Okay.

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So I can do that as well.

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So let's say I want to know which are the trending SEO friendly keywords related to Google Ads.

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So now I am digging deeper, I'm going into a particular segment, and I'm trying to fetch for more

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keywords related to a particular segment, which is a subset of the first topic which was paid advertising.

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So now we are seeing keywords which are related to only Google ads, and these are SEO friendly keywords,

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which would be really useful for us to go ahead and create content around.

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The other way of looking at it can be wherein you can look at a specific topic maybe.

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Okay.

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And for that topic you would like to do a keyword research.

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So let's say we are looking at in this particular manner wherein we say that.

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So now when I've given it a particular topic which is display remarketing in Google ads, it's now going

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to give me keywords around that.

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So this is another approach which you can use for doing keyword research for your particular segment.

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Another way of doing keyword research can be wherein you provide a complete article.

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Let's say you have a specific article written, and now you can provide that article to Google Gemini

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and ask it to provide the top SEO friendly keywords from that article.

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Okay, so let's say we are writing an article.

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So on the above topic, we are asking it to provide the article over here.

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So now we have the articles over here.

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Now based on this, we want to take out the most important SEO friendly keywords from it.

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So now looking at the above article, Google Gemini is going to give us the specific keywords which

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we are getting as well.

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So there can be different approaches with which you can research for keywords related to your business,

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and then use that for creating different types of content for your business going forward.

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I hope this makes sense.

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You understand this approach and you are able to use this practically as well.

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Thank you so much, guys for listening in to this, and I will see you in the next video.