Hi guys.
Welcome to this session.
So we can use Google Gemini as well for keyword research purposes.
So we'll see how you can make use of this.
So you can start with a particular approach wherein you can start looking for keyword research in a
specific manner.
As you can understand for content creation, keyword research becomes super critical because with this,
this is the first step towards content creation, where we start looking at what will be the best keywords
to look at, which you would like to use in creating your content.
So there can be different approaches which you can use out here to research on keywords for your domain,
for your specific field.
So one of the approach can be that you can start at a generic level, where you start with basic keywords,
which you try to find out, and then go deeper into that segment to find out specific keywords which
you're looking for, which will give you more ideas to build out different types of content.
So let's have a look at this.
How we can do this.
So let's say I'm starting with keyword research, which I do want to do for my field of paid advertising.
So I want to use a specific prompt, which is a very generic prompt right now, which is what are the
keywords related to paid advertising.
So when I give this, Google is going to give us a list of general, as you can say, paid advertising
terms, which are available now.
Okay.
Out here, it's also breaking it down by specific platforms and channels, strategies and tactics.
So this is really good.
It's given us a quite a lot of specific keywords as well, which we are getting right from the beginning
itself.
Okay.
So which is a good idea.
However, you can now give some specific prompts also related to it.
So let's say I want to give I want to ask specific popular keywords in the field of paid advertising.
So I would like to know this as well.
So now Google can help us with those specific keywords which are being used out here.
So these are some of the most popular keywords used in this particular domain.
So which is great.
Now this is giving me a lot of ideas of different types of content which we can create with this.
Another aspect can be now you can pick on any of these.
Let's say I want to get specific keywords related to Google Ads.
Okay.
So I can do that as well.
So let's say I want to know which are the trending SEO friendly keywords related to Google Ads.
So now I am digging deeper, I'm going into a particular segment, and I'm trying to fetch for more
keywords related to a particular segment, which is a subset of the first topic which was paid advertising.
So now we are seeing keywords which are related to only Google ads, and these are SEO friendly keywords,
which would be really useful for us to go ahead and create content around.
The other way of looking at it can be wherein you can look at a specific topic maybe.
Okay.
And for that topic you would like to do a keyword research.
So let's say we are looking at in this particular manner wherein we say that.
So now when I've given it a particular topic which is display remarketing in Google ads, it's now going
to give me keywords around that.
So this is another approach which you can use for doing keyword research for your particular segment.
Another way of doing keyword research can be wherein you provide a complete article.
Let's say you have a specific article written, and now you can provide that article to Google Gemini
and ask it to provide the top SEO friendly keywords from that article.
Okay, so let's say we are writing an article.
So on the above topic, we are asking it to provide the article over here.
So now we have the articles over here.
Now based on this, we want to take out the most important SEO friendly keywords from it.
So now looking at the above article, Google Gemini is going to give us the specific keywords which
we are getting as well.
So there can be different approaches with which you can research for keywords related to your business,
and then use that for creating different types of content for your business going forward.
I hope this makes sense.
You understand this approach and you are able to use this practically as well.
Thank you so much, guys for listening in to this, and I will see you in the next video.