1 00:00:02,240 --> 00:00:02,760 Hi guys. 2 00:00:02,760 --> 00:00:03,720 Welcome to this session. 3 00:00:03,720 --> 00:00:09,160 So in this session we'll see how we can use Google Gemini to create a complete marketing funnel. 4 00:00:09,400 --> 00:00:12,400 So when you look at a marketing funnel there are different parts to it. 5 00:00:12,400 --> 00:00:12,800 Right. 6 00:00:12,840 --> 00:00:16,600 So the first part is going to be setting up the target audience okay. 7 00:00:16,600 --> 00:00:22,080 So you need to have a specific target audience clearly defined whom you're going to target to sell your 8 00:00:22,080 --> 00:00:23,280 products and services. 9 00:00:23,560 --> 00:00:25,240 Then comes a lead magnet. 10 00:00:25,280 --> 00:00:31,080 A lead magnet is basically any kind of service or any kind of information, which you're providing free 11 00:00:31,080 --> 00:00:37,000 of cost to your customers in exchange for their contact details like their name and email address. 12 00:00:37,440 --> 00:00:42,160 Then what you have to also create is a landing page, a landing page where they're going to find the 13 00:00:42,160 --> 00:00:43,120 lead magnet. 14 00:00:43,160 --> 00:00:49,120 They will see the all the information, and they will provide their name and email address in exchange 15 00:00:49,240 --> 00:00:51,200 for the lead magnet, the free offer. 16 00:00:51,560 --> 00:00:56,960 And apart from that, what you also require an email sequence, which is a sequence of emails which 17 00:00:56,960 --> 00:01:03,420 you send to them to nurture your users, to convert them eventually to take your products and services. 18 00:01:03,660 --> 00:01:04,340 So we'll see. 19 00:01:04,380 --> 00:01:08,900 Now all of these which you can create with the help of Google Gemini tool. 20 00:01:09,100 --> 00:01:09,540 Okay. 21 00:01:09,580 --> 00:01:13,820 So we saw in the previous videos that we can define our target audience. 22 00:01:13,820 --> 00:01:15,460 So we can continue with that. 23 00:01:15,460 --> 00:01:17,740 If you have already been following the videos. 24 00:01:17,780 --> 00:01:23,500 Otherwise we'll have to give a specific prompt to define our target audience first. 25 00:01:23,820 --> 00:01:26,700 Then we can go ahead and create the lead magnet. 26 00:01:26,740 --> 00:01:31,780 Now for the lead magnet, let's look at what are the different types of lead magnets available which 27 00:01:31,780 --> 00:01:34,220 can be suitable for our kind of business. 28 00:01:34,220 --> 00:01:39,300 So for that you can use Google Gemini to provide or give it a prompt specifically. 29 00:01:40,260 --> 00:01:47,020 So let's say we are saying that we can create a list of all possible lead magnets I can create for my 30 00:01:47,020 --> 00:01:47,700 audience. 31 00:01:47,820 --> 00:01:51,020 So now Google Gemini will give you different types of options. 32 00:01:51,020 --> 00:01:56,620 So you can create a free ebook or a checklist or a template webinar recording you can provide or a case 33 00:01:56,620 --> 00:01:58,180 study infographics. 34 00:01:58,340 --> 00:02:01,220 There are various options which you can take from this. 35 00:02:01,420 --> 00:02:09,400 Now we are going to pick one of these or couple of days to create a optimized particular landing page. 36 00:02:09,440 --> 00:02:09,720 Okay. 37 00:02:09,760 --> 00:02:13,240 So let's create a particular lead magnet of a book. 38 00:02:16,200 --> 00:02:17,680 So let's say we are creating an e-book. 39 00:02:26,200 --> 00:02:29,160 So now the tool is going to create the e-book for us. 40 00:02:30,200 --> 00:02:33,240 Now once you have the e-book you can convert this. 41 00:02:33,240 --> 00:02:34,320 You can go to Canva. 42 00:02:34,320 --> 00:02:40,160 You can put it on the Canva and create an e-book template, use it from there and put it on Canva. 43 00:02:40,160 --> 00:02:44,680 And then create the e-book for yourself, which you can then share with your customers. 44 00:02:45,200 --> 00:02:50,480 Another option can be let's say you want to create a particular checklist. 45 00:03:00,640 --> 00:03:06,520 Okay, so now the tool can create the checklist for us as well in this particular manner. 46 00:03:06,700 --> 00:03:09,340 And then we can use the checklist over here. 47 00:03:09,340 --> 00:03:13,420 And we can convert that into a PDF through possibly Canva. 48 00:03:13,460 --> 00:03:18,340 And you can use that as a lead magnet to get contact information of your users. 49 00:03:18,780 --> 00:03:19,180 Okay. 50 00:03:19,220 --> 00:03:22,260 So now that we have created the lead magnet. 51 00:03:22,420 --> 00:03:25,980 Next comes the next stage which is going to be the landing page. 52 00:03:26,460 --> 00:03:33,060 Now for using the landing page as well, we can use the copywriting framework we had seen in the previous 53 00:03:33,060 --> 00:03:39,700 videos where we can ask Google Gemini to create a landing page for a buyer persona where I'm selling, 54 00:03:39,740 --> 00:03:42,300 let's say, a paid ads course. 55 00:03:43,700 --> 00:03:45,540 Use the framework. 56 00:03:45,540 --> 00:03:52,900 Let's say we're using the framework, which is Aida, and we'll ask Google Gemini to provide a headline 57 00:03:52,900 --> 00:03:55,900 Subheadline and all the elements of the optimized copy. 58 00:03:56,700 --> 00:04:02,260 So this is going to be the landing page where the lead magnet will be will be placed. 59 00:04:02,380 --> 00:04:04,620 And now people will reach this landing page. 60 00:04:04,620 --> 00:04:07,060 They will see the free lead magnet. 61 00:04:07,100 --> 00:04:07,820 They will take it. 62 00:04:07,820 --> 00:04:10,840 They will download it in exchange for their contact information. 63 00:04:11,160 --> 00:04:15,560 So you can see now it has created that wherein we have the attention. 64 00:04:15,840 --> 00:04:16,280 Okay. 65 00:04:16,520 --> 00:04:23,960 Desire, interest and action components of Aida copying copywriting framework being used out here. 66 00:04:24,400 --> 00:04:29,000 So this is going to be the landing page which we have created, which we can now create this with. 67 00:04:29,120 --> 00:04:29,600 Okay. 68 00:04:29,640 --> 00:04:33,320 If you want to use any other copywriting framework you can do that as well. 69 00:04:33,560 --> 00:04:33,720 Okay. 70 00:04:33,720 --> 00:04:38,480 So you have all those options as well to build your landing page as per your business requirements. 71 00:04:38,920 --> 00:04:42,560 And then finally are going to be the email sequence. 72 00:04:42,560 --> 00:04:49,400 So you can use this specific prompt wherein you can ask Google Gemini to create five different email 73 00:04:49,400 --> 00:04:56,320 sequence for for an email marketing campaign, which you want to run and reach out to your users for 74 00:04:56,320 --> 00:04:58,880 selling your products and services. 75 00:04:58,880 --> 00:05:00,240 You can give it in this manner. 76 00:05:01,560 --> 00:05:06,160 So now it is going to give us those emails specifically which you can send out. 77 00:05:06,160 --> 00:05:11,500 You can make it specific, wherein you can start with the welcome email, then some content value adding 78 00:05:11,500 --> 00:05:15,180 emails and then maybe a converting email, which you can give. 79 00:05:15,220 --> 00:05:18,140 So here it is giving us similar kind of information. 80 00:05:18,340 --> 00:05:24,860 So power of paid advertising, creating effective copies, measuring your paid advertising success and 81 00:05:24,860 --> 00:05:25,620 then enrolling. 82 00:05:25,620 --> 00:05:26,820 So this is pretty good. 83 00:05:26,820 --> 00:05:29,660 This is exactly what we wanted the sequence to be. 84 00:05:29,980 --> 00:05:32,100 So this is going to be the email sequence. 85 00:05:32,100 --> 00:05:39,900 So now you can see we have all the components of a specific marketing funnel created right here with 86 00:05:39,900 --> 00:05:41,220 the help of Google Gemini. 87 00:05:41,820 --> 00:05:42,060 Okay. 88 00:05:42,100 --> 00:05:48,020 So now that you have all the four components of it, you just need to transfer these onto your website. 89 00:05:48,060 --> 00:05:48,420 Okay. 90 00:05:48,460 --> 00:05:54,420 Build this out and you are ready to launch your marketing funnel to bring your leads in and then convert 91 00:05:54,420 --> 00:05:57,580 them and provide them your products and services. 92 00:05:58,340 --> 00:05:59,340 I hope this makes sense. 93 00:05:59,340 --> 00:06:04,980 You understand the whole process now, and you're able to execute this as well and build your own marketing 94 00:06:04,980 --> 00:06:07,300 funnels with the help of Google Gemini. 95 00:06:07,860 --> 00:06:12,620 Thank you so much guys for listening in to this and I will see you in the next video.