1 00:00:02,400 --> 00:00:02,920 Hi guys. 2 00:00:02,920 --> 00:00:03,880 Welcome to this session. 3 00:00:03,880 --> 00:00:09,360 So in this session we wanted to see how we can make use of Google Gemini for coming up with our target 4 00:00:09,360 --> 00:00:10,160 audience. 5 00:00:10,160 --> 00:00:15,960 So with respect to digital marketing the first step towards it is going to be where we have to define 6 00:00:15,960 --> 00:00:18,240 our target audience or buyer persona. 7 00:00:18,240 --> 00:00:21,800 What kind of users do you want to target with your marketing. 8 00:00:22,000 --> 00:00:25,480 So and then comes the next steps which we're going to be there. 9 00:00:25,600 --> 00:00:31,760 So the first foundational process is going to be to define very clearly what is going to be your target 10 00:00:31,760 --> 00:00:36,920 audience or buyer persona for which you want to do your you want to sell your products and services 11 00:00:36,920 --> 00:00:37,360 to. 12 00:00:37,400 --> 00:00:44,080 So for this again, we can make use of Google Gemini tool where we can ask it to create a buyer persona 13 00:00:44,080 --> 00:00:50,280 for us so we can ask give it a prompt wherein we can tell him what is our business and what kind of 14 00:00:50,280 --> 00:00:56,680 customers we are looking for and based on which it is going to create a buyer persona or a target audience 15 00:00:56,680 --> 00:00:57,400 for us. 16 00:00:57,400 --> 00:01:00,160 So let's see this in action, how this is going to be. 17 00:01:00,960 --> 00:01:06,040 So let's say I'm giving it a prompt right now to help me identify my target audience. 18 00:01:06,080 --> 00:01:12,240 Ask any follow up questions you until you have all the information you need regarding my buyer persona 19 00:01:12,240 --> 00:01:14,160 and target audience for my business. 20 00:01:14,480 --> 00:01:20,760 Okay, so now I'm going to give this and Google Gemini will ask me a list of questions over here. 21 00:01:20,760 --> 00:01:23,080 So let's answer those questions one by one. 22 00:01:23,440 --> 00:01:24,360 What is your business. 23 00:01:24,360 --> 00:01:27,520 We can say online courses business. 24 00:01:32,280 --> 00:01:33,600 Who are your current customers. 25 00:01:33,600 --> 00:01:37,080 So we can say entrepreneurs. 26 00:01:41,640 --> 00:01:42,880 And professionals. 27 00:01:46,120 --> 00:01:48,840 What problem does your business solve for your customer. 28 00:01:53,640 --> 00:01:55,560 Teaches them about. 29 00:01:58,440 --> 00:02:00,720 Digital marketing I. 30 00:02:04,640 --> 00:02:05,720 What are your goals? 31 00:02:05,720 --> 00:02:11,040 So Reach 1 million students. 32 00:02:15,360 --> 00:02:18,760 So we have given all the answers for the questions it wanted to know. 33 00:02:21,040 --> 00:02:26,440 So based on which it is going to now, ask us to further refine your target audience, asking few more 34 00:02:26,440 --> 00:02:27,400 questions over here. 35 00:02:27,400 --> 00:02:29,000 So let's answer these as well. 36 00:02:30,960 --> 00:02:32,640 So specific industries or niches. 37 00:02:32,640 --> 00:02:34,120 So we are saying tech. 38 00:02:38,120 --> 00:02:39,920 Marketing okay. 39 00:02:40,520 --> 00:02:41,720 Uh marketing agencies. 40 00:02:41,720 --> 00:02:42,560 Startups. 41 00:02:49,200 --> 00:02:50,320 Experience level. 42 00:02:53,040 --> 00:02:56,920 We can say more than 17 years. 43 00:03:00,040 --> 00:03:01,200 Geographic location. 44 00:03:01,320 --> 00:03:02,760 Global we can say. 45 00:03:06,080 --> 00:03:06,520 Budget. 46 00:03:06,520 --> 00:03:10,000 Typical budget range for your target audience when it comes to online courses. 47 00:03:10,360 --> 00:03:12,080 Typical budget they're asking. 48 00:03:12,080 --> 00:03:13,160 Let's say we are saying. 49 00:03:15,640 --> 00:03:17,160 $10,000 monthly. 50 00:03:23,080 --> 00:03:24,200 Learning preferences. 51 00:03:24,200 --> 00:03:27,560 Do you do your target audience prefer self-paced learning? 52 00:03:27,560 --> 00:03:28,360 Yes okay. 53 00:03:28,400 --> 00:03:31,080 So self paced learning. 54 00:03:35,000 --> 00:03:35,400 Okay. 55 00:03:35,440 --> 00:03:37,840 So now we are given all the answers to that as well. 56 00:03:38,120 --> 00:03:42,360 So based on which it is going to now further refine specific roles. 57 00:03:42,360 --> 00:03:43,840 So they're asking few more questions. 58 00:03:43,840 --> 00:03:49,600 So this is good actually because the more and more granular questions we answer, the more accurate 59 00:03:49,640 --> 00:03:51,800 your audience persona will get created. 60 00:03:51,800 --> 00:03:55,720 So let's continue further a specific roles or job titles. 61 00:03:55,720 --> 00:03:57,640 We are saying marketing managers. 62 00:04:04,560 --> 00:04:06,200 These are challenges or pain points. 63 00:04:06,640 --> 00:04:09,680 We can say complex topics. 64 00:04:14,350 --> 00:04:17,030 Preferred learning platforms or formats. 65 00:04:17,070 --> 00:04:18,070 Online learning. 66 00:04:18,070 --> 00:04:19,230 Video lectures. 67 00:04:24,190 --> 00:04:26,190 Additional interests or hobbies? 68 00:04:26,670 --> 00:04:28,950 We can say technology. 69 00:04:30,750 --> 00:04:31,230 Okay. 70 00:04:31,590 --> 00:04:35,230 We can say industry blogs. 71 00:04:37,070 --> 00:04:40,310 Reading industry blogs. 72 00:04:41,510 --> 00:04:43,990 Okay, so these are the interest which we are providing. 73 00:04:49,630 --> 00:04:50,110 Okay. 74 00:04:50,150 --> 00:04:51,710 So a few more questions. 75 00:04:51,710 --> 00:04:54,470 By answering the questions you can get clear more detailed okay. 76 00:04:54,510 --> 00:04:55,750 So let's have a look at this. 77 00:04:57,670 --> 00:04:59,670 Specific challenges or pain points. 78 00:04:59,670 --> 00:05:01,150 Pain points we can say. 79 00:05:03,310 --> 00:05:05,710 Challenges can be related to. 80 00:05:13,190 --> 00:05:15,870 Not clear through video lessons. 81 00:05:19,990 --> 00:05:21,110 Preferred topics. 82 00:05:21,230 --> 00:05:21,990 Preferred topics. 83 00:05:22,030 --> 00:05:24,790 Is this okay? 84 00:05:24,790 --> 00:05:25,630 We can say. 85 00:05:27,190 --> 00:05:28,110 Methods. 86 00:05:30,190 --> 00:05:31,110 Industry trends. 87 00:05:31,110 --> 00:05:35,310 What are the some of the current industry trends that your target audience will likely to stay up to 88 00:05:35,350 --> 00:05:35,910 date with? 89 00:05:36,110 --> 00:05:36,510 I. 90 00:05:41,110 --> 00:05:42,070 Professional development goal. 91 00:05:42,070 --> 00:05:45,550 What are the some of the professional development goals that your target audience might have, such 92 00:05:45,550 --> 00:05:49,430 as obtaining a certification, advancing career advancement? 93 00:06:06,150 --> 00:06:07,710 Again, we can ask this. 94 00:06:08,550 --> 00:06:11,710 Finally, we can say based on the above information. 95 00:06:18,830 --> 00:06:20,590 Create the buyer persona. 96 00:06:24,270 --> 00:06:29,230 So now, based on all the information which we have provided, it is now going to create the buyer persona 97 00:06:29,230 --> 00:06:29,510 for us. 98 00:06:29,510 --> 00:06:33,270 So this is going to be the buyer persona name job title company. 99 00:06:33,270 --> 00:06:39,630 We have talked about goals, challenges, interests, online behavior, motivations, pain points. 100 00:06:39,790 --> 00:06:45,110 So now this becomes my target audience for my kind of business, which is an online courses business. 101 00:06:45,110 --> 00:06:47,470 I create courses around digital marketing and AI. 102 00:06:47,870 --> 00:06:54,070 So this is the kind of students or people I would like to target, uh, with my with my courses. 103 00:06:54,070 --> 00:06:56,870 And I would like them to go ahead and take up my courses. 104 00:06:57,270 --> 00:06:58,270 I hope this makes sense. 105 00:06:58,270 --> 00:07:05,430 You understand this complete process, how we built out the target audience with the help of Google 106 00:07:05,430 --> 00:07:10,670 Gemini, and the kind of prompts which we gave it and answered its queries so that it can come up with 107 00:07:10,670 --> 00:07:16,750 the proper buyer persona for us and which we can now use forward in our marketing. 108 00:07:17,230 --> 00:07:21,990 Thank you so much, guys for listening in to this, and I will see you in the next video.