Hi guys.
Welcome to this session.
So in this session we wanted to see how we can make use of Google Gemini for coming up with our target
audience.
So with respect to digital marketing the first step towards it is going to be where we have to define
our target audience or buyer persona.
What kind of users do you want to target with your marketing.
So and then comes the next steps which we're going to be there.
So the first foundational process is going to be to define very clearly what is going to be your target
audience or buyer persona for which you want to do your you want to sell your products and services
to.
So for this again, we can make use of Google Gemini tool where we can ask it to create a buyer persona
for us so we can ask give it a prompt wherein we can tell him what is our business and what kind of
customers we are looking for and based on which it is going to create a buyer persona or a target audience
for us.
So let's see this in action, how this is going to be.
So let's say I'm giving it a prompt right now to help me identify my target audience.
Ask any follow up questions you until you have all the information you need regarding my buyer persona
and target audience for my business.
Okay, so now I'm going to give this and Google Gemini will ask me a list of questions over here.
So let's answer those questions one by one.
What is your business.
We can say online courses business.
Who are your current customers.
So we can say entrepreneurs.
And professionals.
What problem does your business solve for your customer.
Teaches them about.
Digital marketing I.
What are your goals?
So Reach 1 million students.
So we have given all the answers for the questions it wanted to know.
So based on which it is going to now, ask us to further refine your target audience, asking few more
questions over here.
So let's answer these as well.
So specific industries or niches.
So we are saying tech.
Marketing okay.
Uh marketing agencies.
Startups.
Experience level.
We can say more than 17 years.
Geographic location.
Global we can say.
Budget.
Typical budget range for your target audience when it comes to online courses.
Typical budget they're asking.
Let's say we are saying.
$10,000 monthly.
Learning preferences.
Do you do your target audience prefer self-paced learning?
Yes okay.
So self paced learning.
Okay.
So now we are given all the answers to that as well.
So based on which it is going to now further refine specific roles.
So they're asking few more questions.
So this is good actually because the more and more granular questions we answer, the more accurate
your audience persona will get created.
So let's continue further a specific roles or job titles.
We are saying marketing managers.
These are challenges or pain points.
We can say complex topics.
Preferred learning platforms or formats.
Online learning.
Video lectures.
Additional interests or hobbies?
We can say technology.
Okay.
We can say industry blogs.
Reading industry blogs.
Okay, so these are the interest which we are providing.
Okay.
So a few more questions.
By answering the questions you can get clear more detailed okay.
So let's have a look at this.
Specific challenges or pain points.
Pain points we can say.
Challenges can be related to.
Not clear through video lessons.
Preferred topics.
Is this okay?
We can say.
Methods.
Industry trends.
What are the some of the current industry trends that your target audience will likely to stay up to
date with?
I.
Professional development goal.
What are the some of the professional development goals that your target audience might have, such
as obtaining a certification, advancing career advancement?
Again, we can ask this.
Finally, we can say based on the above information.
Create the buyer persona.
So now, based on all the information which we have provided, it is now going to create the buyer persona
for us.
So this is going to be the buyer persona name job title company.
We have talked about goals, challenges, interests, online behavior, motivations, pain points.
So now this becomes my target audience for my kind of business, which is an online courses business.
I create courses around digital marketing and AI.
So this is the kind of students or people I would like to target, uh, with my with my courses.
And I would like them to go ahead and take up my courses.
I hope this makes sense.
You understand this complete process, how we built out the target audience with the help of Google
Gemini, and the kind of prompts which we gave it and answered its queries so that it can come up with
the proper buyer persona for us and which we can now use forward in our marketing.
Thank you so much, guys for listening in to this, and I will see you in the next video.