1 00:00:02,240 --> 00:00:02,800 Hi guys. 2 00:00:02,800 --> 00:00:03,800 Welcome to this session. 3 00:00:03,800 --> 00:00:09,240 So in this session we'll do a case study around seeing how we can generate these Facebook and Google 4 00:00:09,240 --> 00:00:13,680 ads specifically types with the help of ChatGPT. 5 00:00:13,720 --> 00:00:19,480 So in the previous video we talked about the case that we can use ChatGPT to generate some Facebook 6 00:00:19,520 --> 00:00:25,760 ads and Google ads, specifically, uh, headlines and descriptions, which we can sell as a service 7 00:00:25,760 --> 00:00:27,160 on different platforms. 8 00:00:27,160 --> 00:00:30,640 So that is what we are going to see as an example here practically. 9 00:00:30,800 --> 00:00:36,880 So let's see first on Fiverr as well that what kind of services people are giving around this particular 10 00:00:36,880 --> 00:00:37,240 thing. 11 00:00:38,360 --> 00:00:46,160 So if you see on Fiverr you go and you look for let's say Facebook ad copy, you will see there are 12 00:00:46,160 --> 00:00:48,840 a lot of services which people are providing right now. 13 00:00:48,880 --> 00:00:55,320 As you can see, this person is helping with writing a catchy Facebook ad copy that sells. 14 00:00:55,720 --> 00:01:00,440 So if you see here, this person is already doing that, getting a good rating out of it as well. 15 00:01:00,560 --> 00:01:05,640 So this is already a service which people are providing, where people can write Facebook ads for any 16 00:01:05,640 --> 00:01:07,440 kind of clients and businesses. 17 00:01:08,280 --> 00:01:13,240 So the same thing, which you can do as well, where you can generate these ad copies with the help 18 00:01:13,240 --> 00:01:14,280 of ChatGPT. 19 00:01:14,720 --> 00:01:20,800 So we're going to see two different specific prompts, which we're going to use one for generating ads 20 00:01:20,800 --> 00:01:21,960 for Facebook. 21 00:01:22,200 --> 00:01:24,280 And the other one can be for a Google ad. 22 00:01:24,480 --> 00:01:24,720 Okay. 23 00:01:24,760 --> 00:01:26,040 So let's have a look at this. 24 00:01:27,240 --> 00:01:32,000 So we are using a particular prompt over here which is for Facebook right here. 25 00:01:33,600 --> 00:01:38,440 So you can also go ahead and make use of this if you want to as the prompt. 26 00:01:38,440 --> 00:01:44,280 So wherein we are asking ChatGPT to write a Facebook ad to sell my product so we can mention our product 27 00:01:44,280 --> 00:01:49,680 or service out here to my buyer persona so we can give the target audience also here and now we are 28 00:01:49,680 --> 00:01:55,840 giving some specific requirements of the ad, which is I want the tool to provide the primary text. 29 00:01:55,880 --> 00:02:00,200 So the primary text is a part of the ad which you have to provide. 30 00:02:00,240 --> 00:02:01,280 Headlines. 31 00:02:01,480 --> 00:02:07,800 Link description is the place where you give more description about the product, and also a CTA phrase, 32 00:02:07,800 --> 00:02:11,760 which is a call to action phrase, something like buy now. 33 00:02:11,800 --> 00:02:12,400 Shop now. 34 00:02:12,400 --> 00:02:13,280 Register today. 35 00:02:13,320 --> 00:02:14,280 Sign up today. 36 00:02:14,400 --> 00:02:19,120 So I want the ChatGPT tool to provide that as well when they create the ad copy. 37 00:02:19,760 --> 00:02:26,520 Apart from that, I'm also asking the tool to make the ad exciting and show a sense of urgency in the 38 00:02:26,680 --> 00:02:29,280 language, the choice of words they are going to use. 39 00:02:29,520 --> 00:02:30,960 So let's see how this works. 40 00:02:30,960 --> 00:02:32,520 So first we are going to define the service. 41 00:02:32,520 --> 00:02:39,640 So let's say I am into a business of selling running shoes specifically to people who are into physical 42 00:02:39,640 --> 00:02:41,240 activity or sports. 43 00:02:41,480 --> 00:02:48,040 So I'm going to say write a Facebook ad to sell my running shoes to my buyer persona. 44 00:02:48,040 --> 00:02:49,680 So I'm saying that to. 45 00:02:54,520 --> 00:02:55,560 People who are in. 46 00:02:59,640 --> 00:03:02,040 Were interested in physical activity. 47 00:03:06,280 --> 00:03:07,880 So now I've given the buyer persona. 48 00:03:07,920 --> 00:03:08,760 My target audience. 49 00:03:08,760 --> 00:03:10,680 I have told what product I am selling. 50 00:03:10,800 --> 00:03:17,600 Now I want the tool to generate the Facebook ad around this, based on the kind of specifics I have 51 00:03:17,640 --> 00:03:18,400 given to it. 52 00:03:18,560 --> 00:03:20,120 So let's have a look at this case. 53 00:03:20,560 --> 00:03:24,960 So now the tool is going to go ahead and look at the particular information which I've asked for. 54 00:03:24,960 --> 00:03:26,200 And now it's generating. 55 00:03:26,240 --> 00:03:29,000 You can see the headline it has given over here. 56 00:03:29,240 --> 00:03:32,680 Specifically the primary text is provided with an emoji as well. 57 00:03:32,720 --> 00:03:35,400 It's giving which is really great headline also. 58 00:03:35,400 --> 00:03:38,120 So we have asked to make the ad exciting. 59 00:03:38,120 --> 00:03:43,560 So last chance to get the perfect running shoes which shows sense of urgency over here. 60 00:03:43,760 --> 00:03:45,640 Link description is also given. 61 00:03:45,640 --> 00:03:49,520 I also asked for a CTA phrase so they have asked given a shop now. 62 00:03:50,120 --> 00:03:53,240 So like this I have the ad created over here. 63 00:03:53,280 --> 00:03:58,320 Now if I want I can ask it to create few more similar like these as well. 64 00:04:09,190 --> 00:04:16,110 Which I can then share it with my client as well without any problem, and they can make use of it as 65 00:04:16,110 --> 00:04:18,590 well on in their ads and their advertising. 66 00:04:19,030 --> 00:04:24,190 So now you can see it's creating the different types of ads based on the same thing, which we have 67 00:04:24,190 --> 00:04:26,350 given the specifics which we have provided. 68 00:04:26,870 --> 00:04:32,350 So this is one way where we are generating a Facebook ads for our clients, which we can share with 69 00:04:32,350 --> 00:04:32,670 them. 70 00:04:33,030 --> 00:04:35,590 The second one is going to be for a Google ad. 71 00:04:35,750 --> 00:04:37,230 So let's have a look at this. 72 00:04:38,630 --> 00:04:42,470 So in case of the Google ad again we have to define the service. 73 00:04:42,470 --> 00:04:44,590 So we are saying running shoes once again. 74 00:04:46,830 --> 00:04:47,870 To my target audience. 75 00:04:47,870 --> 00:04:49,270 So my target audience is. 76 00:04:51,790 --> 00:04:57,910 To people who are interested in physical activities. 77 00:04:57,910 --> 00:04:57,990 is. 78 00:05:01,590 --> 00:05:04,430 Here again, I'm being very specific about the headline. 79 00:05:04,430 --> 00:05:10,270 So I need 15 headlines with 30 characters each for descriptions with 90 characters each. 80 00:05:10,470 --> 00:05:15,790 I'm also asking it to provide an exclamation in the description which we can, which we can use. 81 00:05:16,190 --> 00:05:22,030 Also asking for a CTA, a call to action phrase out here to be added. 82 00:05:22,030 --> 00:05:26,590 And I'm asking the tool to make the add something like this. 83 00:05:26,630 --> 00:05:31,830 The tone should be like asking a question, and we're asking a question to the audience and showcase 84 00:05:31,830 --> 00:05:33,350 benefits of the product. 85 00:05:33,350 --> 00:05:38,470 So these are some particular specifics I've asked to add in the ad creation. 86 00:05:38,470 --> 00:05:40,150 So let's have a look at this as well. 87 00:05:43,030 --> 00:05:45,590 So now it will create the ads for us. 88 00:05:47,550 --> 00:05:50,710 So you can see it's creating the 30 headlines okay. 89 00:05:50,750 --> 00:05:55,910 And then the descriptions which are 90 characters each it is creating over here. 90 00:05:56,070 --> 00:06:00,150 And then it is giving the particular CTA phrase as well. 91 00:06:00,150 --> 00:06:04,230 So the question see, it's asked giving the question ready for your best run yet? 92 00:06:04,590 --> 00:06:05,750 Want to run faster? 93 00:06:05,750 --> 00:06:07,790 Comfort and durability in every step. 94 00:06:08,070 --> 00:06:10,110 Okay, are you ready to upgrade your run? 95 00:06:10,550 --> 00:06:12,030 Searching for a perfect fit? 96 00:06:12,230 --> 00:06:17,190 Okay, so asking a question like this and then the CTA phrase also it provides which is shop now. 97 00:06:17,670 --> 00:06:21,790 So now I have the Google ad also generated in this particular manner. 98 00:06:22,510 --> 00:06:23,670 I hope this makes sense. 99 00:06:23,710 --> 00:06:30,390 You're able to understand how we can generate specific ads with any platform for that matter. 100 00:06:30,430 --> 00:06:34,430 This is we are just taking an example of Google and Meta specifically. 101 00:06:34,430 --> 00:06:39,710 But there are other platforms as well, like Microsoft ads or LinkedIn ads you want to generate. 102 00:06:39,710 --> 00:06:44,910 In the same manner, you can generate ads for other platforms also and share that. 103 00:06:44,910 --> 00:06:48,790 Give that as a service to your clients and generate revenue from there. 104 00:06:49,270 --> 00:06:50,630 I hope this makes sense. 105 00:06:50,630 --> 00:06:55,510 Thank you so much guys for listening into this and I will see you in the next video.