Hi guys.
Welcome to this session.
In this session we'll see how we can create a buyer persona from scratch with the help of ChatGPT like
we had done previously as well.
So that was wherein we had used a particular buyer persona.
But now again we are going to start off from scratch to see how can we can build a buyer persona and
based on which we move forward from here.
So let's have a look at this once again.
So what we are going to do is we are going to provide all the information, ask ChatGPT for asking us
all the information it would need to build the buyer persona.
So and we can give a prompt in that particular manner.
So in this manner we can give all the ask them to provide us ask us all information.
So now the ChatGPT will try to help us build out the buyer persona by asking all the relevant questions.
So these are some questions related to our business which we would need to provide it.
And once we provide it, then it will be able to create the buyer persona for us.
Okay.
So let's have a look at these questions.
Okay.
So we can answer these questions one at a time.
What are the primary products and services you offer.
So I'm saying digital marketing.
Courses.
Second is what makes you unique compared to.
So we can say courses in different languages.
Ideal customer, we can say we can provide our ideal customer over here.
What are their primary goals or challenges?
What are their motivations for purchasing or engaging with your product and services?
So like this.
We are providing all the information.
So let's say provide some more information.
Where do your customers typically go for information or solutions.
So as you can see, it's asking us very specific questions.
So which we need to provide answer in the same manner.
What factors influence their purchasing decision?
How do your customers typically interact with your content?
What are the main pain points or objection your customer might have before purchasing?
Let's do ten questions over here.
And the last one, how do you currently reach your customers?
So now we have provided ten answers to the questions it has asked us in order to build out the buyer
persona for us.
So now we are going to provide this back to ChatGPT so that it can analyze these answers and based on
which it creates a buyer persona for us.
So let's have a look at this face.
So it's going to analyze this whole information and then create a buyer persona according to that.
So as you can see it's building it out right now.
So we can get the name age, job title experience.
All that information is being given to us along with locations, languages, goals, challenges, motivations.
So we can get all this information now.
So this is becoming the buyer persona or the target audience we want to reach out to to sell our product
and services.
So this can be a right flow guys.
In which manner you can build out an effective buyer persona for your business with the help of ChatGPT.
I hope this makes sense.
Thank you so much guys for listening in to this and I will see you in the next video.