1 00:00:02,240 --> 00:00:02,800 Hi guys. 2 00:00:02,800 --> 00:00:03,800 Welcome to this session. 3 00:00:03,800 --> 00:00:10,280 In this session we'll see how we can create a buyer persona from scratch with the help of ChatGPT like 4 00:00:10,280 --> 00:00:12,000 we had done previously as well. 5 00:00:12,000 --> 00:00:15,080 So that was wherein we had used a particular buyer persona. 6 00:00:15,080 --> 00:00:21,680 But now again we are going to start off from scratch to see how can we can build a buyer persona and 7 00:00:21,680 --> 00:00:24,200 based on which we move forward from here. 8 00:00:24,520 --> 00:00:26,400 So let's have a look at this once again. 9 00:00:26,680 --> 00:00:32,520 So what we are going to do is we are going to provide all the information, ask ChatGPT for asking us 10 00:00:32,520 --> 00:00:36,120 all the information it would need to build the buyer persona. 11 00:00:36,120 --> 00:00:39,040 So and we can give a prompt in that particular manner. 12 00:01:03,880 --> 00:01:09,090 So in this manner we can give all the ask them to provide us ask us all information. 13 00:01:21,250 --> 00:01:27,810 So now the ChatGPT will try to help us build out the buyer persona by asking all the relevant questions. 14 00:01:27,930 --> 00:01:31,570 So these are some questions related to our business which we would need to provide it. 15 00:01:31,770 --> 00:01:36,090 And once we provide it, then it will be able to create the buyer persona for us. 16 00:01:36,410 --> 00:01:36,850 Okay. 17 00:01:36,890 --> 00:01:38,850 So let's have a look at these questions. 18 00:01:39,050 --> 00:01:39,490 Okay. 19 00:01:40,330 --> 00:01:42,530 So we can answer these questions one at a time. 20 00:01:44,730 --> 00:01:47,290 What are the primary products and services you offer. 21 00:01:47,330 --> 00:01:49,170 So I'm saying digital marketing. 22 00:01:56,450 --> 00:01:57,050 Courses. 23 00:02:01,250 --> 00:02:03,930 Second is what makes you unique compared to. 24 00:02:07,370 --> 00:02:10,130 So we can say courses in different languages. 25 00:02:17,470 --> 00:02:21,790 Ideal customer, we can say we can provide our ideal customer over here. 26 00:02:37,910 --> 00:02:40,590 What are their primary goals or challenges? 27 00:02:54,630 --> 00:02:58,230 What are their motivations for purchasing or engaging with your product and services? 28 00:03:08,870 --> 00:03:09,310 So like this. 29 00:03:09,350 --> 00:03:11,150 We are providing all the information. 30 00:03:11,150 --> 00:03:13,470 So let's say provide some more information. 31 00:03:13,470 --> 00:03:16,510 Where do your customers typically go for information or solutions. 32 00:03:28,360 --> 00:03:32,200 So as you can see, it's asking us very specific questions. 33 00:03:32,200 --> 00:03:35,280 So which we need to provide answer in the same manner. 34 00:03:36,240 --> 00:03:38,560 What factors influence their purchasing decision? 35 00:03:49,360 --> 00:03:52,040 How do your customers typically interact with your content? 36 00:04:04,160 --> 00:04:08,000 What are the main pain points or objection your customer might have before purchasing? 37 00:04:21,680 --> 00:04:23,440 Let's do ten questions over here. 38 00:04:23,720 --> 00:04:26,400 And the last one, how do you currently reach your customers? 39 00:04:35,700 --> 00:04:42,180 So now we have provided ten answers to the questions it has asked us in order to build out the buyer 40 00:04:42,180 --> 00:04:43,260 persona for us. 41 00:04:43,380 --> 00:04:48,900 So now we are going to provide this back to ChatGPT so that it can analyze these answers and based on 42 00:04:48,900 --> 00:04:51,380 which it creates a buyer persona for us. 43 00:04:51,700 --> 00:04:53,180 So let's have a look at this face. 44 00:04:54,340 --> 00:05:00,820 So it's going to analyze this whole information and then create a buyer persona according to that. 45 00:05:00,900 --> 00:05:03,180 So as you can see it's building it out right now. 46 00:05:03,180 --> 00:05:07,660 So we can get the name age, job title experience. 47 00:05:07,660 --> 00:05:13,660 All that information is being given to us along with locations, languages, goals, challenges, motivations. 48 00:05:13,780 --> 00:05:16,060 So we can get all this information now. 49 00:05:16,180 --> 00:05:22,540 So this is becoming the buyer persona or the target audience we want to reach out to to sell our product 50 00:05:22,540 --> 00:05:23,380 and services. 51 00:05:23,580 --> 00:05:25,700 So this can be a right flow guys. 52 00:05:25,740 --> 00:05:31,500 In which manner you can build out an effective buyer persona for your business with the help of ChatGPT. 53 00:05:31,780 --> 00:05:32,980 I hope this makes sense. 54 00:05:33,060 --> 00:05:37,380 Thank you so much guys for listening in to this and I will see you in the next video.