1 00:00:02,080 --> 00:00:02,760 Hi guys. 2 00:00:02,760 --> 00:00:03,760 Welcome to this session. 3 00:00:03,760 --> 00:00:07,080 So in this session we want to discuss about how we are marketing our book. 4 00:00:07,360 --> 00:00:12,080 So till now what we have seen is we have been able to generate our book upload it on Amazon. 5 00:00:12,360 --> 00:00:14,360 And our job does not end over there. 6 00:00:14,760 --> 00:00:17,560 So creating the book is one aspect of it. 7 00:00:17,560 --> 00:00:21,280 The other bigger aspect of it is going to be the marketing of the book. 8 00:00:21,600 --> 00:00:28,080 Uh, we cannot assume and hope that once we have published a book on Amazon, it's going to sell on 9 00:00:28,080 --> 00:00:28,640 its own. 10 00:00:29,000 --> 00:00:34,320 So we have to take up a lot of marketing initiatives, uh, which is going to help in getting the book 11 00:00:34,360 --> 00:00:34,800 sold. 12 00:00:35,040 --> 00:00:37,200 So for which there are multiple ways of doing it. 13 00:00:37,400 --> 00:00:42,400 Uh, one of the most effective one, which works on Amazon is going to be once you publish the book, 14 00:00:42,640 --> 00:00:48,320 you can go ahead and give the book for free promotion so you can give the book for free promotion. 15 00:00:48,320 --> 00:00:53,600 So, uh, what we are trying to do here is we are trying to, uh, make people read more of our books 16 00:00:53,600 --> 00:00:57,480 and give us good reviews so that our book listing improves. 17 00:00:57,480 --> 00:01:03,800 So once we are getting a very good listing of our book, then we can start looking at monetizing it 18 00:01:04,000 --> 00:01:05,720 by putting it a pricing later. 19 00:01:05,720 --> 00:01:11,040 But in the initial stage of it, it makes all the more sense that we give it for free for people to 20 00:01:11,080 --> 00:01:17,820 read it, understand, like it, and give a good review about it so that its ranking improves, and 21 00:01:17,820 --> 00:01:23,700 then the other channels of marketing can be an email blast, which you can do to your users, your audience 22 00:01:23,940 --> 00:01:28,100 about it, letting them know about the book, giving them ideas about it. 23 00:01:28,140 --> 00:01:34,940 You can also do a video post or a static image post about the book on Facebook and Instagram on your 24 00:01:34,940 --> 00:01:40,500 pages, specifically where you have your audience who have been liking your content, and they can also 25 00:01:40,500 --> 00:01:44,140 have a look at it so that can bring some organic traffic to the page. 26 00:01:44,300 --> 00:01:49,820 The Amazon book page where people can start buying it or downloading it. 27 00:01:50,220 --> 00:01:54,740 The other thing which you can do is if you have any Facebook group community, which you have built 28 00:01:54,740 --> 00:02:00,180 out there, also, you can post about the book letting your community members know about it. 29 00:02:00,180 --> 00:02:04,380 This is going to be one of the most effective ones because this is a community created by you. 30 00:02:04,580 --> 00:02:08,340 Who are your followers, who like your content, who have been learning from you. 31 00:02:08,500 --> 00:02:13,820 So they should be the first people whom you should be reaching out to with your book, which you have 32 00:02:13,860 --> 00:02:14,340 published. 33 00:02:14,380 --> 00:02:19,780 Now, in addition to this, if you have a YouTube channel where you create content there as well, you 34 00:02:19,780 --> 00:02:20,740 can talk about it. 35 00:02:20,740 --> 00:02:23,020 You can mention it to your audience about it. 36 00:02:23,340 --> 00:02:27,060 What is the book what how people will gain add value to them. 37 00:02:27,060 --> 00:02:28,340 It is going to add value. 38 00:02:28,460 --> 00:02:32,280 And you can talk about that as a YouTube video as well, which you can do. 39 00:02:33,080 --> 00:02:35,720 And the last one is going to be through ads. 40 00:02:35,880 --> 00:02:43,040 So on Amazon itself they have the advertising segment which is Amazon ads you can use to advertise your 41 00:02:43,080 --> 00:02:44,080 your book over there. 42 00:02:44,080 --> 00:02:49,240 It will come as a sponsored listing when people search for books related to your topic. 43 00:02:49,440 --> 00:02:55,440 Other than that, you can also go ahead and do run ads on meta, which is Facebook and Instagram related 44 00:02:55,440 --> 00:02:56,200 to your book. 45 00:02:56,400 --> 00:02:59,840 Or you can do a Google Ads as well running on their network. 46 00:02:59,960 --> 00:03:05,680 So these can be the different types of marketing strategies, which can really help to bump up, push 47 00:03:05,680 --> 00:03:11,160 traffic to your books page on Amazon and generate the initial sales for us. 48 00:03:11,200 --> 00:03:18,080 So remember this thing, guys, the book selling business is going to be, uh, marketing and creation 49 00:03:18,120 --> 00:03:19,160 going hand in hand. 50 00:03:19,480 --> 00:03:24,240 Uh, at any point in time, it will not be a case that just by creating the book, it's going to sell 51 00:03:24,240 --> 00:03:25,080 out for us. 52 00:03:25,240 --> 00:03:25,520 Okay. 53 00:03:25,560 --> 00:03:29,560 So if you're planning to build a business around this and add more books to it. 54 00:03:29,600 --> 00:03:35,440 Remember you will have to invest, uh, some strategies, initiatives towards marketing as well and 55 00:03:35,440 --> 00:03:39,120 spend spend money in that so that it can generate your sales. 56 00:03:39,440 --> 00:03:44,520 Thank you so much guys for listening into this and I will see you in the next video.