Hi guys.
Welcome to this session.
So in this session we want to discuss about how we are marketing our book.
So till now what we have seen is we have been able to generate our book upload it on Amazon.
And our job does not end over there.
So creating the book is one aspect of it.
The other bigger aspect of it is going to be the marketing of the book.
Uh, we cannot assume and hope that once we have published a book on Amazon, it's going to sell on
its own.
So we have to take up a lot of marketing initiatives, uh, which is going to help in getting the book
sold.
So for which there are multiple ways of doing it.
Uh, one of the most effective one, which works on Amazon is going to be once you publish the book,
you can go ahead and give the book for free promotion so you can give the book for free promotion.
So, uh, what we are trying to do here is we are trying to, uh, make people read more of our books
and give us good reviews so that our book listing improves.
So once we are getting a very good listing of our book, then we can start looking at monetizing it
by putting it a pricing later.
But in the initial stage of it, it makes all the more sense that we give it for free for people to
read it, understand, like it, and give a good review about it so that its ranking improves, and
then the other channels of marketing can be an email blast, which you can do to your users, your audience
about it, letting them know about the book, giving them ideas about it.
You can also do a video post or a static image post about the book on Facebook and Instagram on your
pages, specifically where you have your audience who have been liking your content, and they can also
have a look at it so that can bring some organic traffic to the page.
The Amazon book page where people can start buying it or downloading it.
The other thing which you can do is if you have any Facebook group community, which you have built
out there, also, you can post about the book letting your community members know about it.
This is going to be one of the most effective ones because this is a community created by you.
Who are your followers, who like your content, who have been learning from you.
So they should be the first people whom you should be reaching out to with your book, which you have
published.
Now, in addition to this, if you have a YouTube channel where you create content there as well, you
can talk about it.
You can mention it to your audience about it.
What is the book what how people will gain add value to them.
It is going to add value.
And you can talk about that as a YouTube video as well, which you can do.
And the last one is going to be through ads.
So on Amazon itself they have the advertising segment which is Amazon ads you can use to advertise your
your book over there.
It will come as a sponsored listing when people search for books related to your topic.
Other than that, you can also go ahead and do run ads on meta, which is Facebook and Instagram related
to your book.
Or you can do a Google Ads as well running on their network.
So these can be the different types of marketing strategies, which can really help to bump up, push
traffic to your books page on Amazon and generate the initial sales for us.
So remember this thing, guys, the book selling business is going to be, uh, marketing and creation
going hand in hand.
Uh, at any point in time, it will not be a case that just by creating the book, it's going to sell
out for us.
Okay.
So if you're planning to build a business around this and add more books to it.
Remember you will have to invest, uh, some strategies, initiatives towards marketing as well and
spend spend money in that so that it can generate your sales.
Thank you so much guys for listening into this and I will see you in the next video.