1 00:00:02,200 --> 00:00:02,680 Hi guys. 2 00:00:02,680 --> 00:00:03,680 Welcome to this session. 3 00:00:03,680 --> 00:00:08,840 So in this session we'll see how we can also do market research with the help of ChatGPT for different 4 00:00:08,840 --> 00:00:09,680 reasons. 5 00:00:09,680 --> 00:00:14,960 So we can use it for different purposes for market research as well, wherein let's say there can be 6 00:00:14,960 --> 00:00:17,240 different types of information which you require. 7 00:00:17,240 --> 00:00:23,160 So you can use these kind of prompts where you're looking for what are the latest trends in your industry. 8 00:00:23,360 --> 00:00:30,400 Or maybe you want to, uh, make it a list of ten key statistics for a company in the in your industry 9 00:00:30,400 --> 00:00:34,360 specifically, or who are the biggest competitors in your industry. 10 00:00:34,360 --> 00:00:35,560 You want to know that. 11 00:00:35,560 --> 00:00:41,080 So these kind of information can easily come out with the help of ChatGPT as well, where you can provide 12 00:00:41,200 --> 00:00:43,600 this kind of prompt and get the responses. 13 00:00:43,600 --> 00:00:49,040 So this will give you an idea about who are your competitors competitors analysis you can do by getting 14 00:00:49,040 --> 00:00:50,280 all this information. 15 00:00:50,280 --> 00:00:54,960 So this can be one way where you can do uh, some level of the starting market research. 16 00:00:55,920 --> 00:01:01,320 Another prompt which you can use over here can be related to competitors analysis, where, uh, you 17 00:01:01,360 --> 00:01:07,890 are asking, you give the websites so you provide all the list of competitor websites URLs to ChatGPT, 18 00:01:07,890 --> 00:01:12,930 and since it's connected to internet, it can scan those websites to understand their content. 19 00:01:12,930 --> 00:01:19,650 And you can give this prompt wherein you're asking it to analyze, uh, a competitor's content website 20 00:01:19,650 --> 00:01:24,970 and understand which are the areas they are excelling and they are lacking because you want to build 21 00:01:24,970 --> 00:01:29,210 content, you want to build your content strategy in such a manner that you can outrank them. 22 00:01:29,370 --> 00:01:31,130 Your purpose is that you want to. 23 00:01:31,290 --> 00:01:34,930 You want your website URL to come on top of search results. 24 00:01:35,130 --> 00:01:39,210 So you want to know where are the gaps you want to specifically look at? 25 00:01:39,210 --> 00:01:43,010 What are the gaps and opportunities in which you can build more content? 26 00:01:43,250 --> 00:01:49,850 Okay, so what you want is that the tool should analyze the competitors websites content and based on 27 00:01:49,850 --> 00:01:55,050 which provide insights around their strengths, weaknesses, and areas of improvement. 28 00:01:55,050 --> 00:01:56,450 So this can be really great. 29 00:01:56,450 --> 00:02:04,820 So you can provide this prompt and then give all the competitors websites URLs Blogs are for it to look 30 00:02:04,820 --> 00:02:06,740 into it and provide us the output. 31 00:02:07,940 --> 00:02:13,940 Another thing which you can do for your own website is content gap analysis, wherein what you're asking 32 00:02:14,300 --> 00:02:21,300 ChatGPT is to analyze your own website, your own website's content, and see what are the gaps or opportunities 33 00:02:21,300 --> 00:02:26,780 which it can identify, and then document that as well, so that then you start looking at new content 34 00:02:26,780 --> 00:02:28,220 creation going forward. 35 00:02:28,260 --> 00:02:33,900 This can be really useful from the SEO perspective, wherein you are looking for new content to be created, 36 00:02:33,900 --> 00:02:38,740 so you can make use of the ChatGPT tool to provide such kind of information. 37 00:02:38,980 --> 00:02:43,900 So it's going to look into your website's content, look at the kind of pages you have built out and 38 00:02:43,900 --> 00:02:51,220 based on which it's going to provide a complete report on what all gaps or suggested topics it can give 39 00:02:51,220 --> 00:02:54,980 you, which can you can use for future content creation. 40 00:02:55,460 --> 00:02:59,540 So let's look at some of the examples of market research which you can do here. 41 00:03:00,100 --> 00:03:06,300 So for example I'm looking for let's say I searched for in digital advertising. 42 00:03:06,300 --> 00:03:08,260 Who are the biggest competitors right now? 43 00:03:08,460 --> 00:03:12,860 So it's telling me all the competitors and their platforms, which are available at this moment. 44 00:03:13,140 --> 00:03:18,260 So you can see this now based on this, I'm also asking, what are the latest trends going on in digital 45 00:03:18,260 --> 00:03:18,820 advertising? 46 00:03:18,860 --> 00:03:23,380 So it's telling me there's AI and machine learning, which is obviously all these platforms have started 47 00:03:23,380 --> 00:03:26,700 using programmatic advertising and so on and so forth. 48 00:03:27,020 --> 00:03:33,500 So this kind of initial and then specific, you can now drill down to specific ones wherein you can 49 00:03:33,500 --> 00:03:35,860 talk about how each of these platforms work. 50 00:03:36,100 --> 00:03:41,740 Or you can ask about specific latest trend like AI and machine learning, wherein what are the things 51 00:03:41,740 --> 00:03:43,140 the platforms have done. 52 00:03:43,180 --> 00:03:50,380 So you can dig deeper into specific segments and get more accurate, more specific information for your 53 00:03:50,380 --> 00:03:51,420 market research. 54 00:03:51,820 --> 00:03:52,820 I hope this makes sense. 55 00:03:52,820 --> 00:03:59,340 You understand what all things you can do for market research at work with the help of ChatGPT tool. 56 00:03:59,500 --> 00:04:04,460 Thank you so much guys for listening in to this and I will see you in the next video.