Hi guys.
Welcome to this session.
So in this session we'll see how we can also do market research with the help of ChatGPT for different
reasons.
So we can use it for different purposes for market research as well, wherein let's say there can be
different types of information which you require.
So you can use these kind of prompts where you're looking for what are the latest trends in your industry.
Or maybe you want to, uh, make it a list of ten key statistics for a company in the in your industry
specifically, or who are the biggest competitors in your industry.
You want to know that.
So these kind of information can easily come out with the help of ChatGPT as well, where you can provide
this kind of prompt and get the responses.
So this will give you an idea about who are your competitors competitors analysis you can do by getting
all this information.
So this can be one way where you can do uh, some level of the starting market research.
Another prompt which you can use over here can be related to competitors analysis, where, uh, you
are asking, you give the websites so you provide all the list of competitor websites URLs to ChatGPT,
and since it's connected to internet, it can scan those websites to understand their content.
And you can give this prompt wherein you're asking it to analyze, uh, a competitor's content website
and understand which are the areas they are excelling and they are lacking because you want to build
content, you want to build your content strategy in such a manner that you can outrank them.
Your purpose is that you want to.
You want your website URL to come on top of search results.
So you want to know where are the gaps you want to specifically look at?
What are the gaps and opportunities in which you can build more content?
Okay, so what you want is that the tool should analyze the competitors websites content and based on
which provide insights around their strengths, weaknesses, and areas of improvement.
So this can be really great.
So you can provide this prompt and then give all the competitors websites URLs Blogs are for it to look
into it and provide us the output.
Another thing which you can do for your own website is content gap analysis, wherein what you're asking
ChatGPT is to analyze your own website, your own website's content, and see what are the gaps or opportunities
which it can identify, and then document that as well, so that then you start looking at new content
creation going forward.
This can be really useful from the SEO perspective, wherein you are looking for new content to be created,
so you can make use of the ChatGPT tool to provide such kind of information.
So it's going to look into your website's content, look at the kind of pages you have built out and
based on which it's going to provide a complete report on what all gaps or suggested topics it can give
you, which can you can use for future content creation.
So let's look at some of the examples of market research which you can do here.
So for example I'm looking for let's say I searched for in digital advertising.
Who are the biggest competitors right now?
So it's telling me all the competitors and their platforms, which are available at this moment.
So you can see this now based on this, I'm also asking, what are the latest trends going on in digital
advertising?
So it's telling me there's AI and machine learning, which is obviously all these platforms have started
using programmatic advertising and so on and so forth.
So this kind of initial and then specific, you can now drill down to specific ones wherein you can
talk about how each of these platforms work.
Or you can ask about specific latest trend like AI and machine learning, wherein what are the things
the platforms have done.
So you can dig deeper into specific segments and get more accurate, more specific information for your
market research.
I hope this makes sense.
You understand what all things you can do for market research at work with the help of ChatGPT tool.
Thank you so much guys for listening in to this and I will see you in the next video.