Hi guys.
Welcome to this session.
So in this session we wanted to understand what is artificial intelligence and why is it important for
us for for us to know about this for our business.
So the first thing which we need to understand is what is this artificial intelligence.
So it's basically going to be an ability of a computer or a robot to do tasks that are usually done
by humans, because you know that the humans needs because this requires intelligence and discernment.
So for that AI is the replacement of it, which can do this work without any human intervention.
So I computers have all the ability to learn and then modify their behavior based on prior experiences.
So whatever information it is collecting, it is improvising on it, and it's trying to make its processing
much better for the future.
So based on which it continuously improves its past historical data and tries to give better responses
going forward.
So what is uh, so in this particular business, specifically, AI is used to describe a software that
is capable of learning and getting better at doing its job without any any inputs from humans.
So here what is going to happen is you are going to provide certain inputs in terms of information which
you require, and that is all the AI tool requires because it's connected to the internet.
It pulls up information from everywhere, and then it analyzes the prompt and based on which it gives
responses.
So it's able to learn itself and then improve its responses as we move forward.
So the idea is how do we apply AI?
So our focus for this course is going to be on understanding how AI can be used in marketing.
So in as you know, in marketing or specifically in digital marketing, you can say there are a lot
of repetitive tasks which we have to do.
We have to if I'm doing social media marketing, then there is a requirement for us to post on our platforms
on a regular basis.
If I'm running paid ads, then we are creating ads on a regular basis.
We need to optimize all of them.
So there is a lot of repetitive tasks which we do when we are looking into marketing marketing section.
And that is where I can be of great help, where it can learn and perform these repetitive tasks and
make decisions.
So you would not have to be there to do this work anymore.
The AI tool can do this work for us, and that saves us a lot of time, which we can use on other,
more strategic, important high impact work.
So that is how you're going to see in the coming videos how we are going to use AI in different aspects
of marketing.
Now, the major benefits, if you see, of AI in digital marketing is going to be because of the usage
of AI.
You will be wasting lesser time and money in trying out different types of marketing plans.
Okay, we will be finding out through AI tool can be used to find and target the most valuable customers,
so you can use the AI tools to define your target audience, what kind of audiences you want.
You can give some inputs and it can create that buyer persona, the user profile for you, which can
be your relevant target audience.
It's also going to help us to increase our customers lifetime value.
The amount of time they are spending.
So you can ask the AI tool, what are the things you can incorporate in your business which can increase
the customer's lifetime value?
Also, when we are running an online business, there is a lot of reviews which we get comments, reviews
which we get on our products and services.
Now, as a part of our business operations, it's it's required of us that we should be analyzing those
reviews and feedbacks.
If you are not able to do so, we can give this job to the AI tools to do it, where it will analyze
it and tell us which are the good, what are the good food feedbacks, which are the bad feedbacks,
and what can be the areas of improvement for it.
Also, apart from that, the AI tool can be used with predict which products and services will be popular
in the future.
So looking at the kind of business which we are running, we can train the tools to give us an idea
that what kind of products will be a winner in the future as well, so it can make those predictions.
Other than this, you can certainly use AI tools for refining and optimizing your digital advertising.
Like we can optimize our ads, different types of ads, which we are creating.
We can get our ads built as well.
So if you want to, uh, we want the AI tools to write the headlines, descriptions of our ad, it can
do that very effectively.
And then lastly, we can also use the AI tools for converting our leads into conversions or sales.
Okay, with cross selling, upselling strategies wherein we can ask we can take the help of the AI tool,
uh, to build the complete marketing funnel for us, and we can use that to bring our leads into the
funnel and then finally, eventually converting them.
So all these are going to be great benefits of AI, which you will see in practical as well in this
coming videos.
And that is how we are going to implement them in digital marketing.
I hope this makes sense.
You are able to understand the basic importance or usage of AI in specifically marketing for us.
Thank you so much guys for listening into this and I will see you in the next video.