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Hi guys.

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Welcome to this session.

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So in this session we wanted to understand what is artificial intelligence and why is it important for

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us for for us to know about this for our business.

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So the first thing which we need to understand is what is this artificial intelligence.

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So it's basically going to be an ability of a computer or a robot to do tasks that are usually done

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by humans, because you know that the humans needs because this requires intelligence and discernment.

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So for that AI is the replacement of it, which can do this work without any human intervention.

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So I computers have all the ability to learn and then modify their behavior based on prior experiences.

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So whatever information it is collecting, it is improvising on it, and it's trying to make its processing

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much better for the future.

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So based on which it continuously improves its past historical data and tries to give better responses

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going forward.

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So what is uh, so in this particular business, specifically, AI is used to describe a software that

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is capable of learning and getting better at doing its job without any any inputs from humans.

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So here what is going to happen is you are going to provide certain inputs in terms of information which

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you require, and that is all the AI tool requires because it's connected to the internet.

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It pulls up information from everywhere, and then it analyzes the prompt and based on which it gives

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responses.

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So it's able to learn itself and then improve its responses as we move forward.

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So the idea is how do we apply AI?

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So our focus for this course is going to be on understanding how AI can be used in marketing.

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So in as you know, in marketing or specifically in digital marketing, you can say there are a lot

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of repetitive tasks which we have to do.

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We have to if I'm doing social media marketing, then there is a requirement for us to post on our platforms

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on a regular basis.

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If I'm running paid ads, then we are creating ads on a regular basis.

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We need to optimize all of them.

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So there is a lot of repetitive tasks which we do when we are looking into marketing marketing section.

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And that is where I can be of great help, where it can learn and perform these repetitive tasks and

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make decisions.

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So you would not have to be there to do this work anymore.

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The AI tool can do this work for us, and that saves us a lot of time, which we can use on other,

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more strategic, important high impact work.

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So that is how you're going to see in the coming videos how we are going to use AI in different aspects

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of marketing.

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Now, the major benefits, if you see, of AI in digital marketing is going to be because of the usage

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of AI.

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You will be wasting lesser time and money in trying out different types of marketing plans.

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Okay, we will be finding out through AI tool can be used to find and target the most valuable customers,

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so you can use the AI tools to define your target audience, what kind of audiences you want.

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You can give some inputs and it can create that buyer persona, the user profile for you, which can

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be your relevant target audience.

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It's also going to help us to increase our customers lifetime value.

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The amount of time they are spending.

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So you can ask the AI tool, what are the things you can incorporate in your business which can increase

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the customer's lifetime value?

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Also, when we are running an online business, there is a lot of reviews which we get comments, reviews

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which we get on our products and services.

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Now, as a part of our business operations, it's it's required of us that we should be analyzing those

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reviews and feedbacks.

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If you are not able to do so, we can give this job to the AI tools to do it, where it will analyze

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it and tell us which are the good, what are the good food feedbacks, which are the bad feedbacks,

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and what can be the areas of improvement for it.

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Also, apart from that, the AI tool can be used with predict which products and services will be popular

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in the future.

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So looking at the kind of business which we are running, we can train the tools to give us an idea

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that what kind of products will be a winner in the future as well, so it can make those predictions.

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Other than this, you can certainly use AI tools for refining and optimizing your digital advertising.

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Like we can optimize our ads, different types of ads, which we are creating.

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We can get our ads built as well.

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So if you want to, uh, we want the AI tools to write the headlines, descriptions of our ad, it can

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do that very effectively.

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And then lastly, we can also use the AI tools for converting our leads into conversions or sales.

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Okay, with cross selling, upselling strategies wherein we can ask we can take the help of the AI tool,

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uh, to build the complete marketing funnel for us, and we can use that to bring our leads into the

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funnel and then finally, eventually converting them.

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So all these are going to be great benefits of AI, which you will see in practical as well in this

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coming videos.

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And that is how we are going to implement them in digital marketing.

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I hope this makes sense.

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You are able to understand the basic importance or usage of AI in specifically marketing for us.

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Thank you so much guys for listening into this and I will see you in the next video.