Hi guys.
Welcome to this session.
So in this session we wanted to talk about what are different types of top brands around the world are
using how they are using AI in their marketing strategies.
So let's look at this.
So like for example Amazon is using AI specifically to personalize the experience of their users.
Users can see past purchases and customer behavior while they're searching through different products
on the platform.
The over here Amazon also uses AI to implement dynamic pricing of products, so Amazon goes ahead and
fluctuates the products prices based on the demand in the market.
Okay.
And when there are demand is less they reduce the pricing as well.
So there is a lot of dynamic pricing of products, which happens automatically at the back end because
of the AI usage.
Similarly, if you look at Alibaba, the e-commerce platform, again, they created a fashion AI store
specifically to help streamline the fashion experience for users.
So this really helped to increase the user engagement and which eventually converted into additional
incremental revenue for them.
Similarly, if you look at Facebook specifically started using AI as well to provide customer insights
like behaviors, interest, things people like look are looking for, all these kind of insights are
provided by Facebook AI to the marketers when they are running ads.
So this really helps to target the right kind of customers on the Facebook network, which can generate
higher sales for them.
Similarly, another platform is Netflix, wherein Netflix is using the AI specifically, which helps
them to go ahead and which is based on content recommendation engine which they have created, which
is based on user's viewing history and the user's behavior.
So the based on the kind of interest users have and the viewing history they have got.
So now the new the Netflix AI tool goes in and gives recommendations based on that.
And this is they also look at the interest of similar users on their platform who share same interest
in the same manner.
There is Spotify, the music platform which uses their strategy to basically to keep their subscribers
subscriptions active and keep their users engaged by providing new and exciting ways to find music on
their platform.
So, their AI creates a personalized playlist for each user based on their listening habits.
So these are different ways of AI usage you will find on top brands around the world.
So you can see AI is getting integrated in marketing strategies a lot by different companies, because
it really helps to identify opportunities in terms of growing their sales and revenue in the future.
I hope this makes sense.
You understand the impact of AI in marketing, specifically in the coming videos.
We'll see how you can use them specifically in specific segments of marketing.
Thank you so much, guys for listening in to this, and I will see you in the next video.