1 00:00:02,400 --> 00:00:02,920 Hi guys. 2 00:00:02,920 --> 00:00:03,880 Welcome to this session. 3 00:00:03,880 --> 00:00:09,680 So in this session we wanted to talk about what are different types of top brands around the world are 4 00:00:09,680 --> 00:00:13,480 using how they are using AI in their marketing strategies. 5 00:00:13,640 --> 00:00:14,760 So let's look at this. 6 00:00:14,760 --> 00:00:21,120 So like for example Amazon is using AI specifically to personalize the experience of their users. 7 00:00:21,560 --> 00:00:28,000 Users can see past purchases and customer behavior while they're searching through different products 8 00:00:28,000 --> 00:00:29,480 on the platform. 9 00:00:29,680 --> 00:00:37,640 The over here Amazon also uses AI to implement dynamic pricing of products, so Amazon goes ahead and 10 00:00:37,640 --> 00:00:41,440 fluctuates the products prices based on the demand in the market. 11 00:00:41,480 --> 00:00:41,680 Okay. 12 00:00:41,720 --> 00:00:45,000 And when there are demand is less they reduce the pricing as well. 13 00:00:45,000 --> 00:00:50,600 So there is a lot of dynamic pricing of products, which happens automatically at the back end because 14 00:00:50,600 --> 00:00:51,920 of the AI usage. 15 00:00:52,440 --> 00:00:59,560 Similarly, if you look at Alibaba, the e-commerce platform, again, they created a fashion AI store 16 00:00:59,680 --> 00:01:04,280 specifically to help streamline the fashion experience for users. 17 00:01:04,560 --> 00:01:10,770 So this really helped to increase the user engagement and which eventually converted into additional 18 00:01:10,770 --> 00:01:12,650 incremental revenue for them. 19 00:01:13,610 --> 00:01:19,370 Similarly, if you look at Facebook specifically started using AI as well to provide customer insights 20 00:01:19,370 --> 00:01:25,890 like behaviors, interest, things people like look are looking for, all these kind of insights are 21 00:01:25,890 --> 00:01:30,570 provided by Facebook AI to the marketers when they are running ads. 22 00:01:30,570 --> 00:01:36,530 So this really helps to target the right kind of customers on the Facebook network, which can generate 23 00:01:36,570 --> 00:01:38,010 higher sales for them. 24 00:01:39,250 --> 00:01:45,730 Similarly, another platform is Netflix, wherein Netflix is using the AI specifically, which helps 25 00:01:45,730 --> 00:01:51,490 them to go ahead and which is based on content recommendation engine which they have created, which 26 00:01:51,490 --> 00:01:55,690 is based on user's viewing history and the user's behavior. 27 00:01:55,690 --> 00:02:01,450 So the based on the kind of interest users have and the viewing history they have got. 28 00:02:01,490 --> 00:02:08,530 So now the new the Netflix AI tool goes in and gives recommendations based on that. 29 00:02:08,690 --> 00:02:14,580 And this is they also look at the interest of similar users on their platform who share same interest 30 00:02:15,900 --> 00:02:16,900 in the same manner. 31 00:02:16,900 --> 00:02:23,500 There is Spotify, the music platform which uses their strategy to basically to keep their subscribers 32 00:02:23,500 --> 00:02:30,580 subscriptions active and keep their users engaged by providing new and exciting ways to find music on 33 00:02:30,620 --> 00:02:31,500 their platform. 34 00:02:31,740 --> 00:02:38,100 So, their AI creates a personalized playlist for each user based on their listening habits. 35 00:02:38,820 --> 00:02:44,900 So these are different ways of AI usage you will find on top brands around the world. 36 00:02:44,900 --> 00:02:51,700 So you can see AI is getting integrated in marketing strategies a lot by different companies, because 37 00:02:51,700 --> 00:02:58,500 it really helps to identify opportunities in terms of growing their sales and revenue in the future. 38 00:02:58,820 --> 00:03:00,100 I hope this makes sense. 39 00:03:00,100 --> 00:03:04,980 You understand the impact of AI in marketing, specifically in the coming videos. 40 00:03:04,980 --> 00:03:09,940 We'll see how you can use them specifically in specific segments of marketing. 41 00:03:10,260 --> 00:03:14,940 Thank you so much, guys for listening in to this, and I will see you in the next video.