1 00:00:02,320 --> 00:00:02,880 Hi guys. 2 00:00:02,880 --> 00:00:03,920 Welcome to this session. 3 00:00:03,920 --> 00:00:10,040 So in this session we wanted to see different examples and use cases of AI in digital marketing. 4 00:00:10,400 --> 00:00:14,640 So I can be used in different aspects of digital marketing as you can see. 5 00:00:14,680 --> 00:00:20,400 So it can help you first of all in improving improved personalization and recommendations. 6 00:00:20,400 --> 00:00:27,240 So when you are doing digital marketing and looking for specific kind of target audience so it can research 7 00:00:27,280 --> 00:00:31,880 on the specific audience you're looking for, which is personalized to your business, your product 8 00:00:31,880 --> 00:00:32,760 and services. 9 00:00:33,000 --> 00:00:38,920 And it can give you recommendations around what kind of targeting we can do or what kind of users you 10 00:00:38,920 --> 00:00:42,160 should be targeting to show your market, your products. 11 00:00:42,440 --> 00:00:48,600 Another thing which you can use AI for is dynamic pricing, wherein you can it can help in increasing 12 00:00:48,600 --> 00:00:52,080 or decreasing the prices of the products as per the demand. 13 00:00:52,240 --> 00:00:55,800 So that way it helps to generate more revenue for the company. 14 00:00:56,040 --> 00:01:00,800 Also, you will see in the coming videos how AI can be used for customer service chatbots. 15 00:01:00,800 --> 00:01:06,630 So now days Nowadays you must have seen like when you go to any website and you have a chat service 16 00:01:06,630 --> 00:01:07,710 provided over there. 17 00:01:07,750 --> 00:01:15,230 It is an automated AI chatbot wherein it has specific responses which you can ask for, and all queries 18 00:01:15,230 --> 00:01:18,990 which you may have can get resolved with the help of it as well. 19 00:01:20,110 --> 00:01:27,110 Other than this, in digital marketing, AI can be used really well in social in in search engine optimization, 20 00:01:27,110 --> 00:01:32,350 which is basically going to help in ranking your websites higher on the search results. 21 00:01:32,550 --> 00:01:38,830 So here you can use AI for writing blogs, optimized keywords which you can research for. 22 00:01:38,830 --> 00:01:42,070 You can optimize your blog titles, okay. 23 00:01:42,110 --> 00:01:43,510 Articles which you want to write. 24 00:01:43,510 --> 00:01:50,150 You can get new content ideas for article creation, all that can be done with the help of AI. 25 00:01:50,990 --> 00:01:56,550 Also, apart from this, in digital marketing, when you're running PPC ads, uh, advertising paid 26 00:01:56,550 --> 00:01:57,990 ads, you are running there. 27 00:01:57,990 --> 00:02:00,910 Also, you can use AI for optimizing these ads. 28 00:02:00,910 --> 00:02:07,980 It can help you to generate Read specific headlines and descriptions are dedicated to a specific ad 29 00:02:07,980 --> 00:02:10,020 angle or a hook which you want to use. 30 00:02:10,340 --> 00:02:14,860 Okay, you can generate different types of language okay, which can be used. 31 00:02:14,900 --> 00:02:21,540 Images can be generated now with AI, different types of images which can be used in the image ads which 32 00:02:21,580 --> 00:02:23,220 are running in your paid ads. 33 00:02:23,220 --> 00:02:23,940 Advertising. 34 00:02:24,500 --> 00:02:26,020 Also digital marketing. 35 00:02:26,300 --> 00:02:30,580 In digital marketing, specifically AI is used a lot in content creation. 36 00:02:30,580 --> 00:02:32,540 So all types of content creation. 37 00:02:32,540 --> 00:02:38,340 So which can be blocks, which can be let's say, uh, you're writing articles, you need a video script 38 00:02:38,340 --> 00:02:39,700 for a video content. 39 00:02:39,980 --> 00:02:40,540 Okay. 40 00:02:40,580 --> 00:02:47,380 For all these purposes AI can be used very effectively and it can help you in generating these as well. 41 00:02:47,380 --> 00:02:51,700 So in the coming videos we'll see this in practical as well at different tools. 42 00:02:51,700 --> 00:02:56,460 We'll see how you can help use them and generate this content at scale. 43 00:02:56,900 --> 00:03:04,220 Other than this uh, AI is also used now where we can use it for optimizing for digital promotion. 44 00:03:04,220 --> 00:03:11,140 So the AI tool can look at your past historical marketing strategies you have built in, and it can 45 00:03:11,140 --> 00:03:15,500 identify patterns when and where it worked really well. 46 00:03:15,740 --> 00:03:22,100 And now it can give you those predictions, those forecasting and recommendations that when and where 47 00:03:22,100 --> 00:03:26,380 you should be doing your digital promotion to maximize the returns. 48 00:03:26,660 --> 00:03:31,220 So that is really impactful and amazing that AI can help us with that as well. 49 00:03:31,420 --> 00:03:35,220 Also, you will see how AI can automate marketing process. 50 00:03:35,220 --> 00:03:41,380 So the whole digital marketing process can be automated, which is creating a marketing funnel. 51 00:03:41,700 --> 00:03:42,140 Okay. 52 00:03:42,340 --> 00:03:44,580 Creating the landing page okay. 53 00:03:44,740 --> 00:03:46,820 Email sequences you are creating. 54 00:03:47,060 --> 00:03:47,460 Okay. 55 00:03:47,500 --> 00:03:51,140 All these things can be built out with the help of AI tools. 56 00:03:51,620 --> 00:03:58,500 Also, we have seen AI being incorporated in processing big data, which can be huge amount of data, 57 00:03:58,500 --> 00:04:04,100 which for bigger companies and for other companies as well, where huge amount of data of customers 58 00:04:04,100 --> 00:04:08,890 you have stored and now you need to analyze it to understand customer's behavior. 59 00:04:09,050 --> 00:04:11,290 So that is being done with AI now. 60 00:04:11,410 --> 00:04:18,410 And that really gives you important insights which you can then apply in your daily business and take 61 00:04:18,450 --> 00:04:19,490 actions on that. 62 00:04:19,890 --> 00:04:24,210 Also, you will see how AI can be used for understanding customers behavior. 63 00:04:24,570 --> 00:04:25,130 Okay. 64 00:04:25,170 --> 00:04:28,770 And also in improving the user experience. 65 00:04:28,890 --> 00:04:36,210 So you can also use AI for analyzing feedback of customers and then responding to that as well. 66 00:04:36,250 --> 00:04:41,970 Understanding what are the pain areas and what are the strengths of the product and services which you're 67 00:04:42,010 --> 00:04:42,530 offering. 68 00:04:42,690 --> 00:04:44,170 And now you work upon that. 69 00:04:44,170 --> 00:04:45,570 You improve that as well. 70 00:04:45,770 --> 00:04:52,730 So these are all different types of use cases and examples of of usage of AI in digital marketing, 71 00:04:53,170 --> 00:04:54,570 which you will be seeing as well. 72 00:04:54,610 --> 00:05:01,770 So in the coming videos we'll see in different scenarios in practical way how I used in different aspects 73 00:05:01,770 --> 00:05:02,730 of the business. 74 00:05:03,090 --> 00:05:07,850 Thank you so much guys for listening in to this and I will see you in the next video.