Hi guys.
Welcome to this session.
So in this session we wanted to see different examples and use cases of AI in digital marketing.
So I can be used in different aspects of digital marketing as you can see.
So it can help you first of all in improving improved personalization and recommendations.
So when you are doing digital marketing and looking for specific kind of target audience so it can research
on the specific audience you're looking for, which is personalized to your business, your product
and services.
And it can give you recommendations around what kind of targeting we can do or what kind of users you
should be targeting to show your market, your products.
Another thing which you can use AI for is dynamic pricing, wherein you can it can help in increasing
or decreasing the prices of the products as per the demand.
So that way it helps to generate more revenue for the company.
Also, you will see in the coming videos how AI can be used for customer service chatbots.
So now days Nowadays you must have seen like when you go to any website and you have a chat service
provided over there.
It is an automated AI chatbot wherein it has specific responses which you can ask for, and all queries
which you may have can get resolved with the help of it as well.
Other than this, in digital marketing, AI can be used really well in social in in search engine optimization,
which is basically going to help in ranking your websites higher on the search results.
So here you can use AI for writing blogs, optimized keywords which you can research for.
You can optimize your blog titles, okay.
Articles which you want to write.
You can get new content ideas for article creation, all that can be done with the help of AI.
Also, apart from this, in digital marketing, when you're running PPC ads, uh, advertising paid
ads, you are running there.
Also, you can use AI for optimizing these ads.
It can help you to generate Read specific headlines and descriptions are dedicated to a specific ad
angle or a hook which you want to use.
Okay, you can generate different types of language okay, which can be used.
Images can be generated now with AI, different types of images which can be used in the image ads which
are running in your paid ads.
Advertising.
Also digital marketing.
In digital marketing, specifically AI is used a lot in content creation.
So all types of content creation.
So which can be blocks, which can be let's say, uh, you're writing articles, you need a video script
for a video content.
Okay.
For all these purposes AI can be used very effectively and it can help you in generating these as well.
So in the coming videos we'll see this in practical as well at different tools.
We'll see how you can help use them and generate this content at scale.
Other than this uh, AI is also used now where we can use it for optimizing for digital promotion.
So the AI tool can look at your past historical marketing strategies you have built in, and it can
identify patterns when and where it worked really well.
And now it can give you those predictions, those forecasting and recommendations that when and where
you should be doing your digital promotion to maximize the returns.
So that is really impactful and amazing that AI can help us with that as well.
Also, you will see how AI can automate marketing process.
So the whole digital marketing process can be automated, which is creating a marketing funnel.
Okay.
Creating the landing page okay.
Email sequences you are creating.
Okay.
All these things can be built out with the help of AI tools.
Also, we have seen AI being incorporated in processing big data, which can be huge amount of data,
which for bigger companies and for other companies as well, where huge amount of data of customers
you have stored and now you need to analyze it to understand customer's behavior.
So that is being done with AI now.
And that really gives you important insights which you can then apply in your daily business and take
actions on that.
Also, you will see how AI can be used for understanding customers behavior.
Okay.
And also in improving the user experience.
So you can also use AI for analyzing feedback of customers and then responding to that as well.
Understanding what are the pain areas and what are the strengths of the product and services which you're
offering.
And now you work upon that.
You improve that as well.
So these are all different types of use cases and examples of of usage of AI in digital marketing,
which you will be seeing as well.
So in the coming videos we'll see in different scenarios in practical way how I used in different aspects
of the business.
Thank you so much guys for listening in to this and I will see you in the next video.