1 00:00:02,440 --> 00:00:02,960 Hi guys. 2 00:00:02,960 --> 00:00:03,920 Welcome to this session. 3 00:00:03,920 --> 00:00:08,640 So in this session we're going to see the second tool which you can use for email marketing specifically 4 00:00:08,640 --> 00:00:13,280 which we are going to use for identifying what our contacts are looking for. 5 00:00:13,280 --> 00:00:20,360 So let's say you have a email contact list of 100 people or 1000 people or in an email list and they 6 00:00:20,360 --> 00:00:21,520 visit your website. 7 00:00:21,520 --> 00:00:26,800 So this tool is really going to help you to analyze what they really do on your website. 8 00:00:27,000 --> 00:00:28,760 Which pages do they go to? 9 00:00:29,000 --> 00:00:29,400 Okay. 10 00:00:29,440 --> 00:00:31,120 Which links do they click on? 11 00:00:31,240 --> 00:00:36,560 How much time do they spend on your website, which products they are showing high interest in? 12 00:00:36,920 --> 00:00:37,400 Okay. 13 00:00:37,440 --> 00:00:39,400 So this is called personalized. 14 00:00:39,440 --> 00:00:45,680 You can come to their website specifically and you can take their service as well which is going to 15 00:00:45,720 --> 00:00:47,800 analyze all this kind of data. 16 00:00:47,800 --> 00:00:49,040 So let's have a look at this. 17 00:00:49,400 --> 00:00:53,120 So this is the tool guys which you can make use of okay. 18 00:00:53,160 --> 00:00:57,760 Wherein it is going to look at the user's behavior on your website. 19 00:00:57,760 --> 00:01:03,600 Like for example this is one example of let's say a user like Alan who has interest in three products, 20 00:01:03,600 --> 00:01:06,250 which is watches, sunglasses and hats. 21 00:01:06,410 --> 00:01:10,810 So and this shows the pattern of interest which is going up and down. 22 00:01:10,810 --> 00:01:15,570 So like if you see with respect to watches, Alan's interest was initially less. 23 00:01:15,570 --> 00:01:17,690 But over a period of time that has increased. 24 00:01:17,890 --> 00:01:24,610 Whereas in case of hats he had a high interest before, but now that has reduced over a period of time. 25 00:01:24,890 --> 00:01:30,770 So this kind of analysis, this tool will do and share that with you, which is going to be really useful 26 00:01:30,810 --> 00:01:35,650 based on which you can personalize your email marketing campaigns. 27 00:01:35,930 --> 00:01:36,170 Okay. 28 00:01:36,210 --> 00:01:42,410 So let me show you an introductory video of this tool so that you get a better idea of the capabilities 29 00:01:42,410 --> 00:01:44,250 of this tool, what it has. 30 00:01:44,290 --> 00:01:45,570 So let's have a look at this. 31 00:01:49,610 --> 00:01:53,850 Customer's interests are constantly changing, but can your marketing keep up? 32 00:01:54,490 --> 00:01:59,370 If you're in the dark about what your customers want and need in the moment, sending generic messages 33 00:01:59,370 --> 00:02:02,650 won't get them to open your emails or make a purchase. 34 00:02:02,930 --> 00:02:08,610 To spark real results, you need to deliver hyper personalized messages that resonate right now. 35 00:02:08,650 --> 00:02:14,430 Personalize is an AI data marketing tool that reveals the products and services your customers are most 36 00:02:14,430 --> 00:02:15,230 interested in. 37 00:02:15,590 --> 00:02:21,510 Personalize gives you instant access to the top interests of each customer and website visitor, right 38 00:02:21,510 --> 00:02:23,470 from the dashboard in real time. 39 00:02:24,310 --> 00:02:29,230 Simply drop the universal code snippet on your site and create the interests you'd like to track. 40 00:02:29,670 --> 00:02:37,750 The AI guided system then analyzes key user behaviors like page views, time on page, visit recency, 41 00:02:37,750 --> 00:02:42,670 and visit frequency based on each individual's unique digital footprint. 42 00:02:42,950 --> 00:02:47,870 The AI determines the real time top interest for right now, not yesterday. 43 00:02:48,150 --> 00:02:54,550 While other digital marketing tools might simply track page views or product views, personalize uses 44 00:02:54,590 --> 00:03:00,830 advanced AI to pinpoint the one thing your customers really want, making it easier for you to connect 45 00:03:00,830 --> 00:03:02,670 with them easily. 46 00:03:02,710 --> 00:03:09,430 Sync personalized interest data with your favorite ESP or CRM so you can customize every campaign. 47 00:03:10,150 --> 00:03:15,960 The result not only is personalized a smarter way to promote the right product at the right time. 48 00:03:16,200 --> 00:03:22,920 It gives you a clear marketing edge that leads to 100% higher open and click rates and more sales. 49 00:03:23,760 --> 00:03:30,800 Build targeted campaigns the personalized way and enjoy enterprise personalization for a fraction of 50 00:03:30,800 --> 00:03:31,520 the price. 51 00:03:34,560 --> 00:03:36,440 Start your free trial today at. 52 00:03:38,800 --> 00:03:39,720 Personalize. 53 00:03:42,240 --> 00:03:47,320 Also, if you look at the pricing of this particular product okay, so they have different pricing over 54 00:03:47,320 --> 00:03:47,920 here. 55 00:03:47,920 --> 00:03:55,240 So you can get it for a premium pricing of $219, or else you want a personalized plus or Lite. 56 00:03:55,240 --> 00:03:56,320 There are different pricing. 57 00:03:56,320 --> 00:04:02,480 So you can start maybe at a light which is $69, and then based on the usage, you can improve and you 58 00:04:02,480 --> 00:04:05,080 can increase the the plans as well. 59 00:04:05,480 --> 00:04:06,440 I hope this makes sense. 60 00:04:06,440 --> 00:04:07,600 You understand this tool. 61 00:04:07,600 --> 00:04:13,240 Now the use case of this tool, how it is going to really help in your email marketing campaigns. 62 00:04:13,440 --> 00:04:17,960 Thank you so much guys for listening in to this and I will see you in the next video.