Hi guys.
Welcome to this session.
So in this session we're going to see the second tool which you can use for email marketing specifically
which we are going to use for identifying what our contacts are looking for.
So let's say you have a email contact list of 100 people or 1000 people or in an email list and they
visit your website.
So this tool is really going to help you to analyze what they really do on your website.
Which pages do they go to?
Okay.
Which links do they click on?
How much time do they spend on your website, which products they are showing high interest in?
Okay.
So this is called personalized.
You can come to their website specifically and you can take their service as well which is going to
analyze all this kind of data.
So let's have a look at this.
So this is the tool guys which you can make use of okay.
Wherein it is going to look at the user's behavior on your website.
Like for example this is one example of let's say a user like Alan who has interest in three products,
which is watches, sunglasses and hats.
So and this shows the pattern of interest which is going up and down.
So like if you see with respect to watches, Alan's interest was initially less.
But over a period of time that has increased.
Whereas in case of hats he had a high interest before, but now that has reduced over a period of time.
So this kind of analysis, this tool will do and share that with you, which is going to be really useful
based on which you can personalize your email marketing campaigns.
Okay.
So let me show you an introductory video of this tool so that you get a better idea of the capabilities
of this tool, what it has.
So let's have a look at this.
Customer's interests are constantly changing, but can your marketing keep up?
If you're in the dark about what your customers want and need in the moment, sending generic messages
won't get them to open your emails or make a purchase.
To spark real results, you need to deliver hyper personalized messages that resonate right now.
Personalize is an AI data marketing tool that reveals the products and services your customers are most
interested in.
Personalize gives you instant access to the top interests of each customer and website visitor, right
from the dashboard in real time.
Simply drop the universal code snippet on your site and create the interests you'd like to track.
The AI guided system then analyzes key user behaviors like page views, time on page, visit recency,
and visit frequency based on each individual's unique digital footprint.
The AI determines the real time top interest for right now, not yesterday.
While other digital marketing tools might simply track page views or product views, personalize uses
advanced AI to pinpoint the one thing your customers really want, making it easier for you to connect
with them easily.
Sync personalized interest data with your favorite ESP or CRM so you can customize every campaign.
The result not only is personalized a smarter way to promote the right product at the right time.
It gives you a clear marketing edge that leads to 100% higher open and click rates and more sales.
Build targeted campaigns the personalized way and enjoy enterprise personalization for a fraction of
the price.
Start your free trial today at.
Personalize.
Also, if you look at the pricing of this particular product okay, so they have different pricing over
here.
So you can get it for a premium pricing of $219, or else you want a personalized plus or Lite.
There are different pricing.
So you can start maybe at a light which is $69, and then based on the usage, you can improve and you
can increase the the plans as well.
I hope this makes sense.
You understand this tool.
Now the use case of this tool, how it is going to really help in your email marketing campaigns.
Thank you so much guys for listening in to this and I will see you in the next video.