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Hi guys.

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Welcome to this session.

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So in this section we wanted to talk about the target audience who is our target audience okay so here

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what we wanted to do is define our target audience clearly whom we want to target our content reach

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out to them and try to sell our products and services.

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So ideally, defining our target audience becomes the first step towards marketing.

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Right.

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And here we have to think about and analyze what is going to be the kind of audience I want to target

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here.

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So who is your audience?

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So ideally what we try to do here is we look at the kind of product and services which we are trying

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to sell.

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And now for that, we try to see what kind of users would be interested in this.

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Right.

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So based on which we have to define that.

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So you need to go ahead and make a list of people who would be interested in buying your products or

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services.

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Okay.

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Uh, for example, let's say I'm in a business where my product is running shoes.

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So now I'm thinking, what kind of users would be interested in buying my product, which is a running

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shoe.

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So as per my understanding goes, I feel the best audience can be an athlete.

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An athlete who has a job to run or tendency to run, and who usually does a lot of physical activity.

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Would be interested more to buy my product.

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So this is how you need to first clearly define what is the target audience?

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Who is going to be the audience?

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The most appropriate one who is going to buy your product or services.

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Then comes their pain points.

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Okay, we need to document all of this because this is what is going to help in our content marketing.

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So when we start writing content in different formats, we can use these as points or hooks to capture

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attention and which influences people to then eventually visit our website or blogs or articles, check

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out our products and pages, and eventually buy.

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So defining the pain points is again a super critical part that what can be the pain points in cases

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of how what is our product?

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Basically, solving our product or service is solving for our target audience.

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Then comes where do they live online in the sense that what kind of audiences are we targeting are where

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do you find them?

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Would you find your audiences mostly on Google search or on Facebook?

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Instagram?

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Where do they do you find them online?

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So in my case, let's say I am in a business where I sell running shoes, then I'm thinking that majority

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of my users are going to be young professionals.

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Okay.

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Young demographics.

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So I'm I feel that majority of the audience would be on Instagram or let's say Twitter or let's say

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TikTok.

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Okay.

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So these can be my ideal places where I should be doing a strong content marketing campaigns and then

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the customer persona.

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So we need to also define the customers persona.

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So customer persona is basically a a profiling which we do of our customer, our ideal customer that

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what kind of a person you want to target your products with.

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So this involves a lot of things.

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It involves their demographics, their interests, behavior.

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Okay.

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All these things you jot down, you you make a list of and then you go ahead and create a customer's

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persona.

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So these are the four major categories of how we are defining our target audience.

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So who we are marketing to.

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Another aspect of the marketing content marketing part or target audience part is, uh, what kind of

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audience are you targeting your products to?

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Okay.

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Now, usually a big blunder, which people tend to do is that they want to sell their product to everybody

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and anybody out there, which is not the right way of doing it, because of the fact that when you when

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you say that your product is going to be for everybody out there, then it is actually diluting your

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target audience.

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We are not clearly defining who is the target audience, whom you want to show your products to or sell

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your products to?

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Okay, the better approach is going to be to niche down, to select a specific, targeted audience to

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whom you want to sell your products.

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Okay.

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That way we have a clear idea about the user persona, customer persona, profiling of the user whom

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you want to target.

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Like in my case, when I'm selling running shoes, I am only looking at people who are athletes.

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Okay?

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I'm not looking at everybody who who wears shoes, which can be really broad and which not which does

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not clearly defines my user persona.

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And then if you look at the demographics part of it.

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Okay.

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So there are these major factors which we look at.

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We look at the user's age, gender, location.

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Okay.

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Uh, education, also income.

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We look at the interest part as well.

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So these are all factors which you will be using to do a lot of your content marketing part so that

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you can clearly define the kind of users you want to cater to and target them with your content.

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Okay.

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To give you a simple example of this, how is going to work in my case?

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So in my case, as we have seen in the previous videos, we talked about the case that I look for people

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who are interested in learning about paid advertising.

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So keeping that in mind, I feel that the right age group of people who would be interested would be

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24 to 40 years old who want to learn digital marketing, performance marketing, paid advertising,

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preferably both male and female.

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Gender location can be their English speakers, primarily because I teach in English, so I'm looking

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for those kind of people.

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Uh, and education wise, I'm looking at higher education, mostly professionals, uh, people who are

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starting their professional journey.

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Okay.

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So that is the kind of audience I want to look at income as well.

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There is no specific disposable income needed out here, because this is going to be a learning path

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where they just possibly would have to invest in the course and learn the skill of performance marketing,

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paid advertising, and then they can start their journey of running ads for their own business or for

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their clients.

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And then finally, the interest part.

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They should be obviously interested in paid ads, paid advertising, and that is why I would be targeting

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them.

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So this is how we are going to define very clearly, categorically, what is the kind of target audience

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we want to cater to and reach out to with our products and services?

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So what I would suggest you guys is to go through these all parts.

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Okay.

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Look at the features of it and define your target audience as well.

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Okay.

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Clearly define what kind of target audience you would want to cater to and sell your products and services.

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This is going to really make things easier, simpler, clearer in your mind.

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Uh, later on when we start building our content marketing formats where you can easily go ahead and

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use this.

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I hope this makes sense.

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You understand the target audience.

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Define defining part.

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Thank you so much, guys for listening in to this, and I will see you in the next video.