Hi guys.
Welcome to this session.
So in this section we wanted to talk about the target audience who is our target audience okay so here
what we wanted to do is define our target audience clearly whom we want to target our content reach
out to them and try to sell our products and services.
So ideally, defining our target audience becomes the first step towards marketing.
Right.
And here we have to think about and analyze what is going to be the kind of audience I want to target
here.
So who is your audience?
So ideally what we try to do here is we look at the kind of product and services which we are trying
to sell.
And now for that, we try to see what kind of users would be interested in this.
Right.
So based on which we have to define that.
So you need to go ahead and make a list of people who would be interested in buying your products or
services.
Okay.
Uh, for example, let's say I'm in a business where my product is running shoes.
So now I'm thinking, what kind of users would be interested in buying my product, which is a running
shoe.
So as per my understanding goes, I feel the best audience can be an athlete.
An athlete who has a job to run or tendency to run, and who usually does a lot of physical activity.
Would be interested more to buy my product.
So this is how you need to first clearly define what is the target audience?
Who is going to be the audience?
The most appropriate one who is going to buy your product or services.
Then comes their pain points.
Okay, we need to document all of this because this is what is going to help in our content marketing.
So when we start writing content in different formats, we can use these as points or hooks to capture
attention and which influences people to then eventually visit our website or blogs or articles, check
out our products and pages, and eventually buy.
So defining the pain points is again a super critical part that what can be the pain points in cases
of how what is our product?
Basically, solving our product or service is solving for our target audience.
Then comes where do they live online in the sense that what kind of audiences are we targeting are where
do you find them?
Would you find your audiences mostly on Google search or on Facebook?
Instagram?
Where do they do you find them online?
So in my case, let's say I am in a business where I sell running shoes, then I'm thinking that majority
of my users are going to be young professionals.
Okay.
Young demographics.
So I'm I feel that majority of the audience would be on Instagram or let's say Twitter or let's say
TikTok.
Okay.
So these can be my ideal places where I should be doing a strong content marketing campaigns and then
the customer persona.
So we need to also define the customers persona.
So customer persona is basically a a profiling which we do of our customer, our ideal customer that
what kind of a person you want to target your products with.
So this involves a lot of things.
It involves their demographics, their interests, behavior.
Okay.
All these things you jot down, you you make a list of and then you go ahead and create a customer's
persona.
So these are the four major categories of how we are defining our target audience.
So who we are marketing to.
Another aspect of the marketing content marketing part or target audience part is, uh, what kind of
audience are you targeting your products to?
Okay.
Now, usually a big blunder, which people tend to do is that they want to sell their product to everybody
and anybody out there, which is not the right way of doing it, because of the fact that when you when
you say that your product is going to be for everybody out there, then it is actually diluting your
target audience.
We are not clearly defining who is the target audience, whom you want to show your products to or sell
your products to?
Okay, the better approach is going to be to niche down, to select a specific, targeted audience to
whom you want to sell your products.
Okay.
That way we have a clear idea about the user persona, customer persona, profiling of the user whom
you want to target.
Like in my case, when I'm selling running shoes, I am only looking at people who are athletes.
Okay?
I'm not looking at everybody who who wears shoes, which can be really broad and which not which does
not clearly defines my user persona.
And then if you look at the demographics part of it.
Okay.
So there are these major factors which we look at.
We look at the user's age, gender, location.
Okay.
Uh, education, also income.
We look at the interest part as well.
So these are all factors which you will be using to do a lot of your content marketing part so that
you can clearly define the kind of users you want to cater to and target them with your content.
Okay.
To give you a simple example of this, how is going to work in my case?
So in my case, as we have seen in the previous videos, we talked about the case that I look for people
who are interested in learning about paid advertising.
So keeping that in mind, I feel that the right age group of people who would be interested would be
24 to 40 years old who want to learn digital marketing, performance marketing, paid advertising,
preferably both male and female.
Gender location can be their English speakers, primarily because I teach in English, so I'm looking
for those kind of people.
Uh, and education wise, I'm looking at higher education, mostly professionals, uh, people who are
starting their professional journey.
Okay.
So that is the kind of audience I want to look at income as well.
There is no specific disposable income needed out here, because this is going to be a learning path
where they just possibly would have to invest in the course and learn the skill of performance marketing,
paid advertising, and then they can start their journey of running ads for their own business or for
their clients.
And then finally, the interest part.
They should be obviously interested in paid ads, paid advertising, and that is why I would be targeting
them.
So this is how we are going to define very clearly, categorically, what is the kind of target audience
we want to cater to and reach out to with our products and services?
So what I would suggest you guys is to go through these all parts.
Okay.
Look at the features of it and define your target audience as well.
Okay.
Clearly define what kind of target audience you would want to cater to and sell your products and services.
This is going to really make things easier, simpler, clearer in your mind.
Uh, later on when we start building our content marketing formats where you can easily go ahead and
use this.
I hope this makes sense.
You understand the target audience.
Define defining part.
Thank you so much, guys for listening in to this, and I will see you in the next video.