1 00:00:02,320 --> 00:00:02,880 Hi guys. 2 00:00:02,880 --> 00:00:04,000 Welcome to this session. 3 00:00:04,000 --> 00:00:10,320 In this session we'll see how we can identify our target audience based on the kind of information which 4 00:00:10,320 --> 00:00:12,400 we are looking for with the help of ChatGPT. 5 00:00:12,600 --> 00:00:17,720 And we can do some audience research here so we can give it a specific kind of a prompt. 6 00:00:17,760 --> 00:00:24,040 Now to ChatGPT regarding our target audience, so we can explain to ChatGPT what exactly is your business, 7 00:00:24,040 --> 00:00:29,000 what you are trying to sell as a product or service, and based on which you can ask for the target 8 00:00:29,000 --> 00:00:29,640 audience. 9 00:00:29,960 --> 00:00:31,400 So I can mention it over here. 10 00:00:32,160 --> 00:00:33,040 I am a. 11 00:00:35,360 --> 00:00:44,560 Course creator on, let's say, digital marketing and other digital products. 12 00:00:50,360 --> 00:00:53,840 And I'm asking them to provide the ideal audience. 13 00:00:57,840 --> 00:00:59,720 Audience for it. 14 00:01:00,800 --> 00:01:05,880 So now the ChatGPT will give me different types of audiences who will be relevant for this. 15 00:01:05,880 --> 00:01:11,950 Like you can see aspiring digital marketers, Because business owners, entrepreneurs, okay, marketing 16 00:01:11,950 --> 00:01:14,710 professionals, freelancers and consultants. 17 00:01:14,710 --> 00:01:18,230 So we are getting a lot of options now based on this. 18 00:01:18,350 --> 00:01:25,630 So now that you have target audience, you can also look at what can be the pain areas for these audiences. 19 00:01:34,230 --> 00:01:36,350 So now it will try to tell you what are the pain areas. 20 00:01:36,350 --> 00:01:42,030 Why we need to know about this is because then based on these pain areas, possibly you can build some 21 00:01:42,030 --> 00:01:45,870 content, you can write some blogs, you can write do some videos. 22 00:01:46,070 --> 00:01:51,790 Possibly you can go ahead and possibly do a podcast around a particular pain area so that can reach 23 00:01:51,790 --> 00:01:56,390 out to a lot of people, and now they can become your potential customers. 24 00:01:56,790 --> 00:02:02,630 So you can see now, like for an aspiring digital marketers, pain area is lack of practical experience 25 00:02:02,830 --> 00:02:03,030 okay. 26 00:02:03,030 --> 00:02:08,310 Overwhelmed by information, too much of information, their career uncertainty okay. 27 00:02:08,350 --> 00:02:12,270 So these are some pain areas for digital marketers aspiring people okay. 28 00:02:12,310 --> 00:02:14,110 So like this we can get some ideas. 29 00:02:14,110 --> 00:02:20,220 And now you can expand this further into creating various kind of content, again with the help of ChatGPT. 30 00:02:21,220 --> 00:02:27,220 Another thing which we can do here is, uh, what we can look for is what kind of searches are target 31 00:02:27,220 --> 00:02:30,620 audience does related to digital marketing, let's say. 32 00:02:46,260 --> 00:02:48,220 So we can give that kind of information. 33 00:02:48,220 --> 00:02:49,340 So now we understand that. 34 00:02:49,380 --> 00:02:50,420 What are they looking for. 35 00:02:50,420 --> 00:02:54,060 So this is a direct information which is really smart right. 36 00:02:54,060 --> 00:02:56,300 So this is the kind of information they are looking for. 37 00:02:56,300 --> 00:03:01,580 Like for example a small business owners, they're looking for affordable digital marketing strategies 38 00:03:01,580 --> 00:03:07,380 for small businesses or how to create a digital marketing plan or maybe best social media platform. 39 00:03:07,380 --> 00:03:13,580 So now this is giving me a lot of ideas that I can build a lot of courses around these possibly. 40 00:03:13,620 --> 00:03:19,100 Or I can conduct a podcast around this or maybe create some videos around it. 41 00:03:19,100 --> 00:03:25,860 So this is giving us really good, clear, crisp ideas of different type of content creation, which 42 00:03:25,860 --> 00:03:26,900 can happen from here. 43 00:03:27,180 --> 00:03:28,300 Let's take one example. 44 00:03:28,300 --> 00:03:31,180 Let's say how to create and sell online courses. 45 00:03:31,260 --> 00:03:34,980 So what I want is a let's say a video script on this. 46 00:03:36,180 --> 00:03:40,420 So I can take this as well and ask ChatGPT for the same. 47 00:03:49,380 --> 00:03:55,500 So now it is going to give me a complete video script, which I can use now, and I can build this video 48 00:03:55,540 --> 00:03:58,660 out and post it on different social media platforms. 49 00:03:58,940 --> 00:04:05,620 So this way guys, we can research about the target audience, which we want to target over here with 50 00:04:05,620 --> 00:04:06,780 the help of ChatGPT. 51 00:04:06,980 --> 00:04:13,900 And we can go granular into looking at specific angles or areas which you want to focus on and build 52 00:04:13,900 --> 00:04:18,740 on it and build out different types of content around that and reach out to our customers. 53 00:04:18,900 --> 00:04:20,020 I hope this makes sense. 54 00:04:20,020 --> 00:04:25,220 You understand now how we can do target audience creation with the help of this tool. 55 00:04:25,260 --> 00:04:29,700 Thank you so much guys for listening in to this and I will see you in the next video.