Hi guys.
Welcome to this session.
In this session we'll see how we can identify our target audience based on the kind of information which
we are looking for with the help of ChatGPT.
And we can do some audience research here so we can give it a specific kind of a prompt.
Now to ChatGPT regarding our target audience, so we can explain to ChatGPT what exactly is your business,
what you are trying to sell as a product or service, and based on which you can ask for the target
audience.
So I can mention it over here.
I am a.
Course creator on, let's say, digital marketing and other digital products.
And I'm asking them to provide the ideal audience.
Audience for it.
So now the ChatGPT will give me different types of audiences who will be relevant for this.
Like you can see aspiring digital marketers, Because business owners, entrepreneurs, okay, marketing
professionals, freelancers and consultants.
So we are getting a lot of options now based on this.
So now that you have target audience, you can also look at what can be the pain areas for these audiences.
So now it will try to tell you what are the pain areas.
Why we need to know about this is because then based on these pain areas, possibly you can build some
content, you can write some blogs, you can write do some videos.
Possibly you can go ahead and possibly do a podcast around a particular pain area so that can reach
out to a lot of people, and now they can become your potential customers.
So you can see now, like for an aspiring digital marketers, pain area is lack of practical experience
okay.
Overwhelmed by information, too much of information, their career uncertainty okay.
So these are some pain areas for digital marketers aspiring people okay.
So like this we can get some ideas.
And now you can expand this further into creating various kind of content, again with the help of ChatGPT.
Another thing which we can do here is, uh, what we can look for is what kind of searches are target
audience does related to digital marketing, let's say.
So we can give that kind of information.
So now we understand that.
What are they looking for.
So this is a direct information which is really smart right.
So this is the kind of information they are looking for.
Like for example a small business owners, they're looking for affordable digital marketing strategies
for small businesses or how to create a digital marketing plan or maybe best social media platform.
So now this is giving me a lot of ideas that I can build a lot of courses around these possibly.
Or I can conduct a podcast around this or maybe create some videos around it.
So this is giving us really good, clear, crisp ideas of different type of content creation, which
can happen from here.
Let's take one example.
Let's say how to create and sell online courses.
So what I want is a let's say a video script on this.
So I can take this as well and ask ChatGPT for the same.
So now it is going to give me a complete video script, which I can use now, and I can build this video
out and post it on different social media platforms.
So this way guys, we can research about the target audience, which we want to target over here with
the help of ChatGPT.
And we can go granular into looking at specific angles or areas which you want to focus on and build
on it and build out different types of content around that and reach out to our customers.
I hope this makes sense.
You understand now how we can do target audience creation with the help of this tool.
Thank you so much guys for listening in to this and I will see you in the next video.