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Hi guys.

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Welcome to this session.

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In this session we want to discuss about email marketing and its impact when we are running our online

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businesses.

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So as you understand, when we start doing some digital marketing regarding our businesses, there are

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different strategies which we are applying.

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We are applying SEO, we are running some paid ads, and along with that we can also do email marketing.

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Now, email marketing turns out to be extremely effective for the reason that here you are able to contact

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them because you have collected their information like their name and email addresses.

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So this is happening because they have interacted with your website, your blog post, your some kind

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of information they have seen which they have liked.

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And in exchange for that, they have provided their contact details.

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And now with these contact details you can reach out to them.

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Now, email marketing turns out to be extremely effective, because now you can nurture your audiences

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by sending them different types of content which might be of interest to them.

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You can share information regarding new product updates or any video which you created, any kind of

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blog post which you Wright wrote.

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So all these things you can continuously send to them to nurture your audience, to create a set up

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a relationship, to build a relationship between yourself and your audiences or your users over a period

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of time.

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This is an important thing to do because this makes them more acceptable to your products and services,

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and there are higher chances of they buying from you.

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Otherwise, it is very unlikely that people would straight away come to our website and check out our

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products and purchase.

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That's why email marketing works out really well, wherein over a course of time, we are able to nurture

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our audience, explain to our them our vision, what we want to offer, and they're able to trust us

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as a brand, and they are more open to go ahead and do business with us.

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So that's why it makes a lot of sense that whenever we are running any marketing strategies, email

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marketing is one of them, which we are using now.

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When you start doing the email marketing, there are a sequence of emails which you need to plan out

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and you have to send it across.

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So they are this is a sequence of emails which were in the one email, leads to the second and then

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the third one wherein.

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You're trying to bring them to the particular situation where you can.

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Asking them to take an action, buy your product or service.

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So for building such a email sequence, it takes a lot of brainstorming.

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Thought process, which you have to fill in to understand how you want to build this sequence, how

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you are going to make them nurture them, to come to a state where they are going to convert and buy

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your product or service.

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So that might take a lot of time.

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So in such cases now with ChatGPT coming into picture, that same work can be done in a much effective

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and fast manner.

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So we can use the tool to build out a complete email sequence for our email marketing strategies, which

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we can quickly apply and we can start getting our customers.

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So in the coming videos, I'll show you how we can build out these email sequences for our digital marketing

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initiatives.

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Thank you so much, guys for listening into this, and I will see you in the next video.