Hi guys.
Welcome to this session.
In this session we want to discuss about email marketing and its impact when we are running our online
businesses.
So as you understand, when we start doing some digital marketing regarding our businesses, there are
different strategies which we are applying.
We are applying SEO, we are running some paid ads, and along with that we can also do email marketing.
Now, email marketing turns out to be extremely effective for the reason that here you are able to contact
them because you have collected their information like their name and email addresses.
So this is happening because they have interacted with your website, your blog post, your some kind
of information they have seen which they have liked.
And in exchange for that, they have provided their contact details.
And now with these contact details you can reach out to them.
Now, email marketing turns out to be extremely effective, because now you can nurture your audiences
by sending them different types of content which might be of interest to them.
You can share information regarding new product updates or any video which you created, any kind of
blog post which you Wright wrote.
So all these things you can continuously send to them to nurture your audience, to create a set up
a relationship, to build a relationship between yourself and your audiences or your users over a period
of time.
This is an important thing to do because this makes them more acceptable to your products and services,
and there are higher chances of they buying from you.
Otherwise, it is very unlikely that people would straight away come to our website and check out our
products and purchase.
That's why email marketing works out really well, wherein over a course of time, we are able to nurture
our audience, explain to our them our vision, what we want to offer, and they're able to trust us
as a brand, and they are more open to go ahead and do business with us.
So that's why it makes a lot of sense that whenever we are running any marketing strategies, email
marketing is one of them, which we are using now.
When you start doing the email marketing, there are a sequence of emails which you need to plan out
and you have to send it across.
So they are this is a sequence of emails which were in the one email, leads to the second and then
the third one wherein.
You're trying to bring them to the particular situation where you can.
Asking them to take an action, buy your product or service.
So for building such a email sequence, it takes a lot of brainstorming.
Thought process, which you have to fill in to understand how you want to build this sequence, how
you are going to make them nurture them, to come to a state where they are going to convert and buy
your product or service.
So that might take a lot of time.
So in such cases now with ChatGPT coming into picture, that same work can be done in a much effective
and fast manner.
So we can use the tool to build out a complete email sequence for our email marketing strategies, which
we can quickly apply and we can start getting our customers.
So in the coming videos, I'll show you how we can build out these email sequences for our digital marketing
initiatives.
Thank you so much, guys for listening into this, and I will see you in the next video.