Hi guys.
Welcome to this session.
So in this session we wanted to discuss what is content automation and why is it important for any business.
So content automation is basically a digital marketing strategy wherein we are trying to remove the
need for human intervention in the content lifecycle.
So when you are building out any content, we are trying to use automation in such a manner that a human
intervention is not required for it anymore.
So it can be for content curation or creation of the content content ideas which you want to generate.
All this can should be able to be done with the help of AI, and that is what we refer to as content
automation.
So here the goal of content automation is basically to help to program, to automate any kind of processes
involved in content marketing that may be redundant and time consuming and expensive.
So we want to replace it with an AI technology which can do the job for us, and human intervention
will not be needed for this.
Automation can be applied to any phase of the content marketing strategy, which can be, as we spoke
about planning, creation, publishing the content, monitoring the performance of the content.
All this can be automated with the help of AI.
So there are different tasks which you can optimize over here with content optimization automation which
is like search engine optimization.
So in as you understand in search engine optimization, you can go ahead and look at the content ideas,
the blogs creation, the articles that you're writing, the blog titles.
All this can be generated with the help of AI.
Then in social media you can use AI for scheduling.
Okay, you can use it.
Automate it by using specific tools which can schedule and do tagging of social media posts.
Apart from this, you can also use content automation tasks which can be there, which is target audience
analytics analysis which you can do out here.
Any type of plagiarism check which you want to do so that you make sure that the content is original,
which is being posted on your platforms, and then also for email marketing.
So wherein you can use the AI tool to automate the whole process of email marketing, where the email
copy is created, the email delivery optimization can be done.
All that can be done through the AI tool.
So these are all the benefits of content automation, which you can get with the help of AI tool.
And it will not require any kind of human intervention going forward.
I hope this makes sense.
You understand this objective okay.
Why content automation plays a big role?
Because this can save you a lot of time.
And that time you can use on other impactful strategic work, which can generate better results for
you.
I hope this makes sense.
Thank you so much guys for listening in to this and I will see you in the next video.