1 00:00:02,360 --> 00:00:02,880 Hi guys. 2 00:00:02,880 --> 00:00:03,800 Welcome to this session. 3 00:00:03,800 --> 00:00:09,200 So in this session we wanted to discuss what is content automation and why is it important for any business. 4 00:00:09,440 --> 00:00:15,840 So content automation is basically a digital marketing strategy wherein we are trying to remove the 5 00:00:15,840 --> 00:00:19,000 need for human intervention in the content lifecycle. 6 00:00:19,320 --> 00:00:25,440 So when you are building out any content, we are trying to use automation in such a manner that a human 7 00:00:25,440 --> 00:00:27,920 intervention is not required for it anymore. 8 00:00:28,120 --> 00:00:35,080 So it can be for content curation or creation of the content content ideas which you want to generate. 9 00:00:35,080 --> 00:00:41,080 All this can should be able to be done with the help of AI, and that is what we refer to as content 10 00:00:41,080 --> 00:00:41,840 automation. 11 00:00:42,440 --> 00:00:50,400 So here the goal of content automation is basically to help to program, to automate any kind of processes 12 00:00:50,520 --> 00:00:56,400 involved in content marketing that may be redundant and time consuming and expensive. 13 00:00:56,760 --> 00:01:02,480 So we want to replace it with an AI technology which can do the job for us, and human intervention 14 00:01:02,480 --> 00:01:03,960 will not be needed for this. 15 00:01:04,680 --> 00:01:09,280 Automation can be applied to any phase of the content marketing strategy, which can be, as we spoke 16 00:01:09,280 --> 00:01:14,520 about planning, creation, publishing the content, monitoring the performance of the content. 17 00:01:14,720 --> 00:01:17,680 All this can be automated with the help of AI. 18 00:01:18,400 --> 00:01:23,560 So there are different tasks which you can optimize over here with content optimization automation which 19 00:01:23,560 --> 00:01:25,200 is like search engine optimization. 20 00:01:25,200 --> 00:01:31,830 So in as you understand in search engine optimization, you can go ahead and look at the content ideas, 21 00:01:31,870 --> 00:01:35,830 the blogs creation, the articles that you're writing, the blog titles. 22 00:01:36,030 --> 00:01:38,590 All this can be generated with the help of AI. 23 00:01:39,030 --> 00:01:42,710 Then in social media you can use AI for scheduling. 24 00:01:42,910 --> 00:01:43,990 Okay, you can use it. 25 00:01:43,990 --> 00:01:50,670 Automate it by using specific tools which can schedule and do tagging of social media posts. 26 00:01:51,030 --> 00:01:56,430 Apart from this, you can also use content automation tasks which can be there, which is target audience 27 00:01:56,430 --> 00:01:59,390 analytics analysis which you can do out here. 28 00:01:59,710 --> 00:02:05,390 Any type of plagiarism check which you want to do so that you make sure that the content is original, 29 00:02:05,590 --> 00:02:09,870 which is being posted on your platforms, and then also for email marketing. 30 00:02:10,150 --> 00:02:15,270 So wherein you can use the AI tool to automate the whole process of email marketing, where the email 31 00:02:15,270 --> 00:02:19,390 copy is created, the email delivery optimization can be done. 32 00:02:19,390 --> 00:02:21,430 All that can be done through the AI tool. 33 00:02:21,670 --> 00:02:28,350 So these are all the benefits of content automation, which you can get with the help of AI tool. 34 00:02:28,350 --> 00:02:32,470 And it will not require any kind of human intervention going forward. 35 00:02:32,910 --> 00:02:33,910 I hope this makes sense. 36 00:02:33,910 --> 00:02:36,350 You understand this objective okay. 37 00:02:36,390 --> 00:02:38,750 Why content automation plays a big role? 38 00:02:38,790 --> 00:02:40,910 Because this can save you a lot of time. 39 00:02:40,910 --> 00:02:47,430 And that time you can use on other impactful strategic work, which can generate better results for 40 00:02:47,430 --> 00:02:47,670 you. 41 00:02:48,030 --> 00:02:49,310 I hope this makes sense. 42 00:02:49,310 --> 00:02:53,790 Thank you so much guys for listening in to this and I will see you in the next video.