1 00:00:02,360 --> 00:00:02,920 Hi guys. 2 00:00:02,920 --> 00:00:03,920 Welcome to this session. 3 00:00:03,920 --> 00:00:09,480 So in this session we wanted to talk about how we can use artificial intelligence for content automation. 4 00:00:09,920 --> 00:00:17,160 So content automation tools can be used for that utilize AI and natural language processing to generate 5 00:00:17,160 --> 00:00:20,080 content that began to grow in popularity. 6 00:00:20,280 --> 00:00:25,440 So what is happening is with respect to artificial intelligence, also you can use in content automation 7 00:00:25,440 --> 00:00:27,000 in different ways. 8 00:00:27,000 --> 00:00:31,760 So let's have a look at all the different use cases of this in content automation. 9 00:00:32,040 --> 00:00:38,560 So the AI tools can be used for writing landing pages, blog posts, social media captions, and more. 10 00:00:38,760 --> 00:00:45,280 Okay, these can what we can do here is we can feed the AI tools with the specific keywords with which 11 00:00:45,280 --> 00:00:51,240 you would want it to be, create the content, and then the AI tools will generate those particular 12 00:00:51,240 --> 00:00:54,400 content with those SEO optimized keywords. 13 00:00:54,400 --> 00:00:59,600 So it is going to analyze and learn from articles which you provide the keywords which you will give 14 00:00:59,640 --> 00:01:04,790 and will create similar kind of comparable, unique, optimized content for you. 15 00:01:05,630 --> 00:01:11,790 So there are various use cases of AI which can be happening in content marketing. 16 00:01:11,950 --> 00:01:15,070 So the first is can we identify topics to write about. 17 00:01:15,070 --> 00:01:20,670 So when you're doing content marketing you are looking for new ideas of to write content about. 18 00:01:20,670 --> 00:01:22,950 And that is where the AI tool can be used. 19 00:01:22,990 --> 00:01:27,350 There are n number of scenarios in which the AI tools can be useful. 20 00:01:27,470 --> 00:01:29,430 Another is generating new content. 21 00:01:29,630 --> 00:01:36,550 So it is going to also help you to come up with new content which you can write, generating that content 22 00:01:36,550 --> 00:01:40,510 as well, writing the whole article, all that it can do as well for you. 23 00:01:40,550 --> 00:01:41,110 Proofreading. 24 00:01:41,110 --> 00:01:46,230 If you have already written a content which you have, it can help you in proofreading it. 25 00:01:46,270 --> 00:01:48,270 Looking at the spelling and grammar issues. 26 00:01:48,630 --> 00:01:49,070 Okay. 27 00:01:49,390 --> 00:01:54,350 Apart from that, the tools, the AI tools can also create personalized content. 28 00:01:54,630 --> 00:01:59,910 If suppose you have different audiences, different buyer personas whom you want to reach out to for 29 00:01:59,910 --> 00:02:00,820 each of them. 30 00:02:00,820 --> 00:02:03,780 It can generate a personalized content as well. 31 00:02:04,020 --> 00:02:10,340 Apart from this, we can use the AI tools in content marketing for SEO strategies SEO recommendations. 32 00:02:10,700 --> 00:02:18,020 Okay, any kind of, let's say articles, writing blog titles, SEO meta tags which you require for 33 00:02:18,020 --> 00:02:18,940 all of that. 34 00:02:19,020 --> 00:02:22,500 You can take help of these AI tools which can help you with it. 35 00:02:22,500 --> 00:02:24,460 And apart from that, updating the content. 36 00:02:24,460 --> 00:02:30,260 Let's say you have been writing content for a long time and now you have a lot of content already built. 37 00:02:30,980 --> 00:02:35,340 It is always necessary that we should update that content on a regular basis. 38 00:02:35,620 --> 00:02:41,420 That really helps to rank our websites higher on the search engine results pages. 39 00:02:41,700 --> 00:02:46,980 So these are some of the use cases of AI which you will find in content marketing. 40 00:02:47,140 --> 00:02:48,140 In the coming videos. 41 00:02:48,140 --> 00:02:54,460 We'll see in practical these tools how you can apply them implement them in your content automation 42 00:02:54,460 --> 00:02:55,100 section. 43 00:02:55,420 --> 00:03:00,020 Thank you so much guys for listening in to this and I will see you in the next video.