Hi guys.
Welcome to this section.
So in this section we will see how we can make use of AI in analytics.
So once we start doing our marketing digital marketing let's say we are running a lot of social media
campaigns uh paid advertising, which we are doing, and we're reaching out to our users a lot.
So that gives us a lot of data, that gives us a lot of data about how many people we are reaching out
to, how many people are engaging with our ads, clicking on our ads, coming to our website.
So there's a huge amount of engagement data, which we will get now and it requires to be analyzed.
So unless and until you analyze this data, you will really don't know what's going right, what is
not going so right where you need to focus more on.
And that is where analytics comes into picture.
And it becomes extremely crucial for any business which wants to reach a certain landmark.
They need to analyze the data which they are getting through their marketing initiatives.
So I analytics is going to be one wherein it's going to gather and analyze data for for our marketing
specifically.
And that is where artificial intelligence comes into picture.
With the help of AI, it will cut down on the time required to do so.
Okay.
And it is going to collect and analyze insights about our marketing activities in a much more structured
manner.
So you will see a lot of data visualizations.
You will see a lot of reports being created by this AI tool, which will give you clear idea about your
analysis, about your marketing initiatives, which you have taken and tells you what should be your
next steps.
So in the coming videos, we'll see how the some of these tools, AI tools, which we will see which
will help you specifically in the analytics part, and it will show us how to analyze this data in a
seamless manner.
Thank you so much, guys for listening in to this, and I will see you in the next video.