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Hi guys.

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Welcome to this section.

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So in this section we will see how we can make use of AI in analytics.

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So once we start doing our marketing digital marketing let's say we are running a lot of social media

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campaigns uh paid advertising, which we are doing, and we're reaching out to our users a lot.

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So that gives us a lot of data, that gives us a lot of data about how many people we are reaching out

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to, how many people are engaging with our ads, clicking on our ads, coming to our website.

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So there's a huge amount of engagement data, which we will get now and it requires to be analyzed.

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So unless and until you analyze this data, you will really don't know what's going right, what is

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not going so right where you need to focus more on.

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And that is where analytics comes into picture.

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And it becomes extremely crucial for any business which wants to reach a certain landmark.

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They need to analyze the data which they are getting through their marketing initiatives.

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So I analytics is going to be one wherein it's going to gather and analyze data for for our marketing

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specifically.

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And that is where artificial intelligence comes into picture.

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With the help of AI, it will cut down on the time required to do so.

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Okay.

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And it is going to collect and analyze insights about our marketing activities in a much more structured

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manner.

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So you will see a lot of data visualizations.

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You will see a lot of reports being created by this AI tool, which will give you clear idea about your

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analysis, about your marketing initiatives, which you have taken and tells you what should be your

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next steps.

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So in the coming videos, we'll see how the some of these tools, AI tools, which we will see which

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will help you specifically in the analytics part, and it will show us how to analyze this data in a

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seamless manner.

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Thank you so much, guys for listening in to this, and I will see you in the next video.