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Hi guys.

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Welcome to this session.

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So in this session we wanted to see the AI tool which we can use in analytics for our business.

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So this is going to be called amplitude.

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So amplitude is another platform for analytics specifically which can give you all the data.

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So once we are as we are discussing in the previous video, that a lot of digital marketing strategies,

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which we are building out, we are reaching out to our customers, users, it is extremely important

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for us to analyze that data.

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Okay, understand what people are doing on our website, how they are interacting with our website,

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how much time do they spend on our website and the users behavior on our website to analyze that is

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extremely important because that is what is going to tell us what is connecting or resonating with our

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users and what is not, and based on which we can take necessary steps.

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So for do so, you need to analyze the users behavior or data on your website for which you can use

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amplitude.

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Exactly.

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The tool AI powered tool which you can use for the same purpose.

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So you can go to their website, which is this okay.

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Where you can see these are all the features of this particular tool which is product analysis analytics,

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web analytics.

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Session.

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Replay.

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Multiple things which you can do out here with this particular tool as such.

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Okay.

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And they have various solutions as well industry specific as well.

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Use cases which you see out here one platform countless insights okay.

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So you will get a lot of analytics information out here with respect to your business as you can see.

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Sessions of users who dropped off.

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Okay.

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So we get to see that okay.

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Conversion from home to purchase completed.

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How much is that.

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So we get to see all this information as well.

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Okay.

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Apart from that you can also see do you can do experiments create build some experiments and do some

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level of a B testing.

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All of that can be possible out here okay.

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So this is going to be a really good tool which you can use.

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This is one introductory video okay.

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Of uh aha moments basically okay.

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Of the business who are using amplitude specifically.

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We can watch this to understand how it has helped, uh, success stories of different businesses who

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are applying this in their business.

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So let's have a look at this place.

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Vice president of data and analytics at Fender.

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People are super passionate about this brand, so it's important for people like me to move it forward

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into the next generation.

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The mission of Fender Play is to teach the next generation of people how to learn and then reach their

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goals.

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And then previously, we were trying to figure out how to get people to achieve their dreams, how to

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get people to the next stage, how to get people to the next, the next lesson, the next skill set.

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One of the things that we found out is that 90% of people that start their guitar learning journey with

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the aha moment for me was when we looked at the data and we found that there was a separation between

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people that got to their first home and people that didn't.

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Those that got to their first song, they converted much better.

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They had a much higher lift.

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So we really started.

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The first thing we wanted to try was move the first song earlier.

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Didn't that happen?

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And it didn't.

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Then we're like, okay, what if we made more and made them select what they wanted to do that even

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had a higher lift.

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Then we used F2 to track all those changes all the way across.

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So it sparked the idea and opened us up to the idea, and then it helped us iterate on that idea and

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changed it into a whole other different thing that has become what it is today.

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And when we did that, we saw an increase in conversions and an increase in people that made it to the

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next day by 4% and then 8%.

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Amplitude has helped us answer more questions and faster.

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It puts more chances to find insights in the hands of product leaders and workers.

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I hope this makes sense.

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Able to understand the product now, how we can use this specifically.

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Okay, for analyzing a lot of data, which you get on your website and how people interact with your

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website.

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Thank you so much, guys for listening in to this, and I will see you in the next video.