Hi guys.
Welcome to this session.
So in this session we wanted to see the AI tool which we can use in analytics for our business.
So this is going to be called amplitude.
So amplitude is another platform for analytics specifically which can give you all the data.
So once we are as we are discussing in the previous video, that a lot of digital marketing strategies,
which we are building out, we are reaching out to our customers, users, it is extremely important
for us to analyze that data.
Okay, understand what people are doing on our website, how they are interacting with our website,
how much time do they spend on our website and the users behavior on our website to analyze that is
extremely important because that is what is going to tell us what is connecting or resonating with our
users and what is not, and based on which we can take necessary steps.
So for do so, you need to analyze the users behavior or data on your website for which you can use
amplitude.
Exactly.
The tool AI powered tool which you can use for the same purpose.
So you can go to their website, which is this okay.
Where you can see these are all the features of this particular tool which is product analysis analytics,
web analytics.
Session.
Replay.
Multiple things which you can do out here with this particular tool as such.
Okay.
And they have various solutions as well industry specific as well.
Use cases which you see out here one platform countless insights okay.
So you will get a lot of analytics information out here with respect to your business as you can see.
Sessions of users who dropped off.
Okay.
So we get to see that okay.
Conversion from home to purchase completed.
How much is that.
So we get to see all this information as well.
Okay.
Apart from that you can also see do you can do experiments create build some experiments and do some
level of a B testing.
All of that can be possible out here okay.
So this is going to be a really good tool which you can use.
This is one introductory video okay.
Of uh aha moments basically okay.
Of the business who are using amplitude specifically.
We can watch this to understand how it has helped, uh, success stories of different businesses who
are applying this in their business.
So let's have a look at this place.
Vice president of data and analytics at Fender.
People are super passionate about this brand, so it's important for people like me to move it forward
into the next generation.
The mission of Fender Play is to teach the next generation of people how to learn and then reach their
goals.
And then previously, we were trying to figure out how to get people to achieve their dreams, how to
get people to the next stage, how to get people to the next, the next lesson, the next skill set.
One of the things that we found out is that 90% of people that start their guitar learning journey with
the aha moment for me was when we looked at the data and we found that there was a separation between
people that got to their first home and people that didn't.
Those that got to their first song, they converted much better.
They had a much higher lift.
So we really started.
The first thing we wanted to try was move the first song earlier.
Didn't that happen?
And it didn't.
Then we're like, okay, what if we made more and made them select what they wanted to do that even
had a higher lift.
Then we used F2 to track all those changes all the way across.
So it sparked the idea and opened us up to the idea, and then it helped us iterate on that idea and
changed it into a whole other different thing that has become what it is today.
And when we did that, we saw an increase in conversions and an increase in people that made it to the
next day by 4% and then 8%.
Amplitude has helped us answer more questions and faster.
It puts more chances to find insights in the hands of product leaders and workers.
I hope this makes sense.
Able to understand the product now, how we can use this specifically.
Okay, for analyzing a lot of data, which you get on your website and how people interact with your
website.
Thank you so much, guys for listening in to this, and I will see you in the next video.