1
00:00:02,320 --> 00:00:02,920
Hi guys.

2
00:00:02,920 --> 00:00:03,960
Welcome to this section.

3
00:00:03,960 --> 00:00:09,320
So in this section we wanted to talk about marketing analytics automation and how it can help us save

4
00:00:09,360 --> 00:00:10,280
a lot of our time.

5
00:00:10,600 --> 00:00:16,920
So marketing analytics automation is basically a way wherein you can automate creating and delivering

6
00:00:16,920 --> 00:00:18,000
marketing reports.

7
00:00:18,000 --> 00:00:24,800
So once you're running social digital marketing efforts like SEO or social media, there is a lot of

8
00:00:24,960 --> 00:00:28,040
you are reaching out to your customers, your users, okay.

9
00:00:28,080 --> 00:00:31,000
And there is a lot of data which you need to analyze.

10
00:00:31,000 --> 00:00:35,520
Now you need to look at what kind of pages people are clicking on the websites.

11
00:00:35,520 --> 00:00:40,520
They are going to, the Facebook page, the YouTube channels they're looking at, the ads they're clicking

12
00:00:40,520 --> 00:00:41,040
on.

13
00:00:41,040 --> 00:00:44,320
So you need to now analyze that data.

14
00:00:44,320 --> 00:00:48,560
So in a normal situation, what you're going to do is you're going to look at them single handedly,

15
00:00:48,560 --> 00:00:51,360
wherein you will go to each and every section, analyze it.

16
00:00:51,360 --> 00:00:54,800
And that can be a very tedious, time consuming, cumbersome job.

17
00:00:55,080 --> 00:01:02,280
Rather than that, we can use a platform like this, which is analytics automation, where you can get

18
00:01:02,320 --> 00:01:07,960
reports built out for each of these sections by the platform, and that you can analyze.

19
00:01:09,450 --> 00:01:12,650
So there will be a single report for each section.

20
00:01:12,650 --> 00:01:17,570
Let's say one report for Instagram, Facebook, YouTube PPC campaigns.

21
00:01:18,530 --> 00:01:24,730
The reports will be shared with you on a daily, weekly, fortnightly or monthly basis as per your convenience,

22
00:01:25,010 --> 00:01:29,970
and you can just analyze that report to understand what's happening, what is working well, what is

23
00:01:29,970 --> 00:01:30,930
not working well.

24
00:01:31,090 --> 00:01:33,050
And this is going to save you a lot of time.

25
00:01:33,090 --> 00:01:40,170
Otherwise, building these reports can take up a lot of time, which is not the ideal usage of our time.

26
00:01:40,530 --> 00:01:45,970
So for that particular purpose, we can make use of analytics, automation, marketing, analytics,

27
00:01:45,970 --> 00:01:47,770
automation which you can do out here.

28
00:01:48,050 --> 00:01:50,610
You can see there are different use cases of it.

29
00:01:50,650 --> 00:01:56,290
You can use it for analytics automation, for your website, for your Instagram Facebook page.

30
00:01:56,450 --> 00:01:56,650
Okay.

31
00:01:56,690 --> 00:02:02,130
Like for example for a website, it will give you data about traffic coming from different sources.

32
00:02:02,170 --> 00:02:02,370
Okay.

33
00:02:02,410 --> 00:02:05,010
What kind of demographics of traffic are coming?

34
00:02:05,210 --> 00:02:05,450
Okay.

35
00:02:05,490 --> 00:02:07,730
What kind of browsers are they using?

36
00:02:07,730 --> 00:02:09,970
How much time do they spend on your website?

37
00:02:10,130 --> 00:02:10,330
Okay.

38
00:02:10,370 --> 00:02:12,650
Which sections of your website they click on?

39
00:02:12,850 --> 00:02:13,090
Okay.

40
00:02:13,090 --> 00:02:20,450
All that information gets shown in the report from website, specifically analytics, automation and

41
00:02:20,450 --> 00:02:21,410
so on and so forth.

42
00:02:21,530 --> 00:02:28,210
So this particular platform will give you different types of analytics automation reports for PPC campaigns.

43
00:02:28,250 --> 00:02:29,650
Let's say you have a YouTube channel.

44
00:02:29,650 --> 00:02:34,770
So it will give you analytics around YouTube analytics and also for your e-commerce website.

45
00:02:34,810 --> 00:02:39,770
If you're selling products on a website, it can give you data about the revenue generated, the high

46
00:02:39,770 --> 00:02:45,250
selling products, the low selling products, the winners of your business, all that data insight will

47
00:02:45,250 --> 00:02:46,210
be given to you.

48
00:02:46,210 --> 00:02:47,610
And now you can just analyze.

49
00:02:47,610 --> 00:02:50,050
Your work will be to look at these reports.

50
00:02:50,050 --> 00:02:56,650
Reports will be automatically sent out to you on a regular basis, and you can just sit down and analyze

51
00:02:56,650 --> 00:03:02,290
these reports to come up with the most top priority, actionable steps from that.

52
00:03:02,530 --> 00:03:04,770
And that is how you can move to the next step.

53
00:03:04,770 --> 00:03:08,130
You can strategize for the next big thing, which you want to build.

54
00:03:08,490 --> 00:03:09,490
I hope this makes sense.

55
00:03:09,490 --> 00:03:15,410
You understand marketing, analytics, automation, what we are trying to get at over here.

56
00:03:15,410 --> 00:03:19,890
In the next video, I'll show you a tool which you can use for doing the same work.

57
00:03:20,130 --> 00:03:21,490
I hope this makes sense.

58
00:03:21,490 --> 00:03:25,930
Thank you so much guys for listening in to this and I will see you in the next video.