Hi guys.
Welcome to this section.
So in this section we wanted to talk about marketing analytics automation and how it can help us save
a lot of our time.
So marketing analytics automation is basically a way wherein you can automate creating and delivering
marketing reports.
So once you're running social digital marketing efforts like SEO or social media, there is a lot of
you are reaching out to your customers, your users, okay.
And there is a lot of data which you need to analyze.
Now you need to look at what kind of pages people are clicking on the websites.
They are going to, the Facebook page, the YouTube channels they're looking at, the ads they're clicking
on.
So you need to now analyze that data.
So in a normal situation, what you're going to do is you're going to look at them single handedly,
wherein you will go to each and every section, analyze it.
And that can be a very tedious, time consuming, cumbersome job.
Rather than that, we can use a platform like this, which is analytics automation, where you can get
reports built out for each of these sections by the platform, and that you can analyze.
So there will be a single report for each section.
Let's say one report for Instagram, Facebook, YouTube PPC campaigns.
The reports will be shared with you on a daily, weekly, fortnightly or monthly basis as per your convenience,
and you can just analyze that report to understand what's happening, what is working well, what is
not working well.
And this is going to save you a lot of time.
Otherwise, building these reports can take up a lot of time, which is not the ideal usage of our time.
So for that particular purpose, we can make use of analytics, automation, marketing, analytics,
automation which you can do out here.
You can see there are different use cases of it.
You can use it for analytics automation, for your website, for your Instagram Facebook page.
Okay.
Like for example for a website, it will give you data about traffic coming from different sources.
Okay.
What kind of demographics of traffic are coming?
Okay.
What kind of browsers are they using?
How much time do they spend on your website?
Okay.
Which sections of your website they click on?
Okay.
All that information gets shown in the report from website, specifically analytics, automation and
so on and so forth.
So this particular platform will give you different types of analytics automation reports for PPC campaigns.
Let's say you have a YouTube channel.
So it will give you analytics around YouTube analytics and also for your e-commerce website.
If you're selling products on a website, it can give you data about the revenue generated, the high
selling products, the low selling products, the winners of your business, all that data insight will
be given to you.
And now you can just analyze.
Your work will be to look at these reports.
Reports will be automatically sent out to you on a regular basis, and you can just sit down and analyze
these reports to come up with the most top priority, actionable steps from that.
And that is how you can move to the next step.
You can strategize for the next big thing, which you want to build.
I hope this makes sense.
You understand marketing, analytics, automation, what we are trying to get at over here.
In the next video, I'll show you a tool which you can use for doing the same work.
I hope this makes sense.
Thank you so much guys for listening in to this and I will see you in the next video.