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Hi guys.

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Welcome to this session.

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So in this session we wanted to talk about what are the potential challenges in AI marketing which we

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can face and how we can overcome them.

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So the most common and the basic challenge, the first challenge or problem you can face is the lack

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of knowledge about it.

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So insufficient knowledge about AI can be a bigger challenge in marketing, because then it will take

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time for people to learn about the product, implement it, and then see results out of it, which can

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ultimately delay the success.

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So this is something which is a bigger problem right now, which is prevalent and common with all the

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masses.

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So this we can certainly overcome by looking at going through courses related to it, which we can learn

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from and then implementing it.

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Another challenge which people face with AI solutions can be related to the budget limits for it for

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implementation.

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Okay, sometimes it can be a case.

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If it's a complicated AI tool, then it might be at a higher pricing.

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Okay.

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But overall you will see there are a mixture of tools available in the market which we have seen in

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the previous videos as well, wherein some of them have been paid, some of them have been free versions

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as well, which you can easily use to overcome this particular challenge.

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So that is the main thing.

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So over here, ideally speaking, in our course in this particular course you must have seen tools which

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were some of them were free and some required minimal investment.

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So you can certainly use them to go ahead and apply AI into your marketing as well.

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Another challenge which you feel over here is going to be data, lack of data or poor data quality.

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Okay, so since AI works really well with high quality data, any AI system will produce poor results

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if we provide insufficient or poor quality data to it.

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It's going to look into that itself and generate similar content going forward.

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So for this as well, we need to make sure that whatever content we have, data which we are giving

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to these AI tools are clean and rich in quality.

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Okay.

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So this will otherwise create an unsatisfactory result for the AI, and it will negatively influence

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the overall success of AI powered marketing campaigns.

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I hope this makes sense.

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You understand the potential challenges with AI, which you might face in your marketing automation

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and also the solutions for it, the how you can overcome them as well, which you can apply.

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And that is going to help you use AI in a much more effective manner in your marketing efforts.

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Thank you so much, guys for listening in to this, and I will see you in the next video.