Hi guys.
Welcome to this session.
So in this session we wanted to talk about what are the potential challenges in AI marketing which we
can face and how we can overcome them.
So the most common and the basic challenge, the first challenge or problem you can face is the lack
of knowledge about it.
So insufficient knowledge about AI can be a bigger challenge in marketing, because then it will take
time for people to learn about the product, implement it, and then see results out of it, which can
ultimately delay the success.
So this is something which is a bigger problem right now, which is prevalent and common with all the
masses.
So this we can certainly overcome by looking at going through courses related to it, which we can learn
from and then implementing it.
Another challenge which people face with AI solutions can be related to the budget limits for it for
implementation.
Okay, sometimes it can be a case.
If it's a complicated AI tool, then it might be at a higher pricing.
Okay.
But overall you will see there are a mixture of tools available in the market which we have seen in
the previous videos as well, wherein some of them have been paid, some of them have been free versions
as well, which you can easily use to overcome this particular challenge.
So that is the main thing.
So over here, ideally speaking, in our course in this particular course you must have seen tools which
were some of them were free and some required minimal investment.
So you can certainly use them to go ahead and apply AI into your marketing as well.
Another challenge which you feel over here is going to be data, lack of data or poor data quality.
Okay, so since AI works really well with high quality data, any AI system will produce poor results
if we provide insufficient or poor quality data to it.
It's going to look into that itself and generate similar content going forward.
So for this as well, we need to make sure that whatever content we have, data which we are giving
to these AI tools are clean and rich in quality.
Okay.
So this will otherwise create an unsatisfactory result for the AI, and it will negatively influence
the overall success of AI powered marketing campaigns.
I hope this makes sense.
You understand the potential challenges with AI, which you might face in your marketing automation
and also the solutions for it, the how you can overcome them as well, which you can apply.
And that is going to help you use AI in a much more effective manner in your marketing efforts.
Thank you so much, guys for listening in to this, and I will see you in the next video.