1 00:00:02,120 --> 00:00:02,680 Hi guys. 2 00:00:02,680 --> 00:00:03,680 Welcome to this session. 3 00:00:03,680 --> 00:00:06,240 In this session we'll talk about email automation. 4 00:00:06,520 --> 00:00:13,960 So email automation is basically a way by which you can automate sending out emails to your subscribers. 5 00:00:13,960 --> 00:00:18,560 So there can be different scenarios of different types of subscribers which you have received. 6 00:00:18,560 --> 00:00:25,440 And you can build out automation wherein a sequence of emails can be sent to them to convert them into 7 00:00:25,440 --> 00:00:26,680 your customers. 8 00:00:26,680 --> 00:00:30,120 So there can be different scenarios you can build out in this email automation. 9 00:00:30,160 --> 00:00:35,720 The best part about this is we just need to set up the automation for once, and then it continuously 10 00:00:35,720 --> 00:00:38,240 runs on its own at the back of our mind. 11 00:00:38,400 --> 00:00:38,600 Okay. 12 00:00:38,640 --> 00:00:40,040 So let's have a look at this. 13 00:00:40,880 --> 00:00:46,680 So in the mail account you can very easily create these automations by going to the automation section. 14 00:00:47,440 --> 00:00:50,640 And there are different scenarios which you will get out here. 15 00:00:51,320 --> 00:00:55,480 So for example you can create an automation from scratch if you want to. 16 00:00:55,680 --> 00:01:01,800 However there are various templates provided by them, like for example, a simple welcome email. 17 00:01:02,000 --> 00:01:07,410 This is an email which the subscribers will receive once they subscribe to your email. 18 00:01:07,450 --> 00:01:10,170 Okay, so this is a simple automation which we can have. 19 00:01:11,130 --> 00:01:17,890 But now look at maybe winning back inactive subscribers, people who have subscribed to your emails 20 00:01:17,890 --> 00:01:20,810 but they have not been engaging at all. 21 00:01:21,010 --> 00:01:21,410 Okay. 22 00:01:21,450 --> 00:01:24,130 So in such a case you can have a different kind of. 23 00:01:26,330 --> 00:01:27,930 Automation which can be set up. 24 00:01:27,930 --> 00:01:29,050 So let's have a look at this. 25 00:01:29,050 --> 00:01:30,090 What is happening here. 26 00:01:30,210 --> 00:01:38,330 So what we can do is we can go ahead and send a discount offer to such subscribers, wait for three 27 00:01:38,330 --> 00:01:39,570 days okay. 28 00:01:39,610 --> 00:01:41,290 And then look at the discount. 29 00:01:41,330 --> 00:01:44,050 The discount offer has been clicked or not. 30 00:01:44,050 --> 00:01:51,530 So if it is yes then we send out a custom email to them or else we send them like a last chance offer 31 00:01:51,530 --> 00:01:53,050 email asking them. 32 00:01:53,050 --> 00:01:54,130 And again, we wait. 33 00:01:54,170 --> 00:01:59,810 We wait for three days and then in the next one we say that the last chance offer is here. 34 00:01:59,850 --> 00:02:02,250 So if they can, if they want to avail it, they can click on it. 35 00:02:02,290 --> 00:02:07,670 If they say yes, then we can move to the another email and pursue them over there. 36 00:02:07,870 --> 00:02:12,830 Otherwise, if they have not still they don't click on it, then we can mark them as unsubscribed. 37 00:02:13,350 --> 00:02:21,590 So this can be a really good way of going ahead and trying to bring back unsubscribed users to our mailing 38 00:02:21,590 --> 00:02:22,030 list. 39 00:02:22,390 --> 00:02:23,230 So like this. 40 00:02:23,270 --> 00:02:24,390 There are various options. 41 00:02:24,390 --> 00:02:26,070 So retarget subscribers. 42 00:02:27,470 --> 00:02:29,190 Another scenario okay. 43 00:02:29,230 --> 00:02:35,470 In retarget subscribers, we are trying to retarget to the people who are our subscribers. 44 00:02:35,470 --> 00:02:38,270 So we can start with giving them a campaign offer. 45 00:02:38,510 --> 00:02:40,670 Wait for three days for them to respond. 46 00:02:40,830 --> 00:02:46,790 And then we can say that we can provide the campaign offer with a condition that if it is clicked, 47 00:02:46,790 --> 00:02:48,270 then it is good. 48 00:02:48,310 --> 00:02:48,550 Okay. 49 00:02:48,590 --> 00:02:51,710 They can they get a custom email for that. 50 00:02:51,830 --> 00:02:55,310 And then we also give them other offers which are available. 51 00:02:55,590 --> 00:02:59,590 The three offers which we can give them and try to convert and retarget them. 52 00:03:00,710 --> 00:03:01,630 So like this. 53 00:03:01,910 --> 00:03:09,190 There are various types of templates which are available here which we can make use of a new promotion 54 00:03:09,230 --> 00:03:11,160 automation email can be created. 55 00:03:11,400 --> 00:03:17,120 Okay, maybe if you're giving an online course to your subscribers, you can create an automation email 56 00:03:17,120 --> 00:03:23,440 where we can bring them to the particular offer page for the course and make them possibly purchase 57 00:03:23,440 --> 00:03:25,920 it, or maybe birthday wishes. 58 00:03:25,960 --> 00:03:33,040 As simple as a birthday wishes, automation can be done so we can track the birth dates of our subscribers 59 00:03:33,040 --> 00:03:35,400 and send them an automation email based on it. 60 00:03:36,360 --> 00:03:36,880 So like this. 61 00:03:36,880 --> 00:03:43,800 If you see there are different scenarios of automation emails which can be created, a sequence of emails 62 00:03:43,800 --> 00:03:47,400 which we put into place and which runs at the back end. 63 00:03:47,600 --> 00:03:47,840 Okay. 64 00:03:47,880 --> 00:03:54,120 And we try to reach out to different types of our subscribers with a specific, actionable step to be 65 00:03:54,120 --> 00:03:54,640 taken. 66 00:03:55,360 --> 00:03:56,480 I hope this makes sense. 67 00:03:56,480 --> 00:03:59,480 You understand how automation emails work. 68 00:03:59,600 --> 00:04:05,360 In the coming videos, we are going to see multiple examples of these and we will create these as well 69 00:04:05,400 --> 00:04:06,640 on the Mailerlite account. 70 00:04:06,920 --> 00:04:10,520 I hope this makes sense and I will see you in the next video.