Hi guys.
Welcome to this session.
In this session we'll talk about email automation.
So email automation is basically a way by which you can automate sending out emails to your subscribers.
So there can be different scenarios of different types of subscribers which you have received.
And you can build out automation wherein a sequence of emails can be sent to them to convert them into
your customers.
So there can be different scenarios you can build out in this email automation.
The best part about this is we just need to set up the automation for once, and then it continuously
runs on its own at the back of our mind.
Okay.
So let's have a look at this.
So in the mail account you can very easily create these automations by going to the automation section.
And there are different scenarios which you will get out here.
So for example you can create an automation from scratch if you want to.
However there are various templates provided by them, like for example, a simple welcome email.
This is an email which the subscribers will receive once they subscribe to your email.
Okay, so this is a simple automation which we can have.
But now look at maybe winning back inactive subscribers, people who have subscribed to your emails
but they have not been engaging at all.
Okay.
So in such a case you can have a different kind of.
Automation which can be set up.
So let's have a look at this.
What is happening here.
So what we can do is we can go ahead and send a discount offer to such subscribers, wait for three
days okay.
And then look at the discount.
The discount offer has been clicked or not.
So if it is yes then we send out a custom email to them or else we send them like a last chance offer
email asking them.
And again, we wait.
We wait for three days and then in the next one we say that the last chance offer is here.
So if they can, if they want to avail it, they can click on it.
If they say yes, then we can move to the another email and pursue them over there.
Otherwise, if they have not still they don't click on it, then we can mark them as unsubscribed.
So this can be a really good way of going ahead and trying to bring back unsubscribed users to our mailing
list.
So like this.
There are various options.
So retarget subscribers.
Another scenario okay.
In retarget subscribers, we are trying to retarget to the people who are our subscribers.
So we can start with giving them a campaign offer.
Wait for three days for them to respond.
And then we can say that we can provide the campaign offer with a condition that if it is clicked,
then it is good.
Okay.
They can they get a custom email for that.
And then we also give them other offers which are available.
The three offers which we can give them and try to convert and retarget them.
So like this.
There are various types of templates which are available here which we can make use of a new promotion
automation email can be created.
Okay, maybe if you're giving an online course to your subscribers, you can create an automation email
where we can bring them to the particular offer page for the course and make them possibly purchase
it, or maybe birthday wishes.
As simple as a birthday wishes, automation can be done so we can track the birth dates of our subscribers
and send them an automation email based on it.
So like this.
If you see there are different scenarios of automation emails which can be created, a sequence of emails
which we put into place and which runs at the back end.
Okay.
And we try to reach out to different types of our subscribers with a specific, actionable step to be
taken.
I hope this makes sense.
You understand how automation emails work.
In the coming videos, we are going to see multiple examples of these and we will create these as well
on the Mailerlite account.
I hope this makes sense and I will see you in the next video.