Hi guys.
Welcome to this session.
In this session we'll talk about how we plan about creating an email sequence for our businesses.
So whenever we are planning to build out an email sequence we need to think of what is the purpose it
is going to fulfill.
Okay.
So from there we start mentioning and thinking about how the email sequence would be.
So all the automation which we were seeing in the previous video has to be do with a sequence of emails
which we send to our users who have joined our list.
So, so the first thing which we obviously should be doing is sending out a welcome email, a welcome
email to welcome them into the community where you are going to serve them, nurture them, providing
more value through emails.
So email a welcome email should be a must thing which we should be doing.
And then we build out an email sequence.
An email sequence is basically a sequence of emails, which can be around 3 to 4 emails, which we are
sending to them initially.
So these four emails can be about your business, your product, your services, the information which
you want to share with them, all that you can give in the first four emails.
So this way you are building a relationship with your users.
Okay.
And also giving them an idea about what they can expect from you.
The other aspect of email sequence is like we were discussing earlier.
Also, we need to clearly define what is the goal to achieve with this email sequence.
There can be different types of businesses out there who have different goals altogether.
So you need to also clearly define what do you really want to achieve as a goal through this email sequence.
So there can be different scenarios.
So one scenario can be one.
One of the goals can be that you want to sell your products and services through the email sequence.
Now in such a case we need to this is only possible.
And you can do so through email sequence when you in each of your emails which you're sharing with them,
you are adding value in it.
Okay, so you're adding value.
You're giving information of of value to them.
And they read through this and they are influenced by the information which you have provided.
And now they are ready to buy your product or services.
So this can be one of the goals which people can have.
Another one can be wherein I just want to the email sequences are created to increase credibility.
I'm not planning to sell anything through the email marketing, but I want to just build credibility
with my users who have come to my list.
And that is why I have built out an email sequence where I give a lot of information regarding a particular
topic.
The other aspect of a goal which can be there is wherein I want to inform my users about products and
services.
I'm not selling it, but I just want to give them information, create some awareness about the product
and services which we have and then leave it up there.
So the intent is just to make them aware about what we have to offer.
Similarly, a lot of businesses can be there whose goal of creating email marketing is just to send
news or updates regarding products and services which they are bringing in.
If there is any new product launch, or if, let's say there is a new blog page which you have written.
So in such a case, in the email sequence, the four email sequence which we send out, we can add another
email to that, wherein we give them an update about the new blog which we have written.
Okay.
So that people can read that as well.
And if they are interested ever in the future, they can reach out to us for doing business with us.
So there can be various reasons or goals based on which these email sequences can be created.
Another goal can be wherein we want to send out email sequences on specific dates, which can be like
a Father's Day or a mother's day, Christmas, or on holidays.
So now we are trying to reach out to our customers on a seasonal basis and based on which we see we
want to get some leads generated, sales generated from that.
So this can be another approach of sending out email sequence.
And then if the email sequence can also be used for talking about new product launches, services which
we are bringing in the market.
So we can make them aware about it that these are there are new products which are coming in and they
can check it out, and if it adds value to them, they can go ahead and purchase it.
So like this.
We can build out different types of email sequences guys for various goals.
So in the coming videos we are going to see similarly email sequence created on the platform where we
are going to see and reach out to the new customers, new users who are joining our list.
So let's have a look at that and see how we can build it out on our Mailerlite account.
Thank you so much, guys, for listening to me on this session, and I will see you in the next video.