1 00:00:02,360 --> 00:00:02,920 Hi guys. 2 00:00:02,920 --> 00:00:03,960 Welcome to this session. 3 00:00:03,960 --> 00:00:09,960 In this session we'll talk about how we plan about creating an email sequence for our businesses. 4 00:00:10,440 --> 00:00:16,800 So whenever we are planning to build out an email sequence we need to think of what is the purpose it 5 00:00:16,800 --> 00:00:17,920 is going to fulfill. 6 00:00:18,480 --> 00:00:18,920 Okay. 7 00:00:18,960 --> 00:00:24,160 So from there we start mentioning and thinking about how the email sequence would be. 8 00:00:24,280 --> 00:00:29,960 So all the automation which we were seeing in the previous video has to be do with a sequence of emails 9 00:00:29,960 --> 00:00:34,320 which we send to our users who have joined our list. 10 00:00:34,640 --> 00:00:40,320 So, so the first thing which we obviously should be doing is sending out a welcome email, a welcome 11 00:00:40,320 --> 00:00:47,160 email to welcome them into the community where you are going to serve them, nurture them, providing 12 00:00:47,160 --> 00:00:49,480 more value through emails. 13 00:00:49,680 --> 00:00:53,280 So email a welcome email should be a must thing which we should be doing. 14 00:00:53,840 --> 00:00:56,200 And then we build out an email sequence. 15 00:00:56,360 --> 00:01:02,680 An email sequence is basically a sequence of emails, which can be around 3 to 4 emails, which we are 16 00:01:02,680 --> 00:01:04,960 sending to them initially. 17 00:01:05,790 --> 00:01:11,550 So these four emails can be about your business, your product, your services, the information which 18 00:01:11,550 --> 00:01:16,790 you want to share with them, all that you can give in the first four emails. 19 00:01:17,230 --> 00:01:21,550 So this way you are building a relationship with your users. 20 00:01:21,590 --> 00:01:22,030 Okay. 21 00:01:22,070 --> 00:01:25,790 And also giving them an idea about what they can expect from you. 22 00:01:26,830 --> 00:01:30,350 The other aspect of email sequence is like we were discussing earlier. 23 00:01:30,350 --> 00:01:37,310 Also, we need to clearly define what is the goal to achieve with this email sequence. 24 00:01:37,630 --> 00:01:42,470 There can be different types of businesses out there who have different goals altogether. 25 00:01:42,470 --> 00:01:50,070 So you need to also clearly define what do you really want to achieve as a goal through this email sequence. 26 00:01:51,710 --> 00:01:53,230 So there can be different scenarios. 27 00:01:53,230 --> 00:01:54,830 So one scenario can be one. 28 00:01:54,830 --> 00:02:01,070 One of the goals can be that you want to sell your products and services through the email sequence. 29 00:02:01,110 --> 00:02:05,310 Now in such a case we need to this is only possible. 30 00:02:05,310 --> 00:02:11,540 And you can do so through email sequence when you in each of your emails which you're sharing with them, 31 00:02:11,740 --> 00:02:13,500 you are adding value in it. 32 00:02:14,100 --> 00:02:15,260 Okay, so you're adding value. 33 00:02:15,300 --> 00:02:19,060 You're giving information of of value to them. 34 00:02:19,060 --> 00:02:23,780 And they read through this and they are influenced by the information which you have provided. 35 00:02:24,020 --> 00:02:27,700 And now they are ready to buy your product or services. 36 00:02:28,460 --> 00:02:31,020 So this can be one of the goals which people can have. 37 00:02:31,740 --> 00:02:37,860 Another one can be wherein I just want to the email sequences are created to increase credibility. 38 00:02:38,340 --> 00:02:43,780 I'm not planning to sell anything through the email marketing, but I want to just build credibility 39 00:02:43,940 --> 00:02:47,380 with my users who have come to my list. 40 00:02:47,380 --> 00:02:54,460 And that is why I have built out an email sequence where I give a lot of information regarding a particular 41 00:02:54,460 --> 00:02:55,020 topic. 42 00:02:56,380 --> 00:03:03,540 The other aspect of a goal which can be there is wherein I want to inform my users about products and 43 00:03:03,540 --> 00:03:04,100 services. 44 00:03:04,100 --> 00:03:08,980 I'm not selling it, but I just want to give them information, create some awareness about the product 45 00:03:08,980 --> 00:03:12,500 and services which we have and then leave it up there. 46 00:03:13,380 --> 00:03:17,340 So the intent is just to make them aware about what we have to offer. 47 00:03:18,740 --> 00:03:25,100 Similarly, a lot of businesses can be there whose goal of creating email marketing is just to send 48 00:03:25,140 --> 00:03:29,780 news or updates regarding products and services which they are bringing in. 49 00:03:30,100 --> 00:03:35,860 If there is any new product launch, or if, let's say there is a new blog page which you have written. 50 00:03:35,860 --> 00:03:42,020 So in such a case, in the email sequence, the four email sequence which we send out, we can add another 51 00:03:42,060 --> 00:03:47,540 email to that, wherein we give them an update about the new blog which we have written. 52 00:03:47,780 --> 00:03:48,060 Okay. 53 00:03:48,100 --> 00:03:50,780 So that people can read that as well. 54 00:03:50,780 --> 00:03:55,900 And if they are interested ever in the future, they can reach out to us for doing business with us. 55 00:03:56,540 --> 00:04:02,700 So there can be various reasons or goals based on which these email sequences can be created. 56 00:04:03,420 --> 00:04:10,180 Another goal can be wherein we want to send out email sequences on specific dates, which can be like 57 00:04:10,180 --> 00:04:13,580 a Father's Day or a mother's day, Christmas, or on holidays. 58 00:04:14,220 --> 00:04:21,890 So now we are trying to reach out to our customers on a seasonal basis and based on which we see we 59 00:04:21,890 --> 00:04:25,890 want to get some leads generated, sales generated from that. 60 00:04:26,250 --> 00:04:30,250 So this can be another approach of sending out email sequence. 61 00:04:30,890 --> 00:04:38,090 And then if the email sequence can also be used for talking about new product launches, services which 62 00:04:38,090 --> 00:04:39,850 we are bringing in the market. 63 00:04:40,210 --> 00:04:44,370 So we can make them aware about it that these are there are new products which are coming in and they 64 00:04:44,370 --> 00:04:49,170 can check it out, and if it adds value to them, they can go ahead and purchase it. 65 00:04:50,010 --> 00:04:50,890 So like this. 66 00:04:50,930 --> 00:04:55,810 We can build out different types of email sequences guys for various goals. 67 00:04:56,250 --> 00:05:02,090 So in the coming videos we are going to see similarly email sequence created on the platform where we 68 00:05:02,130 --> 00:05:07,690 are going to see and reach out to the new customers, new users who are joining our list. 69 00:05:07,970 --> 00:05:12,970 So let's have a look at that and see how we can build it out on our Mailerlite account. 70 00:05:13,730 --> 00:05:19,170 Thank you so much, guys, for listening to me on this session, and I will see you in the next video.