1 00:00:02,400 --> 00:00:02,880 Hi guys. 2 00:00:02,880 --> 00:00:04,000 Welcome to this session. 3 00:00:04,000 --> 00:00:09,520 In this session we'll see how we can create an automation for our new customers who are joining our 4 00:00:09,520 --> 00:00:11,320 list on the Mailerlite account. 5 00:00:11,560 --> 00:00:12,760 So let's begin. 6 00:00:12,760 --> 00:00:17,640 And we can create this automation from the automation section which we get on the account. 7 00:00:17,960 --> 00:00:21,480 So once we are here we can start creating a new automation. 8 00:00:23,040 --> 00:00:28,520 So we're going to start from scratch so we can give it a name let's say new subscribers. 9 00:00:31,520 --> 00:00:33,280 And we're going to start building it out. 10 00:00:33,280 --> 00:00:36,640 So we'll take the same example which we had talked about earlier also. 11 00:00:36,640 --> 00:00:43,560 So let's say we are creating this sequence for emails which we want to send out to our people with a 12 00:00:43,560 --> 00:00:44,360 welcome email. 13 00:00:44,520 --> 00:00:46,320 So let's begin with this. 14 00:00:47,480 --> 00:00:51,480 So here you're going to start off with it ideally speaking. 15 00:00:51,480 --> 00:00:57,480 So what we are doing is we want to create this for people who are joining the particular group okay. 16 00:00:57,520 --> 00:00:59,520 So we are going to mention the group as well. 17 00:00:59,520 --> 00:01:06,320 Let's say people who are joining the Facebook group for students is the one where I want to start off 18 00:01:06,320 --> 00:01:07,680 with this email sequence. 19 00:01:11,080 --> 00:01:12,680 And now you can save this. 20 00:01:13,720 --> 00:01:16,600 So now we have this on the starting. 21 00:01:16,760 --> 00:01:16,960 Okay. 22 00:01:16,960 --> 00:01:19,040 So now it will give you multiple options. 23 00:01:19,280 --> 00:01:24,680 So what we want to do is we want to send out the first email to them, which is ideally going to be 24 00:01:24,720 --> 00:01:25,800 a welcome email. 25 00:01:29,480 --> 00:01:30,720 In this particular manner. 26 00:01:30,920 --> 00:01:32,920 We can provide other details. 27 00:01:32,960 --> 00:01:36,200 Who is it sending it from the sender email okay. 28 00:01:36,240 --> 00:01:40,880 We can also design the email the content of it, which we'll see in the coming videos. 29 00:01:41,720 --> 00:01:46,920 You can also set any tracking if you want to do UTM tags parameters which you want to set. 30 00:01:46,920 --> 00:01:48,280 You can do that here as well. 31 00:01:48,920 --> 00:01:50,600 And you can choose your language. 32 00:01:50,880 --> 00:01:53,680 So this is going to be the first part. 33 00:01:54,600 --> 00:01:58,240 Now after this we want to look at the second email. 34 00:01:58,440 --> 00:02:02,000 So we can go ahead and add the second email here okay. 35 00:02:02,040 --> 00:02:05,640 Where we can give more information content topics about it. 36 00:02:05,920 --> 00:02:09,440 But now if you see there is a problem here. 37 00:02:09,640 --> 00:02:15,200 The problem is that how let's say this is what we have implemented and this has started running. 38 00:02:15,320 --> 00:02:21,600 So how it is going to look like to a user, a user who just subscribed to your mailing list will first 39 00:02:21,600 --> 00:02:23,400 receive the welcome email. 40 00:02:24,040 --> 00:02:31,280 And then right after that he will receive the second email, which is not that a good user experience 41 00:02:31,440 --> 00:02:32,240 we would say. 42 00:02:32,360 --> 00:02:38,760 So what we would want is that between the first email and second email, there is a time delay. 43 00:02:39,600 --> 00:02:44,840 So what we are going to do is rather than this, we are going to add a delay first. 44 00:02:45,440 --> 00:02:47,880 So here you can add a delay okay. 45 00:02:47,880 --> 00:02:49,640 Let's say a delay of one day. 46 00:02:49,920 --> 00:02:53,520 You can have different types of scheduling which you can do out here. 47 00:02:53,520 --> 00:02:55,720 As you can see multiple options available. 48 00:02:55,840 --> 00:03:03,280 So we are putting a delay of one day after one day is when we want to send out the second email. 49 00:03:03,920 --> 00:03:05,160 So now this is better. 50 00:03:08,360 --> 00:03:10,200 So we can put the second email okay. 51 00:03:10,240 --> 00:03:13,760 Provide all the information and save this and move forward. 52 00:03:14,840 --> 00:03:19,520 And similarly, we are going to follow with the third email which we want to send out. 53 00:03:19,720 --> 00:03:26,560 So there as well, what we are going to do is we are going to go ahead and add a delay, let's say a 54 00:03:26,560 --> 00:03:27,680 delay of two days. 55 00:03:30,640 --> 00:03:32,640 And now comes the third email. 56 00:03:38,520 --> 00:03:43,040 Which you can provide out here once you provide the third email. 57 00:03:43,240 --> 00:03:48,840 Now after this you want to segment and see what kind of users you want to reach out to. 58 00:03:48,880 --> 00:03:52,200 So here what we are going to make use of is a condition. 59 00:03:53,040 --> 00:03:57,120 So condition will based on certain actions which people have taken. 60 00:03:57,120 --> 00:04:03,640 Now you want to segment them into different groups and give them different types of treatment okay. 61 00:04:03,680 --> 00:04:07,080 So here with the help of condition we are going to split. 62 00:04:07,120 --> 00:04:12,960 We are going to split the whole mailing list users into into different groups. 63 00:04:13,160 --> 00:04:16,320 So and that is where you can make use of conditions. 64 00:04:16,510 --> 00:04:18,550 So Miller Lite gives you two options. 65 00:04:18,550 --> 00:04:21,270 Any rule or all rules. 66 00:04:21,270 --> 00:04:22,350 Any rule means. 67 00:04:22,350 --> 00:04:25,150 So here you're going to add some conditions. 68 00:04:25,270 --> 00:04:33,430 And any rule means that if any of the conditions are met then we go with the green path. 69 00:04:34,270 --> 00:04:39,310 However, all rules means that all the conditions need to meet. 70 00:04:39,550 --> 00:04:42,190 Only then it can go through the green path. 71 00:04:43,550 --> 00:04:44,070 Okay. 72 00:04:44,110 --> 00:04:44,550 All right. 73 00:04:44,550 --> 00:04:46,270 So we'll see this with an example. 74 00:04:46,270 --> 00:04:50,430 So let's say I'm choosing a particular activity over here. 75 00:04:54,030 --> 00:05:00,910 So now we have put a condition that the users particularly who clicked on the email okay. 76 00:05:01,270 --> 00:05:06,350 If it meets this rule okay they're going to go to the green path okay. 77 00:05:06,510 --> 00:05:10,550 If I are in case of all rules it is going to be same again. 78 00:05:10,550 --> 00:05:14,310 Because right now there is only one condition which we have created okay. 79 00:05:14,350 --> 00:05:15,950 But now look at this. 80 00:05:15,950 --> 00:05:17,550 If I add another condition. 81 00:05:23,790 --> 00:05:26,150 So now we have two conditions over here. 82 00:05:26,430 --> 00:05:32,950 So how this is going to work is if I choose any rule then any of these conditions, either this one 83 00:05:33,230 --> 00:05:39,070 or this one, if meets the criteria it will go through the green part. 84 00:05:39,350 --> 00:05:46,910 But if I choose all rules and it becomes and then both the conditions need to meet, then only it will 85 00:05:46,910 --> 00:05:48,110 go through the green part. 86 00:05:48,550 --> 00:05:53,990 That is how you can customize the rule for yourself and build it out. 87 00:05:54,310 --> 00:05:56,990 So let's say we are going ahead with this. 88 00:05:59,310 --> 00:06:04,750 Right now wherein we are saying this one and we save this. 89 00:06:04,750 --> 00:06:09,230 So this is a group which has been created and now the action which you want to take. 90 00:06:09,230 --> 00:06:10,910 So now we have segmented them. 91 00:06:11,190 --> 00:06:11,590 Okay. 92 00:06:11,630 --> 00:06:15,030 So what do you want to do with the people who go through the green path. 93 00:06:16,350 --> 00:06:17,590 You can put an action. 94 00:06:17,590 --> 00:06:23,310 So let's say you want to specifically move them to a different group altogether. 95 00:06:23,310 --> 00:06:28,870 So these are all people from the Facebook group specifically, which we are looking at, what you want 96 00:06:28,870 --> 00:06:32,910 to do is move them from Facebook group to another group. 97 00:06:33,310 --> 00:06:33,590 Okay. 98 00:06:33,630 --> 00:06:34,750 So let's move that. 99 00:06:35,190 --> 00:06:39,910 So you're going to move them from Facebook group to let's say email group. 100 00:06:41,070 --> 00:06:43,990 So this way I can create this part. 101 00:06:44,750 --> 00:06:49,070 And for the people who did not meet the criteria okay. 102 00:06:49,110 --> 00:06:55,590 For them, I want to again go ahead and send them out an another email. 103 00:06:55,590 --> 00:06:57,110 Let's say okay. 104 00:06:57,150 --> 00:07:03,870 So another email, which can be a let's say a free guide which I want to provide them. 105 00:07:04,030 --> 00:07:04,270 Okay. 106 00:07:04,310 --> 00:07:06,750 Which gives more information regarding the business. 107 00:07:06,750 --> 00:07:08,950 And I want to set this up for them. 108 00:07:09,590 --> 00:07:13,590 Now here again, if you see closely there is a problem. 109 00:07:13,950 --> 00:07:22,070 The problem is after the third email, just after the third email they will get the another both the 110 00:07:22,070 --> 00:07:24,430 options which is coming up over here for them. 111 00:07:24,790 --> 00:07:30,910 Here again we should have added another delay after which we could have gone ahead with the conditions 112 00:07:30,910 --> 00:07:32,150 emails being sent out. 113 00:07:32,430 --> 00:07:37,430 So we have to go back and add one more delay out here. 114 00:07:38,550 --> 00:07:40,630 So now this looks proper. 115 00:07:41,350 --> 00:07:48,870 So this is a simple email sequence guys, which we have created now to nurture our new subscribers, 116 00:07:48,870 --> 00:07:50,590 people who are joining our list. 117 00:07:50,630 --> 00:07:56,790 We are sending them a welcome email and then a sequence of couple of more emails and then providing 118 00:07:56,790 --> 00:08:02,310 them some more information to segment them into different groups eventually, so that we can nurture 119 00:08:02,310 --> 00:08:03,670 them differently over there. 120 00:08:04,230 --> 00:08:05,270 I hope this makes sense. 121 00:08:05,270 --> 00:08:12,510 I hope you understand how very easily you can build out such a email sequence on the Miller Lite account, 122 00:08:12,510 --> 00:08:17,470 and you can use this for different scenarios so you can build it out for different situations, different 123 00:08:17,470 --> 00:08:20,070 types of customers whom you want to cater to. 124 00:08:20,110 --> 00:08:25,670 And you can set this automation so that you don't have to do this again and again manually later on. 125 00:08:26,310 --> 00:08:31,470 Thank you so much guys for listening in to this, and I will see you in the next video.