Hi guys.
Welcome to this session.
In this session we'll see how we can create an automation for our new customers who are joining our
list on the Mailerlite account.
So let's begin.
And we can create this automation from the automation section which we get on the account.
So once we are here we can start creating a new automation.
So we're going to start from scratch so we can give it a name let's say new subscribers.
And we're going to start building it out.
So we'll take the same example which we had talked about earlier also.
So let's say we are creating this sequence for emails which we want to send out to our people with a
welcome email.
So let's begin with this.
So here you're going to start off with it ideally speaking.
So what we are doing is we want to create this for people who are joining the particular group okay.
So we are going to mention the group as well.
Let's say people who are joining the Facebook group for students is the one where I want to start off
with this email sequence.
And now you can save this.
So now we have this on the starting.
Okay.
So now it will give you multiple options.
So what we want to do is we want to send out the first email to them, which is ideally going to be
a welcome email.
In this particular manner.
We can provide other details.
Who is it sending it from the sender email okay.
We can also design the email the content of it, which we'll see in the coming videos.
You can also set any tracking if you want to do UTM tags parameters which you want to set.
You can do that here as well.
And you can choose your language.
So this is going to be the first part.
Now after this we want to look at the second email.
So we can go ahead and add the second email here okay.
Where we can give more information content topics about it.
But now if you see there is a problem here.
The problem is that how let's say this is what we have implemented and this has started running.
So how it is going to look like to a user, a user who just subscribed to your mailing list will first
receive the welcome email.
And then right after that he will receive the second email, which is not that a good user experience
we would say.
So what we would want is that between the first email and second email, there is a time delay.
So what we are going to do is rather than this, we are going to add a delay first.
So here you can add a delay okay.
Let's say a delay of one day.
You can have different types of scheduling which you can do out here.
As you can see multiple options available.
So we are putting a delay of one day after one day is when we want to send out the second email.
So now this is better.
So we can put the second email okay.
Provide all the information and save this and move forward.
And similarly, we are going to follow with the third email which we want to send out.
So there as well, what we are going to do is we are going to go ahead and add a delay, let's say a
delay of two days.
And now comes the third email.
Which you can provide out here once you provide the third email.
Now after this you want to segment and see what kind of users you want to reach out to.
So here what we are going to make use of is a condition.
So condition will based on certain actions which people have taken.
Now you want to segment them into different groups and give them different types of treatment okay.
So here with the help of condition we are going to split.
We are going to split the whole mailing list users into into different groups.
So and that is where you can make use of conditions.
So Miller Lite gives you two options.
Any rule or all rules.
Any rule means.
So here you're going to add some conditions.
And any rule means that if any of the conditions are met then we go with the green path.
However, all rules means that all the conditions need to meet.
Only then it can go through the green path.
Okay.
All right.
So we'll see this with an example.
So let's say I'm choosing a particular activity over here.
So now we have put a condition that the users particularly who clicked on the email okay.
If it meets this rule okay they're going to go to the green path okay.
If I are in case of all rules it is going to be same again.
Because right now there is only one condition which we have created okay.
But now look at this.
If I add another condition.
So now we have two conditions over here.
So how this is going to work is if I choose any rule then any of these conditions, either this one
or this one, if meets the criteria it will go through the green part.
But if I choose all rules and it becomes and then both the conditions need to meet, then only it will
go through the green part.
That is how you can customize the rule for yourself and build it out.
So let's say we are going ahead with this.
Right now wherein we are saying this one and we save this.
So this is a group which has been created and now the action which you want to take.
So now we have segmented them.
Okay.
So what do you want to do with the people who go through the green path.
You can put an action.
So let's say you want to specifically move them to a different group altogether.
So these are all people from the Facebook group specifically, which we are looking at, what you want
to do is move them from Facebook group to another group.
Okay.
So let's move that.
So you're going to move them from Facebook group to let's say email group.
So this way I can create this part.
And for the people who did not meet the criteria okay.
For them, I want to again go ahead and send them out an another email.
Let's say okay.
So another email, which can be a let's say a free guide which I want to provide them.
Okay.
Which gives more information regarding the business.
And I want to set this up for them.
Now here again, if you see closely there is a problem.
The problem is after the third email, just after the third email they will get the another both the
options which is coming up over here for them.
Here again we should have added another delay after which we could have gone ahead with the conditions
emails being sent out.
So we have to go back and add one more delay out here.
So now this looks proper.
So this is a simple email sequence guys, which we have created now to nurture our new subscribers,
people who are joining our list.
We are sending them a welcome email and then a sequence of couple of more emails and then providing
them some more information to segment them into different groups eventually, so that we can nurture
them differently over there.
I hope this makes sense.
I hope you understand how very easily you can build out such a email sequence on the Miller Lite account,
and you can use this for different scenarios so you can build it out for different situations, different
types of customers whom you want to cater to.
And you can set this automation so that you don't have to do this again and again manually later on.
Thank you so much guys for listening in to this, and I will see you in the next video.