1 00:00:02,320 --> 00:00:02,760 Hi guys. 2 00:00:02,760 --> 00:00:03,880 Welcome to this session. 3 00:00:03,880 --> 00:00:08,240 In this session we wanted to talk about how to analyze the campaign's data. 4 00:00:08,240 --> 00:00:13,240 So once you start running your email marketing campaigns it becomes important for us to analyze this 5 00:00:13,240 --> 00:00:15,400 data to to analyze this. 6 00:00:15,400 --> 00:00:18,880 There are certain metrics which we should be understanding very clearly. 7 00:00:19,120 --> 00:00:20,400 So let's have a look at this. 8 00:00:20,400 --> 00:00:26,520 So these are some of the most common KPIs for understanding the email marketing campaigns data. 9 00:00:27,240 --> 00:00:29,440 So the first one is going to be open rate. 10 00:00:29,680 --> 00:00:36,520 Open rate is basically a ratio between out of the total number of times the number of emails which were 11 00:00:36,520 --> 00:00:40,200 sent out, how many emails were opened by our users. 12 00:00:40,560 --> 00:00:49,320 So let's say if I send out 100 emails to our users, out of that hundred emails, if 40 emails are opened, 13 00:00:49,520 --> 00:00:51,840 then my open rate is 40%. 14 00:00:52,240 --> 00:00:57,280 So this is one of the important metrics or KPIs which we track over here. 15 00:00:58,560 --> 00:01:01,000 Another one is going to be click through rates. 16 00:01:01,040 --> 00:01:08,390 Click through rate is what percentage of the people actually click on the links in the email provided. 17 00:01:08,750 --> 00:01:15,310 So the emails which we have sent out now in that email, what percentage or how many people click on 18 00:01:15,310 --> 00:01:17,550 the links provided inside the email? 19 00:01:17,830 --> 00:01:24,190 This also is very important because this shows us that how much of a of the email content people are 20 00:01:24,230 --> 00:01:24,750 reading. 21 00:01:24,990 --> 00:01:27,830 People are going through and people are able to understand. 22 00:01:27,990 --> 00:01:34,030 So we also want to make sure that we have a high click through rates, which give us a confidence that 23 00:01:34,030 --> 00:01:37,430 people like our content and they are interacting with our content. 24 00:01:38,230 --> 00:01:41,710 The other aspect of it is going to be unsubscribing. 25 00:01:41,870 --> 00:01:48,150 So we just want to keep a track of also how many people unsubscribe from our email list. 26 00:01:48,310 --> 00:01:55,750 So which gives us an indicator of what what percentage of people find our content an irrelevant for 27 00:01:55,750 --> 00:01:56,070 them. 28 00:02:00,110 --> 00:02:05,990 So these are some important KPIs which we should be looking at on the platform as well. 29 00:02:07,070 --> 00:02:13,970 So if you go to the Mailerlite account here on the dashboard, you will get to see such kind of information. 30 00:02:13,970 --> 00:02:15,570 Opens clicks. 31 00:02:15,570 --> 00:02:18,090 This is where you will see data coming up. 32 00:02:18,570 --> 00:02:23,090 Also, campaign wise, it will give you information that which are the campaigns, which are running, 33 00:02:23,090 --> 00:02:28,370 how many emails were sent, how much percentage was opened, clicked, unsubscribed. 34 00:02:28,610 --> 00:02:31,410 So you will get data over here as well. 35 00:02:31,890 --> 00:02:38,050 If you want to see the data at a campaign level, then we can do that as well by going to the campaigns 36 00:02:38,050 --> 00:02:42,570 section specifically where the complete information will be provided. 37 00:02:43,290 --> 00:02:51,250 So now once the campaign starts running, it becomes important for us also to analyze or optimize these 38 00:02:51,250 --> 00:02:52,170 campaigns. 39 00:02:52,170 --> 00:02:56,610 So there are few things which we can certainly look at to optimize campaigns. 40 00:02:56,930 --> 00:03:01,730 So the first is we should be focusing on increasing the click through rates. 41 00:03:02,330 --> 00:03:07,370 Now as we spoke about it, click through rates are the percentage of how many people clicking on the 42 00:03:07,370 --> 00:03:10,210 links provided in the emails which we send. 43 00:03:10,730 --> 00:03:17,370 Now in order to improve click through rate, what we have to look at is how can we provide more value 44 00:03:17,490 --> 00:03:18,640 to our users. 45 00:03:18,840 --> 00:03:24,400 So in the emails which we are sending out, if you are able to provide a lot of more value, then only 46 00:03:24,400 --> 00:03:27,760 we can expect high click through rates to happen. 47 00:03:27,800 --> 00:03:33,960 People will be more engaging with our content and possibly click on various links on it to go to different 48 00:03:33,960 --> 00:03:35,320 pages of our website. 49 00:03:35,680 --> 00:03:41,200 So we have to work a lot on improving the value which we are providing in our emails. 50 00:03:42,680 --> 00:03:48,240 The other aspect of it is increasing the open rates, which we can try to optimize the performance. 51 00:03:48,400 --> 00:03:55,720 So for getting better open rates, what we have to look at is we have to make our subject lines much 52 00:03:55,720 --> 00:03:58,560 more impactful and intriguing. 53 00:03:58,800 --> 00:04:02,120 And uh, it should be very much appealing. 54 00:04:02,280 --> 00:04:08,400 So when you have your subject lines very appealing, then we can say that it can have a better open 55 00:04:08,400 --> 00:04:08,760 rates. 56 00:04:08,760 --> 00:04:10,360 People will tend to click on it. 57 00:04:10,400 --> 00:04:16,640 It should have that sense of suspense or urgency, which we can add to the subject lines, which can 58 00:04:16,640 --> 00:04:22,120 make people, uh, trigger them to click on it and come to the and visit the email. 59 00:04:23,080 --> 00:04:28,020 The other aspect is going to be obviously increasing our subscribers. 60 00:04:29,180 --> 00:04:34,340 So we should be creating a lot more content and the different sources which we are using, where we 61 00:04:34,340 --> 00:04:37,100 are promoting our content on our website. 62 00:04:37,100 --> 00:04:42,260 We should be doing a lot of more marketing of our website and on social media platforms where we are 63 00:04:42,260 --> 00:04:45,420 available, where we try to engage with our customers more. 64 00:04:45,580 --> 00:04:51,180 We need to increase that in order to build our subscribers population. 65 00:04:51,420 --> 00:04:52,940 So over a period of time. 66 00:04:52,940 --> 00:04:58,620 So when we are continuously building content, we should be going ahead and doing regular content posts, 67 00:04:58,620 --> 00:05:04,780 which we can do across all social media platforms to generate that kind of traffic to our page, which 68 00:05:04,780 --> 00:05:07,220 can increase the number of subscribers for us. 69 00:05:07,580 --> 00:05:13,180 So these are three optimization tips which we can always keep in mind and we should be working on when 70 00:05:13,180 --> 00:05:15,500 we are running our email marketing campaigns. 71 00:05:15,860 --> 00:05:16,900 I hope this makes sense. 72 00:05:16,900 --> 00:05:21,660 You understand these points and you are able to apply them implement them in your business. 73 00:05:21,900 --> 00:05:26,860 Thank you so much guys for listening in to this and I will see you in the next video.