Hi guys.
Welcome to this session.
In this session we wanted to talk about how to analyze the campaign's data.
So once you start running your email marketing campaigns it becomes important for us to analyze this
data to to analyze this.
There are certain metrics which we should be understanding very clearly.
So let's have a look at this.
So these are some of the most common KPIs for understanding the email marketing campaigns data.
So the first one is going to be open rate.
Open rate is basically a ratio between out of the total number of times the number of emails which were
sent out, how many emails were opened by our users.
So let's say if I send out 100 emails to our users, out of that hundred emails, if 40 emails are opened,
then my open rate is 40%.
So this is one of the important metrics or KPIs which we track over here.
Another one is going to be click through rates.
Click through rate is what percentage of the people actually click on the links in the email provided.
So the emails which we have sent out now in that email, what percentage or how many people click on
the links provided inside the email?
This also is very important because this shows us that how much of a of the email content people are
reading.
People are going through and people are able to understand.
So we also want to make sure that we have a high click through rates, which give us a confidence that
people like our content and they are interacting with our content.
The other aspect of it is going to be unsubscribing.
So we just want to keep a track of also how many people unsubscribe from our email list.
So which gives us an indicator of what what percentage of people find our content an irrelevant for
them.
So these are some important KPIs which we should be looking at on the platform as well.
So if you go to the Mailerlite account here on the dashboard, you will get to see such kind of information.
Opens clicks.
This is where you will see data coming up.
Also, campaign wise, it will give you information that which are the campaigns, which are running,
how many emails were sent, how much percentage was opened, clicked, unsubscribed.
So you will get data over here as well.
If you want to see the data at a campaign level, then we can do that as well by going to the campaigns
section specifically where the complete information will be provided.
So now once the campaign starts running, it becomes important for us also to analyze or optimize these
campaigns.
So there are few things which we can certainly look at to optimize campaigns.
So the first is we should be focusing on increasing the click through rates.
Now as we spoke about it, click through rates are the percentage of how many people clicking on the
links provided in the emails which we send.
Now in order to improve click through rate, what we have to look at is how can we provide more value
to our users.
So in the emails which we are sending out, if you are able to provide a lot of more value, then only
we can expect high click through rates to happen.
People will be more engaging with our content and possibly click on various links on it to go to different
pages of our website.
So we have to work a lot on improving the value which we are providing in our emails.
The other aspect of it is increasing the open rates, which we can try to optimize the performance.
So for getting better open rates, what we have to look at is we have to make our subject lines much
more impactful and intriguing.
And uh, it should be very much appealing.
So when you have your subject lines very appealing, then we can say that it can have a better open
rates.
People will tend to click on it.
It should have that sense of suspense or urgency, which we can add to the subject lines, which can
make people, uh, trigger them to click on it and come to the and visit the email.
The other aspect is going to be obviously increasing our subscribers.
So we should be creating a lot more content and the different sources which we are using, where we
are promoting our content on our website.
We should be doing a lot of more marketing of our website and on social media platforms where we are
available, where we try to engage with our customers more.
We need to increase that in order to build our subscribers population.
So over a period of time.
So when we are continuously building content, we should be going ahead and doing regular content posts,
which we can do across all social media platforms to generate that kind of traffic to our page, which
can increase the number of subscribers for us.
So these are three optimization tips which we can always keep in mind and we should be working on when
we are running our email marketing campaigns.
I hope this makes sense.
You understand these points and you are able to apply them implement them in your business.
Thank you so much guys for listening in to this and I will see you in the next video.