Hi guys.
Welcome to this session.
In this session we'll talk about the social media automation strategy.
So before we start looking at how we can do automation for social media, we need to build a particular
strategy around what specifically do we want to automate.
So like we spoke about the case that in social media automation there are different things which you
can automate like posting new content, scheduling posts, republishing content, curating content.
There are various things which you can do chat bots, automated responses, producing analytics reports,
social media automation and automation.
All these are some features of the automation which you can do in social media.
But very important for us to understand is also that what exactly would you like to automate, which
is going to reduce your time?
Okay.
So that we have to figure out.
So for doing so, the first thing which we think about is which are the platforms where we are going
to post.
So let's say that's Facebook Instagram LinkedIn okay.
And now what all things would you like to automate here.
So for example uh, the one of the things which you can be automating is posting new content.
Now, in a normal situation, how that is going to work out is you have to manually go to each and every
platform, and you have to post the content on each of them individually.
Now that can be a tedious, time consuming job.
Now this is something which we can automate.
We can use an automation software wherein we just create the content on that software, and then the
software will go ahead and post that content on multiple platforms in one go.
So that is what we are looking at here as social media automation.
Another thing similarly can be scheduling post.
Now as you can understand, if you are doing it manually, then again, it's a very human thing which
we have to do on a regular basis.
We have to go ahead and post on social media platforms on a regular basis, rather than that you can
automate this whole activity by scheduling it.
That also can be possible through these automation platforms, where you can schedule your posts so
that they go out on the on the specified time and day as designed by you.
Another thing which we can do here is republishing the content.
Now, a lot of times it happens that the content, which we post on different social media platforms,
does not reach the significant amount of users.
So in such a case, what is suggested is to republish.
We can again post that content maybe after a couple of months, couple of days time.
Now this also can be automated by these platforms, which we're going to see in the coming videos where
it will republish your content over a period of time.
So these are something which you need to sit down and think.
So these are just ideas which I'm throwing at you to think about.
What all things would you like to automate in a social media marketing specifically, which takes most
of your time?
And then you can go ahead and automate these through the platforms?
We will see.
I hope this makes sense.
You understand the strategy behind social media automation specifically, and how we should be using
it to maximize the the ROI out.
Thank you so much, guys for listening in to this and I will see you in the next video.