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Hi guys.

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Welcome to this session.

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In this session we'll talk about the social media automation strategy.

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So before we start looking at how we can do automation for social media, we need to build a particular

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strategy around what specifically do we want to automate.

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So like we spoke about the case that in social media automation there are different things which you

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can automate like posting new content, scheduling posts, republishing content, curating content.

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There are various things which you can do chat bots, automated responses, producing analytics reports,

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social media automation and automation.

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All these are some features of the automation which you can do in social media.

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But very important for us to understand is also that what exactly would you like to automate, which

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is going to reduce your time?

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Okay.

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So that we have to figure out.

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So for doing so, the first thing which we think about is which are the platforms where we are going

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to post.

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So let's say that's Facebook Instagram LinkedIn okay.

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And now what all things would you like to automate here.

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So for example uh, the one of the things which you can be automating is posting new content.

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Now, in a normal situation, how that is going to work out is you have to manually go to each and every

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platform, and you have to post the content on each of them individually.

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Now that can be a tedious, time consuming job.

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Now this is something which we can automate.

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We can use an automation software wherein we just create the content on that software, and then the

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software will go ahead and post that content on multiple platforms in one go.

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So that is what we are looking at here as social media automation.

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Another thing similarly can be scheduling post.

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Now as you can understand, if you are doing it manually, then again, it's a very human thing which

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we have to do on a regular basis.

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We have to go ahead and post on social media platforms on a regular basis, rather than that you can

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automate this whole activity by scheduling it.

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That also can be possible through these automation platforms, where you can schedule your posts so

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that they go out on the on the specified time and day as designed by you.

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Another thing which we can do here is republishing the content.

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Now, a lot of times it happens that the content, which we post on different social media platforms,

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does not reach the significant amount of users.

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So in such a case, what is suggested is to republish.

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We can again post that content maybe after a couple of months, couple of days time.

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Now this also can be automated by these platforms, which we're going to see in the coming videos where

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it will republish your content over a period of time.

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So these are something which you need to sit down and think.

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So these are just ideas which I'm throwing at you to think about.

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What all things would you like to automate in a social media marketing specifically, which takes most

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of your time?

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And then you can go ahead and automate these through the platforms?

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We will see.

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I hope this makes sense.

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You understand the strategy behind social media automation specifically, and how we should be using

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it to maximize the the ROI out.

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Thank you so much, guys for listening in to this and I will see you in the next video.