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Hi guys.

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Welcome to this session.

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So in this session we want to talk about the content strategy the content creation and distribution

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strategy which you can think of pursuing which we are here to discuss.

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So let's have a look at this.

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So once you start looking at content creation and distribution there can be different type of content

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which we can create and distribute.

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So now there can be YouTube videos.

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You can also create podcast about your products and services.

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You can create blogs, articles.

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You can also do Instagram, post reels, stories, images, videos, Facebook posts and videos.

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You can do ads as well.

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So there are various types of content which can be created and then you can distribute.

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Now the idea is what we want to discuss here is a specific way by which you can do this distribution

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specifically, which is the content strategy, which we want to propose to you guys.

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So the idea is that what you can do is you can first of all, build a specific video content, a long

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form video content, let's say 30 minutes and more video content, which you create and make it a schedule,

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which is where you're going to build this content on a weekly basis.

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Now, once the video content is created, obviously you can post it on YouTube, which can drive traffic

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to your videos and eventually to your website.

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But apart from that, we can also use descript as a tool where we can extract the audio of this particular

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video which we have created, and now we can post that as a podcast.

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So the same video, but what we have done is we have taken out the audio and that we are using as a

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podcast and which can drive additional traffic to us.

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So now you have a podcast also ready based on the same video content.

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The other thing which you can do now is also that transcribe that particular video content.

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Use descript again and you can get the text.

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So descript can help you just completely transcribe get you the text.

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Once you get the text, you can just proofread it with ChatGPT so that it looks proper, absolutely

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fine grammatically.

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And also, uh, grammar wise and technically as well, it looks absolutely fine.

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And then you can post it like a blog or an article on your website.

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Now this way you are now generating blogs.

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You're generating articles based on the same original video content which we built.

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Other things which you can do is you can again use the script to segment your video content into small

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nuggets or chunks of of videos, which you can create out of that.

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Let's say we have created a video content around, uh, marketing automation, and now that's a 45 minutes

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long marketing automation where we talk about different types of marketing automation, which is there.

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So there is social media.

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There is, let's say chat bots.

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There are different types of marketing automation, which we talked about.

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Now you can use descript to segment it into smaller, smaller videos.

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And those you can post on your social media pages, which can be as a Facebook videos, Instagram or

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on LinkedIn.

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Now, similarly, you can do the same thing wherein you can use this script to segment your original

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video into smaller videos and use these smaller videos in your ads.

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So when you are planning to run some meta ads or let's say Google ads, then you can use these videos

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as well to drive traffic to your website and generate sales and revenue for yourself.

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So this is all generating getting created from your original one single video content which you created.

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So you can see this can be a really great way where you can strategize about how you want to distribute

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your content, build different versions of it, and now you can generate traffic based on this.

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And this you can do week over week.

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Okay, I hope this makes sense.

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You're able to understand the whole process, how you're going to do this okay.

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You can use this tool descript as well which for this particular purpose and ChatGPT which can help

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you in making the content better.

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I hope this process is clear.

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Thank you so much, guys for listening into this and I will see you in the next video.