Hi guys.
Welcome to this session.
So in this session we want to talk about the content strategy the content creation and distribution
strategy which you can think of pursuing which we are here to discuss.
So let's have a look at this.
So once you start looking at content creation and distribution there can be different type of content
which we can create and distribute.
So now there can be YouTube videos.
You can also create podcast about your products and services.
You can create blogs, articles.
You can also do Instagram, post reels, stories, images, videos, Facebook posts and videos.
You can do ads as well.
So there are various types of content which can be created and then you can distribute.
Now the idea is what we want to discuss here is a specific way by which you can do this distribution
specifically, which is the content strategy, which we want to propose to you guys.
So the idea is that what you can do is you can first of all, build a specific video content, a long
form video content, let's say 30 minutes and more video content, which you create and make it a schedule,
which is where you're going to build this content on a weekly basis.
Now, once the video content is created, obviously you can post it on YouTube, which can drive traffic
to your videos and eventually to your website.
But apart from that, we can also use descript as a tool where we can extract the audio of this particular
video which we have created, and now we can post that as a podcast.
So the same video, but what we have done is we have taken out the audio and that we are using as a
podcast and which can drive additional traffic to us.
So now you have a podcast also ready based on the same video content.
The other thing which you can do now is also that transcribe that particular video content.
Use descript again and you can get the text.
So descript can help you just completely transcribe get you the text.
Once you get the text, you can just proofread it with ChatGPT so that it looks proper, absolutely
fine grammatically.
And also, uh, grammar wise and technically as well, it looks absolutely fine.
And then you can post it like a blog or an article on your website.
Now this way you are now generating blogs.
You're generating articles based on the same original video content which we built.
Other things which you can do is you can again use the script to segment your video content into small
nuggets or chunks of of videos, which you can create out of that.
Let's say we have created a video content around, uh, marketing automation, and now that's a 45 minutes
long marketing automation where we talk about different types of marketing automation, which is there.
So there is social media.
There is, let's say chat bots.
There are different types of marketing automation, which we talked about.
Now you can use descript to segment it into smaller, smaller videos.
And those you can post on your social media pages, which can be as a Facebook videos, Instagram or
on LinkedIn.
Now, similarly, you can do the same thing wherein you can use this script to segment your original
video into smaller videos and use these smaller videos in your ads.
So when you are planning to run some meta ads or let's say Google ads, then you can use these videos
as well to drive traffic to your website and generate sales and revenue for yourself.
So this is all generating getting created from your original one single video content which you created.
So you can see this can be a really great way where you can strategize about how you want to distribute
your content, build different versions of it, and now you can generate traffic based on this.
And this you can do week over week.
Okay, I hope this makes sense.
You're able to understand the whole process, how you're going to do this okay.
You can use this tool descript as well which for this particular purpose and ChatGPT which can help
you in making the content better.
I hope this process is clear.
Thank you so much, guys for listening into this and I will see you in the next video.