Hi guys.
Welcome to this session.
So in this session we'll see how we can build our own custom GPT for our own usage.
So we spoke about custom GPT in the previous video as well where we spoke about the fact that custom
GPT are certain specific GPT which can be created, which are specialized in a specific thing.
So you can also build your own custom GPT on the platform.
So let's have a look at this.
So once you are on the ChatGPT platform we can go to explore GPT.
And here you will get the option over here to create a new GPT yourself.
So you can click on create button.
And now you can start building out the GPT on the left hand side.
And on the right hand side.
You can see the preview of it as well.
So here it says I'll help you build a new GPT.
You can say something like make a creative who helps generate visuals for your products and so on and
so forth.
So it's clearly asking us, what would you like to make?
So I'm going to give the information over here.
So let's say I'm from digital marketing performance marketing running Google Ads for my clients.
So I want to create a GPT which can help me optimize Google Ads campaigns.
So once I provide this, ChatGPT is going to take that into consideration and then suggest some name
for GPT.
Also, it will suggest some profile image of GPT as well.
So let's have a look at this.
Is suggesting the name as Google Ads Optimizer.
I'm saying this looks fine.
And then it's going to also help me generate a profile picture for the Google Ads Optimizer, which
we can use in our GPT.
Once we have this, then we will have to add certain specifications to it.
So now you can see the image has also been added.
The GPT is getting created on the right hand side.
Okay.
And let's go to the configuration part.
So the configuration part is where you actually go ahead and you can rename the GPT.
Or you can give it a new name.
So the naming of the GPT happens over here which you can customize as per your wish.
Then the description of the GPT, a basic line one line description, and then the instructions of GPT,
which you can see out here.
So this is where you can define your GPT in a much better manner.
So this is the information which it gives.
So usually this information is also good enough which it can absolutely help with.
Okay.
You can also see it has it can also provide guidance on performance.
Max all the latest things will be there.
Okay.
So if you want to add few things more to it you can do that also out here or else you can leave it as
is okay in the future.
If you see the responses are not so great, you can make those specifications by coming back to the
instructions part.
So let's say I want to also add over here that it can also help with.
Demand and campaigns as well okay.
So I'm just saving that also.
So this is where you actually define the capabilities of this GPT.
So it makes more sense that you add as specific information as you want so that the instructions are
very clear and the capabilities are defined properly.
The other things which you can give over here is uh knowledge.
So in knowledge you can also provide certain files.
So this can be additional information which you're giving from your own end.
Because you are specialized in this field you will have a lot of data around it as well.
So you can upload those files out here.
So this will be in addition to ChatGPT.
Personal knowledge about this particular field based on historical data.
This is on additional data files which you are giving so that the GPT becomes all the more acute to
answer any kind of queries.
Once you provide the files, uh, this is again optional.
You if you want, you can do so then the capabilities of GPT.
So web search it will be able to do search on web uh canvas.
it can use as well.
Dall-E three image generation it can do.
And also if you want it to generate code, you can take that off as well.
So these are all the things which you're going to define in your GPT specifically.
You also have an option to create new action if you want to do that.
So here you can give any APIs specifically.
You can choose the API.
You can give the URL okay.
You can define the you can authentications which you can give.
So let's say you want to give a particular API key for a specific let's say a Spotify.
You can give the API key and you can save that out here.
So this also you can do and this will fully create your GPT which you are trying to build out here.
And now you can create this.
Let's say I'm doing it only for me for now and we can save it also eventually you also getting the option
for a GPT store we had talked about earlier.
So these are ones you also have an option to list your GPT on the GPT store.
Okay, eventually OpenAI has plans to make it monetizable.
So once they will apply a revenue share model on the GPT on their store.
So you will be able to make revenue out of that as well.
So now that the GPT has been created, let's go ahead and let's look at how we can use it further.
So let's say I want to give it a particular scenario.
So now I have given the particular query over here wherein the situation is that the search campaign
has high CPA.
Okay, so now we are looking at how we can reduce the CPA.
So now you can see the ChatGPT.
The custom GPT we have created is giving us all the suggestions, improve keyword targeting, optimize
bidding strategy, improve ad copy and CTR, optimize the landing pages.
Audience targeting refinements which we can do.
And from my personal experience, these are all the practical things which we really do in the real
life, uh, when we're managing campaigns for our clients.
So this is going to be the process, guys, by through which you can go ahead and create a custom GPT
for yourself.
You also have an option over here to delete the GPT if you want to, or create a duplicate of it eventually
in the future.
I hope this makes sense.
You will understand the concept of how to build custom GPT.
Thank you so much guys for listening to this and I will see you in the next video.