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Hi guys.

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Welcome to this session.

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So in the previous sessions we saw how we can set up our Etsy business by linking it to a print on demand

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platform like Printify.

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And then we can sell our products from there.

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So now once you set up the Etsy business, it's also very much needed for us to make sure we're able

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to grow this on a regular basis.

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Okay, so for that, we can use certain external tools as well, which can give us some insights about

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what is majorly selling on Etsy.

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So we need to do this research on a regular basis to understand what is the most what people searches

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on Etsy or buys on Etsy specifically.

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So there are a lot of market research tools available, which you can get hand off and you can get access

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to that.

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And these tools can give you such insights.

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So from these tools, we will be able to know which are the top selling products or top shops on Etsy,

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which are working out and generating huge sales.

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So you get a lot of inspiration from there and based on those ideas which you get from these shops and

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top selling products, you generate similar images on Midjourney, and then you can put it up on your

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Etsy store to sell it as a t shirt once again.

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So let's have a look at this, guys, how we can start this research work.

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So for this market research we are going to make use of a tool which is Allura.

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Allura is an AI based tool which is basically a market research tool for Etsy wherein you can it gives

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us a lot of insights about what are the top selling shops on Etsy, the kind of searches happening on

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Etsy specifically.

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Okay, you can see all that insights and analytics in this tool.

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So they have a free and a paid version.

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So you get a lot of information in the free version as well.

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So I'll just show you how this looks like.

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So once you are on their dashboard.

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So this is the dashboard of Allura where we can come and we can come to the research part.

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And here you can look for products.

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So you want to see product specifically.

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So the tool will show you which are the top selling products right now and their analytics as well.

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So you can see this is the information it provides like this particular t shirt which is Donald Trump

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shooting t shirt.

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Okay.

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Uh which is being selling over here.

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Sales are here.

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So we can see the data over here.

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You can also go ahead and have a look at the t shirt and understand where it is on which store it is.

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So you can get that information also right out here.

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Specifically in this particular manner okay.

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So other than this a good idea or strategy to understand what sells more is by uh looking by shops as

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well.

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So if you do a research by shops over here, you will see all the top selling shops on Etsy, stores

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on Etsy, which are working out right now.

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So you will get a lot of insights about which category they are coming from.

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Okay.

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What kind of sales have they generated?

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What revenue have they generated?

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All that data is being shared with us over here.

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Okay.

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So you can see by sales, you can sort the data by sales as well and understand that information.

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Okay.

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So like for example you can see the first one bead board which has a rating of 4.85.

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Okay.

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They have these many sales okay.

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So if you see them specifically.

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So uh the tool gives us specific details.

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Number of sales.

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Okay.

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How much revenue have they generated.

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What has been their conversion rate.

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Okay.

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What was the monthly sales on an average okay.

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All that data is given to us.

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And then also it shows us which are the top selling products from their store.

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Okay.

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So this can give us a lot of idea to give us an idea that what is selling.

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So let's say uh, you can look at these products in this manner and then pick up these products.

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And possibly if this is something which is majorly going to sell, then you can go ahead and generate

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these.

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Also on Midjourney.

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This one specifically is related to jewelry.

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So something which we can't do on Midjourney.

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But I hope you get the idea that like this we can identify what are the top selling products.

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The other way of doing it as well is you can go to Etsy and on Etsy, whatever product.

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Let's say we are into selling t shirts business.

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So we look at all these and let's say we pick on a particular one.

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Let's say this one.

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And we can go to their store.

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So their store is what a dream apparel.

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So we are going there.

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So this is the store specifically where they're selling t shirts okay.

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And possibly you can see they have 12,000 plus sales right now okay.

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So what you can do is you can take their store's name.

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And search this on the tool.

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So you can go to the shops section.

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Or we can search over here itself.

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So now we can we are looking at the particular water dream apparel store analytics.

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Okay.

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So you can see now how many sales they have got.

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What revenue have they generated.

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Conversion rate all of that you can see.

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So now you can pick it up from the Etsy store as well.

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And now you know that this is something which is selling really well right.

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Okay.

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So they have got high revenue on this one.

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So let's have a look at this.

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So now you can see this is the kind of image which is being generated.

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So now you're getting the idea that this is something we can easily go ahead and uh put it on Midjourney

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and generate a similar one.

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We are not obviously copying the whole design.

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We're generating a similar one, which is actually working out really well.

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And this you can now list on your store.

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Okay.

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Once you generate a similar version you can generate, you can put it up on your store.

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And like this you can build a catalog of clothing.

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You can look for different stores which are working really well selling a lot of similar products.

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Okay.

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Make a list of all those products.

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Okay.

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Uh, and then go to the Midjourney tool, generate those designs, put it up on Printify specifically,

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and then you can put it up on your store.

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So that way you have all the top selling designs from different stores on Etsy coming up.

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Uh, pull as a collection in your store.

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You can list it and you sell.

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So this is also a really good way that you can keep on doing this research work to understand the best

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sellers and try to sell similar kind of products to maintain your e-commerce.

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Your t shirt print on demand Etsy business.

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I hope this makes sense.

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You understand the complete process, how we went about it.

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Thank you so much guys for listening in to this session and I will see you in the next video.