Hi guys.
Welcome to this session.
So in the previous sessions we saw how we can set up our Etsy business by linking it to a print on demand
platform like Printify.
And then we can sell our products from there.
So now once you set up the Etsy business, it's also very much needed for us to make sure we're able
to grow this on a regular basis.
Okay, so for that, we can use certain external tools as well, which can give us some insights about
what is majorly selling on Etsy.
So we need to do this research on a regular basis to understand what is the most what people searches
on Etsy or buys on Etsy specifically.
So there are a lot of market research tools available, which you can get hand off and you can get access
to that.
And these tools can give you such insights.
So from these tools, we will be able to know which are the top selling products or top shops on Etsy,
which are working out and generating huge sales.
So you get a lot of inspiration from there and based on those ideas which you get from these shops and
top selling products, you generate similar images on Midjourney, and then you can put it up on your
Etsy store to sell it as a t shirt once again.
So let's have a look at this, guys, how we can start this research work.
So for this market research we are going to make use of a tool which is Allura.
Allura is an AI based tool which is basically a market research tool for Etsy wherein you can it gives
us a lot of insights about what are the top selling shops on Etsy, the kind of searches happening on
Etsy specifically.
Okay, you can see all that insights and analytics in this tool.
So they have a free and a paid version.
So you get a lot of information in the free version as well.
So I'll just show you how this looks like.
So once you are on their dashboard.
So this is the dashboard of Allura where we can come and we can come to the research part.
And here you can look for products.
So you want to see product specifically.
So the tool will show you which are the top selling products right now and their analytics as well.
So you can see this is the information it provides like this particular t shirt which is Donald Trump
shooting t shirt.
Okay.
Uh which is being selling over here.
Sales are here.
So we can see the data over here.
You can also go ahead and have a look at the t shirt and understand where it is on which store it is.
So you can get that information also right out here.
Specifically in this particular manner okay.
So other than this a good idea or strategy to understand what sells more is by uh looking by shops as
well.
So if you do a research by shops over here, you will see all the top selling shops on Etsy, stores
on Etsy, which are working out right now.
So you will get a lot of insights about which category they are coming from.
Okay.
What kind of sales have they generated?
What revenue have they generated?
All that data is being shared with us over here.
Okay.
So you can see by sales, you can sort the data by sales as well and understand that information.
Okay.
So like for example you can see the first one bead board which has a rating of 4.85.
Okay.
They have these many sales okay.
So if you see them specifically.
So uh the tool gives us specific details.
Number of sales.
Okay.
How much revenue have they generated.
What has been their conversion rate.
Okay.
What was the monthly sales on an average okay.
All that data is given to us.
And then also it shows us which are the top selling products from their store.
Okay.
So this can give us a lot of idea to give us an idea that what is selling.
So let's say uh, you can look at these products in this manner and then pick up these products.
And possibly if this is something which is majorly going to sell, then you can go ahead and generate
these.
Also on Midjourney.
This one specifically is related to jewelry.
So something which we can't do on Midjourney.
But I hope you get the idea that like this we can identify what are the top selling products.
The other way of doing it as well is you can go to Etsy and on Etsy, whatever product.
Let's say we are into selling t shirts business.
So we look at all these and let's say we pick on a particular one.
Let's say this one.
And we can go to their store.
So their store is what a dream apparel.
So we are going there.
So this is the store specifically where they're selling t shirts okay.
And possibly you can see they have 12,000 plus sales right now okay.
So what you can do is you can take their store's name.
And search this on the tool.
So you can go to the shops section.
Or we can search over here itself.
So now we can we are looking at the particular water dream apparel store analytics.
Okay.
So you can see now how many sales they have got.
What revenue have they generated.
Conversion rate all of that you can see.
So now you can pick it up from the Etsy store as well.
And now you know that this is something which is selling really well right.
Okay.
So they have got high revenue on this one.
So let's have a look at this.
So now you can see this is the kind of image which is being generated.
So now you're getting the idea that this is something we can easily go ahead and uh put it on Midjourney
and generate a similar one.
We are not obviously copying the whole design.
We're generating a similar one, which is actually working out really well.
And this you can now list on your store.
Okay.
Once you generate a similar version you can generate, you can put it up on your store.
And like this you can build a catalog of clothing.
You can look for different stores which are working really well selling a lot of similar products.
Okay.
Make a list of all those products.
Okay.
Uh, and then go to the Midjourney tool, generate those designs, put it up on Printify specifically,
and then you can put it up on your store.
So that way you have all the top selling designs from different stores on Etsy coming up.
Uh, pull as a collection in your store.
You can list it and you sell.
So this is also a really good way that you can keep on doing this research work to understand the best
sellers and try to sell similar kind of products to maintain your e-commerce.
Your t shirt print on demand Etsy business.
I hope this makes sense.
You understand the complete process, how we went about it.
Thank you so much guys for listening in to this session and I will see you in the next video.